Soft Launch of AgentXL - 01/22/08 01:58 AM

I'm working on a new project that I'd like to get some feedback on conceptually.
As you all know, I am a big proponent of link building.  As such, I though that a great thing to make would be a way for people to add their current feeds (like the one from your active rain blog), listings and other information to be able to build the number of backlinks to their site.
We are getting the profiles section ready, and the rest of it is more or less set up, just needs to start getting some members that are using it.
Obviously it's free … (10 comments)

Tradeshow Preparations | Vancouver Real Estate Board - 01/12/08 07:49 PM
 
We'll have a booth (91) at the upcoming 2008 Tradeshow put on by the Greater Vancouver Real Estate Board.
Please feel free to come and see us if you're in the area.  We'll be doing live video blogging from the event and showcasing some of our new software and communities that we're building at the moment.
Of course we'll have our SellFM Talking Signs on display, so if you've been wanting to check them out but weren't ready to drop the big bucks, now's you chance to check them out for yourself. 
… (0 comments)

Make Your Own Trusted Authority Site : Bait Site Marketing - 01/11/08 09:50 PM
For those of you that read my blog regularly you'll remember that I spoke about this concept in a previous blog post called "Bait Site Marketing".
I've been developing this concept more and more with a couple of other sites and clients.
Using more generic keywords to capture search engine traffic, and then diverting them to your site through careful content linking is a great way to add new traffic streams to your website.
I've done a little 2 page report that outlines the concepts and shows some screen grabs as evidence.
Have a read through and let me know what you think in the … (7 comments)

Are you on top of all the news that matters for your business? | Google Alerts will help - 01/10/08 09:42 AM
This is a neat trick that helps me stay on top of important news in the business that I'm in.  I thought I'd share it with you.  Although this really isn't an SEO thing, let's file this under the "strategy" side of what I do.
Go to www.google.com/alerts (if you don't have a google account yet, get one )
Set up a comprehensive search for a keyword to do with your area (like... "your city" real estate for example)
You can set up a few different alerts (up to 1000 as a matter of fact), then you'll get all the news that matters to … (3 comments)

Facebook Marketing for Realtors. - 01/09/08 01:38 PM
I'm curious if any of you are experimenting with Facebook marketing?
Have you created a group on Facebook? Are you a member of any groups?
Have you got any actual leads off of facebook?
We're doing some research for a client right now as to what is going on in Real Estate Marketing on Facebook.
I'd love to get some reactions from some of you, arguably the digiratai of the real estate world.
Let me know in the comments if you would be willing to answer a short survey for me (tops 3 min - i promiss), I'll give a copy of our final report … (20 comments)

Simple SEO - How search rankings work in basic english. - 01/07/08 08:34 PM
How do the search engines work?
How do I find out what people are searching for?
How can I use that information to get more business?
These are the questions I hear the most. Simply understanding the basics can help you in so many ways.
I've used google docs to put together a little slide show that explains the whole thing
use the arrows to move through it like a slideshow and feel free to embed this on other pages if you like it.
You can view the full size slide show by clicking on this link: How Does Search Work … (4 comments)

Back Link Strategies | SEO | AboutUS.org - 01/05/08 12:15 PM
Link building in the web2.0 world is a lot easier than having to go begging for reciprocal links at related websites.
As we've talked about before, web2.0 sites like Squidoo and Del.icio.us let you put your own content up and this can be beneficial, as long as you use it appropriately and don't spam it to death.
The idea is simple, AboutUs.org is a Wiki that auto generates about pages for any website on the web.
Try it, stick your URL into the ‘find bar’ & watch your own page generate itself. Cool!.

Another great "Real Estate Marketing 2.0" way to build … (18 comments)

Squidoo for Agents - Do you Squidoo? - 01/01/08 08:06 PM
Using off site strategies to build links:
Using other sites to link back to you is nothing new, asking for a link used to be the norm, but more and more sites are built to let you share your little piece of info about the world.
Use these sites to your advantage, within the terms of their agreements, create new pages and profiles about you, your area, your services or something that you excel in and can provide knowledge on.
Notice the cool page we created to both boost the SEO value of our clients site, but also to showcase some features of the … (8 comments)