At our REALTY EXECUTIVES Summit meeting recently, one of our top producing agents expressed upset at the NAR for running commercials that depict Realtors as available 24/7. This was during one of our sessions titled "Life Balance." The TV spot in question shows a woman interrupted by a client's phone call during her child's birthday party, which she then leaves to do her real estate.
I have found that most top producing real estate professionals have set boundaries, so they can still have family lives and personal time. Our Summit attendees agreed that being able to "recharge your batteries" makes them much more productive and effective for their clients. They also expressed that their clients respect those boundaries and appreciate their professionalism and value system in setting them.
Most of them work from a referral base, or sphere of influence. It was acknowledged that internet leads may require a different approach. What do you think?
How do you feel about your trade organization telling your clients that Realtors are always "on-call" and available 24/7?