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networking: How Will Technology Change Real Estate Sales & Marketing in the Future? - 02/18/10 07:03 PM
My last job in the tech world of IBM (wired) and Motorola (wireless) was future vision marketing manager before I "got off the plane" and applied what I learned about digital marketing and PR in real estate.
We looked out 1 year, 5 years, and 10 years to try and imagine what is possible with wired and wireless technology. Then we would go tell customers about it.
My method involved interviewing patent holding engineers, scientists, marketing gurus, and futurists. 
But one of the most valuable sources I had was from the sales force. They told me what was working and would not work, … (76 comments)

networking: Social Networking Expands - Join to Find Customers - 02/10/10 12:38 PM
Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing.
You can take advantage of these trends to find relationships and prospects without spending any more than time.  I've been an early adopter using Internet News Groups and Forums since the 1980's.  They have evolved into Facebook, LinkedIn, Plaxo, Twitter (the ones I recommend for real estate networking) - and yes, ActiveRain.  There are dozens of others.  Somehow I don't think MySpace has the right demographics for buying a house.  Maybe a crib … (0 comments)

networking: In 2010, social network advertising and PR will integrate with other types of advertising - 02/05/10 12:16 PM
Brown Ltd. Digital Marketing and Public Relations is advising clients to act on the following advice in 2010. 
Integrate Social Media Into Your Advertising Continue Search Engine Marketing and Target the Right Social Networking Sites and Groups in Those Sites News Release, News Release, News Release at Least Twice a Week. Expand Your Content Marketing Strategy. Helpful Content is King and It Makes You the Expert in Your Field. Look to the 55+ Age Demographic for Internet Usage Increases Traditional Off-Line Media Must Have Online Measurement Components To See the Details Under Each of These Bullets, Click Here
… (2 comments)

 
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R. Michael Brown

West Palm Beach, FL

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Brown Ltd. Digital Marketing & Public Relations

Address: West Palm Beach, FL, 33467

Office Phone: (561) 756-1674

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