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real estate marketing: Brand Journalism at Work for Real Estate - 09/03/11 10:17 AM
Just launched a new site to position an international real estate specialist as THE expert in international marketing for the Town of Palm Beach.
I'm using brand journalism to do it.  
International buyers are making big moves in the U.S. and this client is in a perfect position to take advantage of this expanding market.
You can do this too.  
 
Find a topic that you are passionate about, is interesting to a lot of readers, and that makes business sense - then use brand journalism techniques to BECOME THE EXPERT and attract readers and prospects. 
 
The key … (0 comments)

real estate marketing: Google+ Gets a B Plus from Brown Ltd. - 07/08/11 07:13 PM
 
We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing:  “What Google+ could do for news.”  It peaked our interest because if it can do it for “news” it will do it for “brand journalism” – one of our specialties.
Brand journalism is one of the best ways to market real estate.  Readers believe articles about your properties, not ads.
We give Google+ a B+ because it’s a project, not a finished app.  Definitely not a killer app.  Not yet.  Remember MySpace, OS/2 (what you never heard of it? – my point … (4 comments)

real estate marketing: My Blog Post About ActiveRain Just Got Featured on 88.1 WAY-FM Business Network - 03/05/10 04:23 PM
Here's the post:
Blog more! It's good for business!
I recently started participating on a network called ActiveRain. It's for real estate pros and has over 175,000 members. I thought I could help others understand more about marketing and PR since I have a background in that field from IBM, DiVosta Homes, and Pulte Homes.
I wrote a blog post: "How Will Technology Change Real Estate Sales & Marketing in the Future?"
Within 48 hours it took off on the network, with over 2,400 clickthrus and an astonishing 96% clickthru rate. The post was featured by ActiveRain on their homepage and was the #1 … (2 comments)

real estate marketing: How Will Technology Change Real Estate Sales & Marketing in the Future? - 02/18/10 07:03 PM
My last job in the tech world of IBM (wired) and Motorola (wireless) was future vision marketing manager before I "got off the plane" and applied what I learned about digital marketing and PR in real estate.
We looked out 1 year, 5 years, and 10 years to try and imagine what is possible with wired and wireless technology. Then we would go tell customers about it.
My method involved interviewing patent holding engineers, scientists, marketing gurus, and futurists. 
But one of the most valuable sources I had was from the sales force. They told me what was working and would not work, … (76 comments)

real estate marketing: Social Networking Expands - Join to Find Customers - 02/10/10 12:38 PM
Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing.
You can take advantage of these trends to find relationships and prospects without spending any more than time.  I've been an early adopter using Internet News Groups and Forums since the 1980's.  They have evolved into Facebook, LinkedIn, Plaxo, Twitter (the ones I recommend for real estate networking) - and yes, ActiveRain.  There are dozens of others.  Somehow I don't think MySpace has the right demographics for buying a house.  Maybe a crib … (0 comments)

 
Rmichaelbrownheadshot620img_2750 Rainmaker_large

R. Michael Brown

West Palm Beach, FL

More about me…

Brown Ltd. Digital Marketing & Public Relations

Address: West Palm Beach, FL, 33467

Office Phone: (561) 756-1674

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