marketing: “For Sale by Owner Marketing”
- 11/20/14 08:15 PM
Very few Realtors can be successful going after FSBO’s, but Mario has convinced me over the years, he gets many of them converted. A number of times I’ve asked, why are you successful and most fail in this area. So, recently at a get together for lunch I asked, what’s the secret? I loved his answer. I make friends with each of them. As long as I've know him, his story is always the same. He says, I make myself available to them, most call me and if they are fortunate enough to find a buyer, I will still … (20 comments)
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marketing: “Video Marketing Works, I Am a Believer”
- 11/19/14 09:47 PM
“Video Marketing Works, I Am a Believer”
Kyle Reyes and I have done a few videos about the seminar that we did on November 6th. I have gotten a number of calls and emails, but this one is now translating into mortgage business for me. Check out this email. I am now working with one of the folks that is interested in one of the homes that is being offered for sale.
Just found you on Vimeo, love the social media presence!
Joe, we are selling a house in Mass and have had a few nibbles on … (31 comments)
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marketing: “A Special Thank You to Randy Kirsch”
- 11/14/14 07:42 PM
“A Special Thank You to Randy Kirsch”
As many of you know Kyle Reyes and I produced a Social Media Marketing Seminar. We are currently in the process editing the videos, so that we can make the seminar available. More about that down the road.
The comments from those that attended were all wonderful, but Randy's testimonial was truly special. Just so we can have full disclosure, Randy does mortgages for Right Trac Financial Group, Inc. and has been a very friend for many years. Here is what Randy had to say.
AWESOME EVENT!
By Randy Kirsch
… (26 comments)
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marketing: “My Right Trac Facebook, Brought Me 2 Potential Clients”
- 11/06/14 03:43 AM
“My Right Trac Facebook, Brought Me 2 Potential Clients”
To hear from two different clients communicating with me in one day. It is a reminder of what’s possible. I got excited!
Lisa told me that she had liked my page about a year ago and had been reading my posts on a regular basis. I set up a date to get together with her and boyfriend. Her parting statement was she was a loyal follower.
Jordon came across the Right Trac Facebook page after doing a Google search. Unfortunately he is not ready to … (26 comments)
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marketing: “Will Your Future Clients Find You on the Internet?”
- 11/02/14 08:44 PM
“Will Your Future Clients Find You on the Internet?”
There is a very good chance! I do preapprovals for clients all the time. Less than 50% of them have a Realtor, so that means many will go online looking for mortgages and real estate. The most typical buyers in the market place right now are Millenniums and they are very commuter literate. They are online, checking out everything, especially checking reviews, recommendations and testimonials.
A few days ago I got a call from someone who told me that she had done numerous searches for mortgage information and I showed … (51 comments)
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marketing: “One of Kyle’s Favorite Topics, Outrageous Marketing”
- 10/23/14 11:10 PM
“One of Kyle’s Favorite Topics, Outrageous Marketing”
Even though I have heard Kyle share about this topic a number of times, I can’t wait to hear him address this topic in the social media marketing seminar that we are doing on November 6th.
Details are at the end of the video. You can sign up by clicking here. Also, the seminar will be videoed so and we’ll make CD’s available shortly after the event.
… (27 comments)
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marketing: “You Just Never Know When Someone Special Comes into Your Life”
- 10/20/14 10:09 PM
“You Just Never Know When Someone Special Comes into Your Life”
As many of you know, our daughter Jill has been transitioning out of the mortgage business and into the travel agency business. She is doing amazing and sometime in 2015 will be devoting 100% of her time in that business.
She already done a few destination wedding, land vacations and a has a bunch of 100 plus person cruises set up for 2015 one of which is called Psychic & Beyond. I never realized how big these event can be, sorry I digress.
As a result … (25 comments)
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marketing: “Facebook Marketing”
- 10/11/14 12:41 AM
“Facebook Marketing”
Kyle Reyes will be the one that takes on this topic, as he is pretty Facebook savvy. I am a late comer to truly knowing and understanding all the different ways that your Facebook page can produce maximum results, but Kyle makes it real and alive. He uses it as a living and breathing entity that drives business to you.
Check out the video and let me know what you think.
… (37 comments)
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marketing: “Social Media Marketing Seminar”
- 10/07/14 04:15 AM
“Social Media Marketing Seminar”
About a month ago, I asked if there was an interest in a seminar dedicated only to social media. Besides the comments on the various blogging sites that I posted the question I had gotten over 2 dozen emails encouraging that a social media seminar be created.
OK, we got the message. Kyle Reyes of Silent Partner Marketing and I will be doing a seminar on November 6th, starting at 8:30 AM and ending about noon. Below you will find a flyer that describes the topics. There will be 6 topic, we will present … (21 comments)
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marketing: "How Much Do You Value the Real Estate on the Back of Your Business Card?"
- 09/15/14 11:06 PM
"How Much Do You Value the Real Estate on the Back of Your Business Card?"
The other day I was visiting our Latham New York office. On the way back to my Manchester, Connecticut office I stopped at a rest stop and watched these two men that exchanged business cards and each went in separate directs, one leaving the other to the men's room. The man that was leaving threw away the business card on his way out. The problem was the other man saw him do it and I could hear him using some choice words for the other … (52 comments)
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marketing: This was the Featured Article in my Sept eNewsletter
- 09/09/14 10:31 PM
“This was the Featured Article in my Sept eNewsletter”
This goes out to past, current, prospective clients and referral partners. The service I use allows me to track the opened tabs and I am constantly getting about 15% that open one or more articles. It goes each quarter and will bring in 5-10 new transaction each months and is currently going out to 3,000 emails.
