sphere of influence: Using Facebook to Connect and Grow Your Sphere - 09/01/11 11:28 AM

A lot is being said nowadays about the use of Facebook to grow and promote your business. Many people enter the social media fray with little or no experience/understanding on what constitutes acceptable or effective behavior/practices as it relates to social networking platforms like Facebook.
For most of us real estate professionals, it's been ingrained into our marketing minds very early on to blatantly self-promote ourselves at every opportunity, shamelessly plastering our glamor shots and website addresses on bus benches, shopping carts, refrigerator magnets, and every conceivable vertical surface known to man, ad-nauseam.
Thus, when we first attempt to ride the popular wave of … (53 comments)

sphere of influence: The 'WHY' of Social Media - Developing a Social Media Strategy Part II - 12/02/09 07:11 AM
"Social Media is the new Water Cooler.
It's where People Connect and Interact"
~ Rich Jacobson ~
Before we jump into the nuts and bolts of developing a social media strategy, I thought it would be best to understand the bigger picture of why you, as a real estate professional, should be using social media to grow and promote your business.
Here's one of the best definitions I've come across for social media:
"Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs." - Axel Schultze -
If there's … (63 comments)

sphere of influence: "Don't Throw Out the Baby with the Bath Water!" Balancing Your Marketing - 05/15/09 07:27 AM
With all the hype and hoopla about using blogging and social media to promote/grow your business, there is a tendency for many to ignore or neglect the more tradtional, time-honored methods of generating revenue.
Let's be very clear on something - blogging and social media ARE NOT the magical purple pill that will solve all your business woes or put you on the road to financial freedom. They are simply more marketing tools at your disposal that can be used in conjunction with your past methods.
Now, it could be argued that a steady, consistent habit of posting to your blog … (81 comments)

 
Rich Jacobson, Your Kitsap County WA Real Estate Broker (Fathom Realty West Sound)

Rich Jacobson

Your Kitsap County WA Real Estate Broker

Poulsbo, WA

More about me…

Fathom Realty West Sound

Address: P. O. Box 2714, Poulsbo, WA, 98370

Mobile: 360-440-4758

Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"
"Effecting Positive Change in the World - One Client and One Property, at a Time!"
Rich Jacobson

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