Rich Swier's (richswier) Blog

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One of the commitments we make at is to offer value to all real estate agents who register on our website. Obviously our flagship product offrs+ (where we generate listing leads using our smart data) is how we provide the most value to our clients and how we make money - but we understa...
We are excited to announce that we are offering our powerful Sphere Marketing tools for free for 6 months.  You can sign up here: Did you know that 60%+ of your leads come from your Sphere? Once you have set up these Spheres on the platform, you'll need to upload your con...
Being able to automate and delegate these tasks not only provides brokers with a higher value proposition to potential agents – it gives agents a head start for success. Real estate brokers and brokerage firms have a lot to offer agents and realtors who come on board in terms of an established na...
You can watch our conversation on video here. The importance of having an Inside Sales Agent (ISA)Being a real estate agent is not easy. The amount of work that needs to be done is overwhelming, and the minute you are distracted other aspects of your business begin to stall. This is why having an...
One of the most important aspects of running a business is to communication with customers. We strive each day to learn how we can improve from our customers, and our entire team at is motivated to do what we can to help our customers. But it's not easy.Here are some challenges you may ...
Nearly 90% of realtors use direct mailers as one of their marketing outreach methods. What many of these realtors may not know or realize is that a mass mailing has one of the lowest conversion rates when it comes to generating real estate seller leads. Some realtors send out a mailer to every do...
If you’re a realtor, you know how much being the first in the door can impact your likelihood of getting a seller listing. Predictive analytics when applied to real estate marketing and utilized correctly can significantly affect how you generate seller leads for real estate. Four years ago, when...
 When a real estate agent wants to market to seller prospects, what is the best strategy for generating listing leads? Most companies that offer listing lead generation services will farm lists of contacts, but the quality of those contacts isn’t guaranteed in the least. The proven proprietary al...
Experienced realtors know better than anyone that first impressions are everything. Finding a way to stand out from the crowd and establish your professional brand from the get-go needs to be an important part of your marketing reviews several pieces of demographic information ...
Mark and Rich discuss online advertising and the difference between Search Engine Marketing (SEM) and Personalized 1-to-1 Marketing. They also cover how to set expectations on budget when it comes to lead generation online. 

Rich Swier

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