The key is staying on top of email addresses which can be a challenge. The system lets us know when it can’t be delivered.
Click on the picture to have access … (19 comments)
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marketing: A Recession in Housing?
- 09/04/14 04:04 AM
“A Recession in Housing?”
It depends on where you are and who you ask. Doing mortgages in 8 states, I see different trends all over the place.
Some of my Realtor referral partners are having their normal years and doing lots of business, but they are well established and are primarily running a referral based business. Others that I speak too have done less business this year compared to last year and others are considering leaving the business.
My home inspector referral partners across the board are indicating the number of inspections are down compared to the … (23 comments)
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marketing: “My First Video Blog on the Tattoo Lady”
- 09/02/14 11:26 PM
“My First Video Blog on the Tattoo Lady”
I did a written blog about a client that had a lot of tattoos, you might remember it, but want to share the same story, as a video.
Kyle Reyes of Silent Partner Marketing, was kind enough to put me on camera so that I could speak it instead of write it. Kyle has been a tremendous coach.
Even though I am not totally comfortable in front of the camera, let me know your thoughts. I promise I can take the good and not so good.
… (28 comments)
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marketing: “Please Welcome Kyle Reyes to Activerain”
- 07/31/14 11:30 PM
“Please Welcome Kyle Reyes to Activerain” Kyle is one of these special people we can all learn from. He is a video maven and someone that I refer business to all the time. He always makes me look good and everyone else that he does work for. I met Kyle at a networking event a few months ago. At the time I did a 10 minute presentation on blogging and all he did the entire time was nod his head and say, I understand. You see Kyle blogs all the time. During a lunch meeting I had with Kyle … (26 comments)
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marketing: Should We Always be Marketing?
- 07/27/14 09:58 PM
“Should We Always be Marketing?” There is a local restaurant that I like to frequent for lunch when I am out with referral partners. The table next to us had a group of four people that were having a good old time enjoying their liquid lunch. They were actually pretty loud, so it was pretty easy to hear the conversations. Normally I would have asked to be moved to another table, but they were talking about real estate and mortgages and sitting with a Realtor, we were both paying attention. They asked our waitress to send over a round … (18 comments)
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marketing: Self-Promotion
- 06/19/14 09:22 PM
“Self-Promotion” I had a rare opportunity to go to lunch with 3 competitors of mine. We had done this before a couple of years ago and all of us were owners of our businesses. There was lots of discussion and complaining about, how much more difficult it was to get loans approved and how much longer it takes to get loans closed. At one point I started to laugh, I couldn’t help it. I said, “Can we talk about what is going well and share some successes?”. You could have heard a pin drop. I decided to stir … (26 comments)
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marketing: “I Got Recruited”
- 05/22/14 04:29 AM
“I Got Recruited”
The other night I was driving home, when I received a call from someone offering me a business opportunity. The pitch was, they were only looking for successful people with a large database of clients. He told me that I had been recommend by a number of people, that are already involved with this opportunity and he went on to drop a couple of names.
I told him that I appreciated all the wonderful things he was saying about me, but my extra time was much too valuable to put efforts into another business. He … (19 comments)
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marketing: “Do You have the Right Marketing Plan?”
- 03/21/14 10:20 PM
“Do You have the Right Marketing Plan?” “Does this plan include blogging and social media?” There is no way, I could possibly reach as many potential mortgage clients, if I wasn’t blogging. Activerain has become my best client and that is saying a lot. I am only going to speak to referrals coming to me, even though I refer mortgage business out. By comparison, I closed 34 mortgages out of my BNI group in 2013 and 31 in 2012. Last week, I received 5 referrals from Activerain members, will they all turn into mortgages, of course not, but … (20 comments)
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marketing: “Spring Ideas For Your Business”
- 03/10/14 10:55 PM
“Spring Ideas For Your Business”
Seven of the states I do mortgages are cold weather states and this season, we have had our fair share of bad and cold weather.
Growing up on a dairy farm, when we had lots of snow, it meant good things for all of the fields. As the snow melts, the ground will be in much better condition for the spring planting.
In preparing the fields for planting, fertilizer (various kinds) needs to cover the ground before the ground is tilled, seeds are put into the ground and then over time … (36 comments)
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marketing: “Social Media to Uncover New Clients”
- 03/03/14 10:26 PM
“Social Media to Uncover New Clients”
Time and time again, I will be contacted by someone indicated that I was literally talking about them or at least their circumstance in the blog that they just read.
Robert read the following blog entitled “Why are these still 6%-7%-8% Mortgages Around?”
He called, saying that he just read this blog and felt that his situation was hopeless, until he read this post.
Here is the point, we see ourselves in the stories and situations of others. I do not have a background in social media or blogging, … (15 comments)
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Very few Realtors can be successful going after FSBO’s, but Mario has convinced me over the years, he gets many of them converted. A number of times I’ve asked, why are you successful and most fail in this area. So, recently at a get together for lunch I asked, what’s the secret? I loved his answer. I make friends with each of them. As long as I've know him, his story is always the same. He says, I make myself available to them, most call me and if they are fortunate enough to find a buyer, I will still … (20 comments)
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