Rich Swier's (richswier) Blog

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Real Estate Technology -
Everyone is looking for the Silver Bullet for Seller Leads. Much like the search for the Holy Grail or the Fountain of Youth, no matter how many people fail to find it - nobody seems to stop believing it exists.If it did exist... what would it be? What form would it take? Obviously it would be mo...
This is the 3rd blog in my Lead Generation with Online Ads series. If you haven't read the first two, you may want to read them.In the first two blogs I talked about Ad Networks, Types of Ads, Understanding the Conversion Funnel. This blog we are going to talk about the importance of the CTA (Cal...
If you are not familiar with the basics on Online Advertising (Facebook, Google, etc) you can read the first post on this topic. Ok. So now we understand how the basics of online advertising works, you can make a decision on what you need to get started.Ad Design, Placement and Keywords (a.k.a To...
 There are a lot of companies offering Lead Generation solutions that leverage ad networks like Google and Facebook. I thought it would be helpful to provide some insight into how these systems work, and some important tips every real estate agent should know before investing in an online ad camp...
 I am by no means an expert in Real Estate. My background is primarily in online marketing, math and building web apps. When I got started working in the real estate industry (starting - a tech company focused on helping agents/brokers) about 3 years ago, I had a lot to learn about the ...
 Here is a short video that walks thru "Why Predictive Analytics" and how it works. There are quite a few companies claiming to leverage "predictive analytics" but very few have the quantity and quality of data required to make accurate predictions. This is one reason why we publish our accuracy ...
One of the most common questions I get is "What is Predictive Analytics" and what does "" do for agents?As I read through a lot of the threads on activerain and other sites, I see coments like "It doesn't work" or "Don't waste your time" or even worse "It's a Scam". Well I assure you Pre...
I am new to Active Rain. So, I thought it would be nice to introduce myself, and get to know many of you who have been on this site for some time. More importantly, I am looking to learn from agents and brokers.This is how we built our company  We listen to our customers, and we contin...

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