Are you the most awesome agent on the planet? - 11/19/09 09:34 PM
You Are So Awesome Fair Warning here .... don't click the play button if you can't handle the *F* word
Are you marketing yourself like this?

Chances are your not since you're here, but in case you are ... times have changed.
Try focusing on your clients needs, not how awesome you are. Not to hurt your feelings but... they really don't care about you.
Need help with social media marketing ? Start by reading my new book Real Estate Marketing 2.0
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The Parradox of Choice - 11/17/09 10:33 PM
I found this video really interesting, it's about how we all have too much choice now and how generally consumers prefer and respond better to less choice
I was looking at if from the software, marketing side of things, but I think there are some good lessons to be learned for agents as well.
Controlling the number of choices that a customer has I bet is an important part of closing sales, I'd be willing to wager.

Must be nice to have your employer pay to bring in luminaries to talk, Google would be a fun place to work.
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Get ranked in google in under an hour using video - 11/08/09 10:43 AM
Using video for SEO is a great way to get found quickly online.
You can shortcut a ton of link back activities with a couple of well titled videos that then link to the appropriate page on your website.
Don't be afraid to use redirects to make nice looking URL's that are easy to remember and shorter to link to in the youtube description box.
This video shows you how I get my listings ranked in the search engines in just minutes by using videos and links back to our sites.
I seriously suggest you give the free trial at Animoto … (17 comments)