marketing: Revenue Share Model On Our Community Sites - 11/13/08 02:59 AM
Revenue Share
This is an outline of how we give realtors the incentive to go out and sell websites for us while they are building their profile within the community
Simultaneously we offer incentives to graphic designers to contribute templates to the template engine as their designs will be used … (0 comments)
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marketing: 5 Million Reasons To Read This Post - 10/30/08 09:43 PM
The Knight News Challenge has re-opened for the third year, and is awarding $5 million in funding for innovative ideas using digital experiments to transform community news and information exchange. Winning entries must have three elements: 1) use of a digital media; 2) delivery of news or information on a shared … (4 comments)
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marketing: Make your own TV show for clients or other Agents - 10/19/08 04:20 PM
OK, you know I love the latest cutting edge stuff. So here it is. How about creating your own streaming TV show. We've all seen the YouTube video's, but this is a little different. This is a live broadcast (or recorded juke box style like I'm doing here) of you that … (3 comments)
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marketing: Steady Internet Traffic Tactics - 09/26/08 09:28 PM
Ongoing Link exchanges
Exchanging links with other sites will be a benefit not only to you but also to your peer website owner. Although straight reciprocal links are still useful, it's best if you can get into 3 and 4 way linking, so that you're not linking straight from one … (8 comments)
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marketing: Grow your business | Rich Shefren - 09/25/08 11:35 AM
If you don't already know who Rich Shefren is, then go check out his stuff. He's got several really good reports on how to grow your business quickly. It's aimed somewhat at internet marketers (this is not a realty course) but the skills he teaches are very valid no … (1 comments)
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marketing: 6 ways to drive more traffic to your website. - 09/14/08 03:28 PM
Although it is important to generate high volumes of traffic to a website, it is important for this traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website.
Since promoting your website can take some effort and money, … (5 comments)
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marketing: Sold for $10K over asking | Client testimonial - 09/09/08 12:38 PM
The following is sent to us by Rick Stonehouse, one of the first agents to be using our services.
Case Study: A recent sale in the Brix building, 3700 block of main.
My “talking signs” attract attention and provide ALL the information a buyer needs.
Recently I got a listing … (2 comments)
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marketing: Find Clients by searching Twitter - 09/05/08 03:41 AM
In this example, I'm using another industry, but I'm sure you can be creative and think of ways to use this for your marketing.
How about searching for people on twitter that are talking about your city, or buying a home.
Get creative, these are direct leads that you can engage … (13 comments)
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marketing: Marketing with Social Networks - 10 tips - 06/05/08 07:22 PM
This applies both to general marketing and for search engine optimization. All of these sites let you link back to your site which adds to your page rank and Search Engine Results.
In no particular order, here are 10 tips on how to use Social Networking sites in your marketing.
Go … (7 comments)
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marketing: Learn to use Streaming Video in your web marketing. - 05/02/08 12:57 AM
We are often compelled to use the internet for two main reasons. These are, to either be entertained or to learn something from the information that is shared over the internet. It is often discussed that streaming video is very easy and convenient for individuals to upload on to their websites … (2 comments)
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marketing: How to use Delicious to create back links to your site - 04/26/08 02:50 PM
A while ago I posted a video on here about how to Skyrocket your google ranking using social bookmarking sites.
Since thing I've had a lot of requests for more specifics on how to do this and specifically on del.icio.us which is the biggest of the social bookmarking sites.
So with … (6 comments)
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marketing: Using Information Products in your Marketing - 04/15/08 01:32 AM
Information products are not just for the internet marketing geeks with the long sales letters.
You can also use information products in your business to build your brand, establish yourself as an expert and add value to your offering.
Creating a client zone that gives additional resources is an excellent way to add … (2 comments)
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marketing: Vancouver Get Together For Active Rain Bloggers - 04/04/08 06:32 PM
Please see our website for details, but we're getting together to do a presentation on Power Blogging and SEO on Wednesday in Vancouver.
If you're interested in coming out we'll be offering door prizes of some of our ebooks : Squidoo for Realtors, Facebook Advertising and Blogging For Beginners - Each between … (0 comments)
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marketing: What should Real Estate Agents Podcast About - 03/22/08 08:02 PM
Click the link to listen to me talk about:What Realtors can podcast about?
Podcasting is a great way to engage with your audience. Like any content, it's a great way to help your search engine ranking (although, google can only read, so remember to write good keyword descriptions about what your … (4 comments)
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marketing: AgentXL Sneak Preview of Google Map Integration - 03/20/08 11:03 PM
We're just tweaking our google map integration in our new real estate marketing site AgentXL.com
Have a look at this agentXL screen capture video and tell me what you think?
… (6 comments)
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marketing: New Ipaper - Just another way to get your name out there. - 03/12/08 07:15 PM
So here's the SEO tip:
Make a document that relates to housing prices in your area. Or maybe it's about the contrast between mortgage rates and local land values.. whatever it is, use your keywords, have it be on subject.
You can do this with your word files, pdf's or other document formats … (3 comments)
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marketing: Yahoo | Live - Grab your Keyword Subdomains for your SEO - 02/11/08 10:42 PM
>Most of the Yahoo properties have a page rank between a 6 and an 8.
