franchise: What it means to "Get It"
- 05/13/08 02:56 PM
As a fairly recent franchisee of Real Living, I was asked, "Why Real Living?" at Momentum (our annual convention) this past weekend. Of course I started with the predictable answers of the technology we offer our agents and the agent-centric culture, but it is FAR more than that. So many real estate companies focus on numbers that don't really mean anything. The one I was with previously (as a Broker Associate, not as the Broker) really focused on recruiting and the number of agents in an office. When asked why, the response was always the same: "We recruit a lot because … (5 comments)
As a fairly recent franchisee of Real Living, I was asked, "Why Real Living?" at Momentum (our annual convention) this past weekend. Of course I started with the predictable answers of the technology we offer our agents and the agent-centric culture, but it is FAR more than that.;)
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