Twitter logoDon’t spend 140 characters teasing a subject on Twitter and then 140 paragraphs before you get to the point when the viewer clicks your link.

I’ve been seeing a lot of links to bloated writing lately. Stop!

Don’t tell jokes, anecdotes, unrelated opinions, etc. before getting to the point. Keep it short and direct to the subject or you’ll loose your viewer.

Make your point first, then you can expand on the subject with the other stuff.

Enough said.

 
Posted by R. Michael Brown on 03/01/2012 06:18 PM   Comments (5)   Writing in the ActiveRain Channel   twitter, writing, copywriting, news, blogging, writing style  
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Does Email and Social Media Marketing Work?
01/22/2012
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Launching a major good event announcement on a Friday evening, one week before Christmas, is one of the worst times and I would never recommend it. That’s normally when you announce bad news. However, when an executive committee says do it,… more
Wealth Gravitates to Wealth. Palm Beach Ranked as Nation’s Top Zip…
12/11/2011
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Rich people like living around other rich people. The Town of Palm Beach is the top zip code according to the Gadberry Group. The study ranked average income and household net worth. See the latest news about real estate in the Town of Palm Beach… more
International Buyers Driving Billion Dollar Real Estate Boom in Miami
12/05/2011
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Billions of dollars from foreign investors may propel Miami into the ranks of the world's elite cities. The construction crane has returned to the city's skyline with an Argentine company's new condo tower. Foreign developers — and projects… more
Florida Markets Dominate Realtor. com Top Ten Turnaround Report
11/17/2011
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A contributing factor in Florida’s success can be tied to international buyers. The number of buyers from outside the U. S. purchasing homes increased from 10 percent in 2007 to 31 percent in 2011. * Read More (Town of Palm Beach Property ).. more
Using News as a Marketing Strategy. Does it Work?
11/04/2011
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Home purchases in the Town of Palm Beach have always had an international flair. It’s a world-class destination. Town of Palm Beach Property [TownOfPalmBeachProperty. com ] is a news and marketing site for sellers in town and for international… more
Brand Journalism at Work for Real Estate
09/03/2011
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Just launched a new site to position an international real estate specialist as THE expert in international marketing for the Town of Palm Beach. I'm using brand journalism to do it. International buyers are making big moves in the U. S. and… more
The First Blogs and Bloggers?
08/16/2011
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Blogs are considered to be a relatively new phenomenon in the last 20 years. But are they? In the 1500’s through the 1800’s, Ben Franklin, Samuel Sewell, Alexander Hamilton, Thomas Paine, Adam Smith, and many others published what… more
Google+ Gets a B Plus from Brown Ltd.
07/08/2011
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We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing: “What Google+ could do for news. ” It peaked our interest because if it can do it for “news” it will do it for.. more
Are You Using Marketing and PR 2. 1?
02/24/2011
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Realtors are in the content marketing and publishing business already but may not know it. You can learn more about the current e-marketing & PR landscape and how to do it more efficiently by checking out this Marketing and PR 2. 1 presentation… more
 
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R. Michael Brown

West Palm Beach, FL

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Brown Ltd. Digital Marketing & Public Relations

Address: West Palm Beach, FL, 33467

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