So when a buddy of mine inside yahoo told me they were beta testing their new community service, I was the first to grab a community with my keywords.
In case you haven't got it yet, you want to … (5 comments)
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marketing: Article Marketing Secrets Revealed - 02/06/08 02:36 AM
File this one either under SEO or under Marketing, either way it's a tried and tested way to get your name out there, get links back to your website and get more traffic to your site.
A very common way of getting backlinks to your site is by submitting to your … (5 comments)
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marketing: Branding with your Email Address | Little things that matter - 02/05/08 09:24 PM
I get emails from realtors (and other business people) that come from their ISP's address. Even though they have their own domain.
This is a branding faux pas. Take the time to set up a personal email ( you@yourdomain.com ) it looks so much more professional than you@aol.com or @comcast @telus ... … (4 comments)
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marketing: Soft Launch of AgentXL - 01/22/08 01:58 AM
I'm working on a new project that I'd like to get some feedback on conceptually.
As you all know, I am a big proponent of link building. As such, I though that a great thing to make would be a way for people to add their current feeds (like the one from … (10 comments)
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marketing: Make Your Own Trusted Authority Site : Bait Site Marketing - 01/11/08 09:50 PM
For those of you that read my blog regularly you'll remember that I spoke about this concept in a previous blog post called "Bait Site Marketing".
I've been developing this concept more and more with a couple of other sites and clients.
Using more generic keywords to capture search engine traffic, and then … (7 comments)
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marketing: Are you on top of all the news that matters for your business? | Google Alerts will help - 01/10/08 09:42 AM
This is a neat trick that helps me stay on top of important news in the business that I'm in. I thought I'd share it with you. Although this really isn't an SEO thing, let's file this under the "strategy" side of what I do.
Go to www.google.com/alerts (if you don't … (3 comments)
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marketing: Facebook Marketing for Realtors. - 01/09/08 01:38 PM
I'm curious if any of you are experimenting with Facebook marketing?
Have you created a group on Facebook? Are you a member of any groups?
Have you got any actual leads off of facebook?
We're doing some research for a client right now as to what is going on in Real Estate Marketing … (20 comments)
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marketing: Back Link Strategies | SEO | AboutUS.org - 01/05/08 12:15 PM
Link building in the web2.0 world is a lot easier than having to go begging for reciprocal links at related websites.
As we've talked about before, web2.0 sites like Squidoo and Del.icio.us let you put your own content up and this can be beneficial, as long as you use it appropriately and … (20 comments)
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marketing: Squidoo for Agents - Do you Squidoo? - 01/01/08 08:06 PM
Using off site strategies to build links:
Using other sites to link back to you is nothing new, asking for a link used to be the norm, but more and more sites are built to let you share your little piece of info about the world.
Use these sites to your advantage, within … (8 comments)
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marketing: Easy Screenshots of my TOP search results using Active Rain. - 12/30/07 01:20 PM
If you're like me, you don't like to type more than you have to.
I've always found that a screenshot with some notes was the best way to communicate with my designers, or even people in general when I want to show them something on the web.
Here's something I'd like to show … (0 comments)
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marketing: Easily add chat to your site. - 12/22/07 07:47 PM
I'm pretty impressed with how quickly and easily I was able to add a chat room to our new website with meebo. Have a look below at something that took me all of 2 minutes to create... really, this blog post is taking longer than it did to have a fully … (8 comments)
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marketing: Listen in on an SEO call with Robert Farrelly and Riel Roussopoulos - 10/19/07 01:41 PM
Robert and I spoke for about a half hour this morning about our philosophy regarding SEO and how we felt about various aspects of SEO such as Page Rank, Link Exchanges, Duplicate Content and other geeky web things you may or may not be interested in.
Click to have a listen … (0 comments)
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marketing: Does your advertising land you on the TV news? - 10/07/07 02:27 AM
The second time that we used this technique with our client, it caught the eye of the local news networks, this was just one of the stories that was done on our "Talking Signs".
Does your advertising get you noticed like this?
Try it for yourself, it really does stand … (10 comments)
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marketing: Talking signs help qualify buyers - 09/20/07 07:43 PM
Our clients tell us that they've reduced their call volume by over half. The best part is that the calls that they DO get are more interested since they've already received all the info they need regarding the size of the bedroom, number of rooms, price, etc...
We use a small FM … (10 comments)
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marketing: "Bait Sites" Domain Strategies to flood your site with traffic - 08/07/07 09:41 PM
Are your clients searching for you by name?
Probably not, while some Realtors have managed to build up that sort of name brand, the vast majority are looking for ways to stand out from the crowed and get noticed.
What are your prospects searching for when they start their home search? Are they … (12 comments)
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marketing: Broadcast your listings on FM - 08/05/07 07:30 PM
Something you may or may not have seen before is using a low powered FM transmitter to broadcast an audio message about your listing. Effectively making your for sale sign a Talking Sign.
Simply add a topper (or a new sign) with the FM frequency on it and put one of … (1 comments)
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