Giving Green Tips to Your Readers - 01/23/10 01:01 AM
A couple of months ago I was listening to a radio phone in show about landscaping and gardening. Many callers wanted to know how to deal with dandelions, weeds and grubs in their lawns now that many municipalities in our region have banned chemical pesticides and herbicides.
The guru suggested turning the grass under, raking out the weeds, and planting clover instead of grass. The advantages of clover, he said, are that it smothers out the weeds, takes much less water to grow, doesn’t have to be cut more than two or three times in a season. And on top of … (2 comments)

Getting Feedback from Other Agents - 01/20/10 02:37 PM
We're in the business of providing local business people - especially real estate agents - with web-based promotional tools. So a few months ago when the importance (and difficulty) of gathering feedback was brought to my attention we decided to develop an online program that would make gathering feedback as simple and automatic as possible. Today that program is called AgentMapIt Feedback. We got to work with the initial development and once it was functional we enlisted the help of a number of our real estate agent clients to test and tweak it and basically put it throught its paces. What … (0 comments)

Building Your Contact List With Free Downloads - 01/05/10 09:41 AM
One of the most commonly used techniques in web marketing is the use of a giveaway to entice people to subscribe to your email contact list. If you are considering doing this, here is some advice on creating a "list building system".
A "list building system" consists of several components:
Component1: The GiveAway Item(s) - Most online marketers use a free "report", free video (or set of videos), or even a free piece of software. Real Estate promotion lends itself nicely to the free report. The report is usually on some "hot" topic of the moment - something that your target … (6 comments)

Boosting Your Google Ranking with Citations - 01/04/10 08:10 AM
If you start investigating local web search and Google Local Business Center (GLBC), you'll find that "citations" are important to your ability to rank in Google local search. If you're not familiar with Google Local Search, see my previous post called Getting Found in Google Local Search.
In fact "citations" along with inbound links are generally considered the second most important ranking factor after the actual content of your GLBC listing. Some local search specialists consider citations and links the most important factor - outweighing even the contents of your actual GLBC listing.
A "citation" is not the same as a link. It is … (6 comments)

StumbleUpon A Good Source Of Blogging Ideas - 01/03/10 10:40 PM
Coming up with interesting stuff to write about is one of the ongoing challenges for bloggers. A blog is only useful if it is regularly updated, and is targeted to the group of readers you're most interested in.
I'm not just talking about those of us obsessed with our own little realm of interest - in this case, real estate. This applies whether you're writing for an Active Rain blog or one focusing on dog training or politics or bird watching.
Stumbleupon (SU) is an interesting way to find ideas. SU is also a good way to generate a quick hit … (6 comments)

Google Local Search - Simple Steps to Improve Your Results - 01/03/10 11:06 AM
If you are lucky, just getting yourself listed in Google's Local Business Center will help you "get on the map" as far as local searches are concerned. As I mentioned in my previous post about Google local search, if you are not listed in Local Business Center chances are pretty good you will not show up on the local search map when people search for, for example, "Punkiedoodles Corners Realtors".
But the fact is, just getting your listing in Google LBC will probably not be enough either - especially as things get more competitive. Unfortunately you need to tweak your listing … (6 comments)

Getting Found in Google Local Search - 01/02/10 08:05 AM
I hve recently been researching the changes Google (and the other search engines) are making to local search. The SEs have been hammering away at local search for a few years now. Their objective is to essentially put the old paper-based Yellow Pages out of business - to become the default "go to" source for local business information.
So that makes Local Search very important for businesses targeting a local market. Real estate agents are obviously one of the most important business segments who should be up to speed on local business search.
Google's local business search strategy is based on … (12 comments)

Making Your Blog the Center of Your Marketing Strategy - 01/01/10 02:23 AM
When we look back on the development of blogging over the last 5 or 10 years we can see that blogs were an important step in the “socializing” of the web. Unlike traditional static websites that were more or less just online brochures, blogs were built as personal publishing platforms with a major dose of interactivity.
In other words, they encourage one on one interaction. Bloggers express their opinions, as well as connect to other bloggers and web resources, and readers respond by expressing their opinions in the form of “comments”.
This interaction is what “social networking” is all about – … (1 comments)

Finding Interesting Content for Your Blog - 01/01/10 01:42 AM
One of the biggest problems that beginning bloggers have is knowing what to blog about. Either they think they can’t write very well, or they just don’t have very many ideas. Well if you’re in that boat, here’s a tip you may find helpful.
Try writing about what other people are saying about your topic or niche. Find two or three other blogs in your niche…read what they have to say…and if you find an interesting post, write about it. I call this blog skimming.
Say your blog is about real estate in your local community. A typical blog skimming post … (1 comments)

 
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Rick Hendershot

International, INT

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BlogEasy for Real Estate Agents

Address: 1030 Northfield Dr. E., Conestogo, ON, N0B 1N0

Office Phone: (226) 338-0102

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