Build an Audience, Don't Rent One | Seth Godin Advice - 09/24/09 01:45 PM
Seth Godin is no slouch when it comes to marketing and he published a blog post this morning that I thought really summed up what I've been trying to communicate with agents, but in a much more effective way.  (That's where the whole "internationally renown author and speaker" stuff starts to show I guess)
He speaks about the change of the relationship between marketers and audience, how it's moving from renting the audience from the media company, to owning your own publishing platform and audience.
He singled out real estate agents in particular in one of his analogies and here's what … (3 comments)

Make Great Looking Movies For Your Site in minutes - 09/19/09 03:59 PM
I know what you're going to say ... I don't know how to use those video editing programs.
This is the simplest thing you'll ever try, you upload some stills or video clips, add any text you want and click GO...
That's it ... like you were ordering a margarita, this baby mixes it up for you like a pro, inserts all the effects and fades you want and spits you out a video, ready to upload to youtube with the click of a button ... and just as easy to put on your site.
Don't like it? Hit MIX AGAIN … (8 comments)

Real Estate Marketing By Neighbourhood - 09/18/09 03:14 AM
Those of you who have followed my development of the community marketing platform, know that it has not happened over night.
We first tried to sell the community sites to agents, but they are not ready for a full time content job.
Instead, after consulting with many of you, it became apparent that paying for leads was not a great model and that in general people prefered to pay a referral fee.
We came up with a hibred model.
There are many free benefits to being a member including getting leads directly from your blog and / or profile.
For paid … (3 comments)

10 Traffic Tips | Drive More Web Traffic To Your Site - 09/18/09 03:05 AM
Article Marketing
In this case, you write articles about things that you have a vast knowledge of, in order to give useful information to your readers.
Your articles must be very well-researched and very well-written, so you don’t lose your credibility. This will ensure that you get good targeted traffic to your website.
Forum marketing
If you want other people to get to know you, you should post in various forums. But pay attention to the forums you choose: don’t just post on any forum you find on the Internet, look for the forums in the same field as your … (8 comments)

Monopoly Land Rush | The Ultimate Real Estate Game - 09/14/09 06:47 AM
It was so popular that it crashed googles servers on the day that it launched.
It took them 2 days to get the load under control, but it's up now and seems to be running just fine, I took it for a spin just now.
I could see this getting pretty addictive, you want to know who owns your street and what you can grab while the getting is good
Check the video, there is one very viral aspect to it that will keep people coming back for more, day after day after ....

If you want to check it … (2 comments)

Vic Jang on when Real Estate Is Like Dentistry | Real Estate Marketing 2.0 - 09/13/09 11:39 PM
Recently we spoke with veteran real estate broker and owner at Sutton West Coast about how real estate is changing and how many agents are struggling to keep up with the changes that information access has brought to the game of real estate.
There was a time when knowing what listings were for sale was perceived to be the benefit of working with an agent. Now, it's uncommon for your clients to know more about a listing than you do, well before they contact you about it.

How has your business changed in the last 5 years?
… (3 comments)

40% Increase in Business, Not a Dime In Advertising - 09/13/09 05:12 AM
This slideshow outlines how we increased Rick's business by over 40% last year while everyone else was moaning about the market, Rick was steadily gaining dominance in his local area.

If you want to use the same tools he does, check out AgentXL.com
There is a free 60 day trial with no credit card required.
… (6 comments)