social media marketing: Developing Your Social Media Strategy for 2012 - 12/06/11 02:28 AM
Over on SoundBiteBlog, I just posted an article entitled 'Developing Your Social Media Plan.'
It's become quite obvious that participating in various forms of social media engagement can have a very positive affect on expanding your sphere and growing potential business. Unfortunately, all too many times, we attempt to employ new marketing ventures using our old traditional methods. It's like putting a square peg in a round hole, the two just don't fit!
Understanding the what & why of social media is a crucial first step in effectively leveraging the power of Internet-based platforms, tools, and technologies.
In my post, you'll … (11 comments)

social media marketing: Using Facebook to Connect and Grow Your Sphere - 09/01/11 11:28 AM

A lot is being said nowadays about the use of Facebook to grow and promote your business. Many people enter the social media fray with little or no experience/understanding on what constitutes acceptable or effective behavior/practices as it relates to social networking platforms like Facebook.
For most of us real estate professionals, it's been ingrained into our marketing minds very early on to blatantly self-promote ourselves at every opportunity, shamelessly plastering our glamor shots and website addresses on bus benches, shopping carts, refrigerator magnets, and every conceivable vertical surface known to man, ad-nauseam.
Thus, when we first attempt to ride the popular wave of … (53 comments)

social media marketing: 5 Common Misconceptions About Social Media - 07/14/11 04:36 PM
"Social Media Won't Help.....if You Suck!"
This post is the 2nd part of a series of articles I am publishing based on a presentation I gave at ActiveRain's RainCamp here in Seattle.
If you missed the first part of this series, you can find it at the following link:
"Social Media Won't Help if You Suck - 7 Ways to Suck-Proof Your Real Estate Business!"
~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~
It's … (63 comments)

social media marketing: Social Media Won't Help if You Suck!" - 7 Ways to 'Suck-Proof' Your Business - 07/06/11 08:06 PM
"Social Media Won't Help...
 ...if You Suck!"
 This post is the beginning of a series of articles I will be publishing and are based on a presentation I gave at ActiveRain's RainCamp here in Seattle.
~     o     ~     o     ~     o     ~     o     ~     o     ~     o     ~
My name is Rich Jacobson, and I'm a real estate broker with Windermere West Sound over on the scenic Kitsap Peninsula, just west of Seattle WA. I've been … (130 comments)

social media marketing: "Beyond Your Blog" - Developing a Social Media Strategy Part VIII - 02/25/10 07:36 AM
Welcome back to our informative series,
"Developing a Social Media Strategy"
If you've missed out on the previous installments, here they are:
"Social Media is a Conversation, not an Advertisement!"     "The 'WHY' of Social Media?"   "Taking AIM"
"Social Media Sushi"   "5 Keys to Having a Killer Blog!"   "Top 10 Ways to Feed Your Blog."
"What's in Your Social Media Tool Belt?"
In this next part of our series, we're going to take a bold step....
"Beyond The Blog"
At this point, we're going to assume that you have a blog and that you've been diligently posting good quality content … (53 comments)

social media marketing: "Can Blogging really Help to Build My Business?" - 01/23/10 06:29 PM
Stuart Kaufman, noted Personal & Business Coach, who writes a column for the Washington REALTORS® News, contacted me the other day and asked if I would contribute to an upcoming article he is putting together on Blogging.
In this article, he is presenting a question on behalf of someone who is new to blogging and wants to better understand its value proposition:
“It seems like Blogging is the current rage. I took a class and know the basics, but can it really help me build my business? Is it really worth the time?”
Stuart e-mailed me 5 questions relating to Blogging … (90 comments)

social media marketing: "Attack of the Killer Blog!" - Developing a Social Media Strategy Part V - 12/29/09 02:22 PM
Okay, so this post ushers in the 5th installment of a series entitled 'Developing a Social Media Strategy.'
Thus far, we've discovered that "Social Media is a Conversation, not an Advertisement!"
We've explored "The 'WHY' of Social Media?" (Why Social Media should be a part of your Annual Marketing Plan)
The key strategy of "Taking AIM" (Audience, Image/Brand, and Message)
And becoming a skilled chef by serving up "Social Media Sushi"
This episode is called:
"Attack of the Killer Blog!"
or
5 Top Secrets of a Successful Blog
Maybe you've just recently started your blogging adventure. You've heard all the … (92 comments)

