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social media: Google+ Gets a B Plus from Brown Ltd. - 07/08/11 07:13 PM
We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing: “What Google+ could do for news.” It peaked our interest because if it can do it for “news” it will do it for “brand journalism” – one of our specialties.
Brand journalism is one of the best ways to market real estate. Readers believe articles about your properties, not ads.
We give Google+ a B+ because it’s a project, not a finished app. Definitely not a killer app. Not yet. Remember MySpace, OS/2 (what you never heard of it? – my point … (4 comments)
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social media: Are You Using Marketing and PR 2.1? - 02/24/11 10:56 AM
Realtors are in the content marketing and publishing business already but may not know it. You can learn more about the current e-marketing & PR landscape and how to do it more efficiently by checking out this Marketing and PR 2.1 presentation.
Highlights:
- The current state of marketing and public relations- How to integrate traditional and new media marketing and public relations- How to use content marketing to get more leads, prospects, and sales- Using Brand Journalism to reach customers, stakeholders, influencers, and the press- The new Marketing Mix 2.1- The importance of measurement and analytics- Customer Relationship Management and … (3 comments)
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social media: How Will Technology Change Real Estate Sales & Marketing in the Future? - 02/18/10 07:03 PM
My last job in the tech world of IBM (wired) and Motorola (wireless) was future vision marketing manager before I "got off the plane" and applied what I learned about digital marketing and PR in real estate.
We looked out 1 year, 5 years, and 10 years to try and imagine what is possible with wired and wireless technology. Then we would go tell customers about it.
My method involved interviewing patent holding engineers, scientists, marketing gurus, and futurists.
But one of the most valuable sources I had was from the sales force. They told me what was working and would not work, … (76 comments)
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social media: Social Networking Expands - Join to Find Customers - 02/10/10 12:38 PM
Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing.
You can take advantage of these trends to find relationships and prospects without spending any more than time. I've been an early adopter using Internet News Groups and Forums since the 1980's. They have evolved into Facebook, LinkedIn, Plaxo, Twitter (the ones I recommend for real estate networking) - and yes, ActiveRain. There are dozens of others. Somehow I don't think MySpace has the right demographics for buying a house. Maybe a crib … (0 comments)
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social media: In 2010, social network advertising and PR will integrate with other types of advertising - 02/05/10 12:16 PM
Brown Ltd. Digital Marketing and Public Relations is advising clients to act on the following advice in 2010.
Integrate Social Media Into Your Advertising Continue Search Engine Marketing and Target the Right Social Networking Sites and Groups in Those Sites News Release, News Release, News Release at Least Twice a Week. Expand Your Content Marketing Strategy. Helpful Content is King and It Makes You the Expert in Your Field. Look to the 55+ Age Demographic for Internet Usage Increases Traditional Off-Line Media Must Have Online Measurement Components To See the Details Under Each of These Bullets, Click Here
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social media: The Web of Tomorrow: 4 Big Trends - 02/05/10 11:00 AM
Stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search. Brown Ltd. is recommending to clients to get ready for these trends and start taking advantage of them now. Click Here to Find Out More
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R. Michael Brown
West Palm Beach,
FL
More about me…
Brown Ltd. Digital Marketing & Public Relations
Address: West Palm Beach, FL, 33467
Office Phone: (561) 756-1674
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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