social media marketing: "Social Media Sushi" - Developing a Social Media Strategy Part IV - 12/21/09 01:16 PM
Okay, so this post marks the 4th installment in this series on 'Developing a Social Media Strategy.'
So far, we've realized that "Social Media is a Conversation, not an Advertisement!"
We've answered "The 'WHY' of Social Media?" (Why We should Make it Part of our Annual Marketing Plan)
And, the importance of "Taking AIM" (Audience, Image/Brand, and Message)
This week, we're going to start to unwrap the various tools that are available for you to create, package, and serve up your message so that it reaches your intended audience(s).
Serving Up Social Media Sushi

Samurai Real Estate Professional
Anyone … (68 comments)

social media marketing: "Taking AIM" - Developing a Social Media Strategy Part III - 12/09/09 03:54 PM
"If You Aim at Nothing, You'll Hit It Every Time!"
~ Zig Ziglar ~
Okay, so the first two installments of this series helped us to better understand what Social Media is, what it isn't, and why we should consider using it to grow and promote our business:
"Social Media is a Conversation, Not an Advertisement"   
"The 'WHY' of Social Media"
In this 3rd part, I want to begin to dial things down, and become much more basic and practical. If this is covering old ground for some of you, I apologize. It's always challenging to know where to start … (94 comments)

social media marketing: The 'WHY' of Social Media - Developing a Social Media Strategy Part II - 12/02/09 07:11 AM
"Social Media is the new Water Cooler.
It's where People Connect and Interact"
~ Rich Jacobson ~
Before we jump into the nuts and bolts of developing a social media strategy, I thought it would be best to understand the bigger picture of why you, as a real estate professional, should be using social media to grow and promote your business.
Here's one of the best definitions I've come across for social media:
"Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs." - Axel Schultze -
If there's … (63 comments)

social media marketing: New Series "Developing a Social Media Strategy" - Blog Tips for Rain Drips - 11/25/09 01:48 PM
I have to confess, I hesitated for the longest time in writing this series. If there's one thing I've learned over the past several years regarding the use of social media for business it's that 'One Size Doesn't Fit All.'
By that, I mean, what works for one person doesn't necessarily work for someone else. Not everyone has the skill and ability to blog consistently and attract potential clients through their writing. Not everyone is sufficiently 'wired' to make Twitter a valued and meaningful marketing investment.
However, there are some very basic, foundational aspects to social media that can be applied to just … (66 comments)

social media marketing: "Learning the Balancing Act of Social Media" - Blog Tips for Rain Drips - 11/01/09 07:21 PM
"Moderation in All Things"
Terence - Roman comic dramatist (185 BC - 159 BC)

For those of you who are new to ActiveRain, Social Media, and blogging, one of the most difficult lessons to learn is the importance and discipline of balancing your online marketing efforts with your past, more traditional methods of promotion/business development.
In our industry, there is a natural tendency for people to become so caught up in the latest and greatest marketing craze, to the extent that they often neglect to continue doing those things which have worked effectively in the past.
Let's face it, accessing … (67 comments)

social media marketing: Need 'Friends' 'Fans' and 'Followers?' Paying for Social Media Popularity - 09/30/09 07:38 AM
Most of us have read the classic book, "How to Win Friends and Influence People" by Dale Carnegie.
Now comes a new twist. If you want to win friends/followers and influence people through social media, just hand over your credit card!
An Internet-based social media marketing company, uSocial.net, just recently launched a suite of services for Facebook, including the ability to purchase friends and fans.
For only 7.6 cents per friend, you can buy up to 5,000 Facebook friends. The company has also been selling followers on Twitter, offering a sliding scale from 1000 followers for $87 to 100,000 followers for $3479.
According to the … (48 comments)

 
Rich Jacobson, Your Kitsap County WA Real Estate Broker (Fathom Realty West Sound)

Rich Jacobson

Your Kitsap County WA Real Estate Broker

Poulsbo, WA

More about me…

Fathom Realty West Sound

Address: P. O. Box 2714, Poulsbo, WA, 98370

Mobile: 360-440-4758

Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"
"Effecting Positive Change in the World - One Client and One Property, at a Time!"
Rich Jacobson

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