customer retention: Serving Customer Delight - Save the Date - Aug 23 Symposium
- 05/09/17 08:58 PM
As chair of the 2017 symposium planning committee, my southwest Florida followers are encouraged to block August 23 on their calendar to attend the 4th annual Greater Fort Myers Chamber of Commerce Business Symposium.
Our theme this year is Serving Cutomer Delight and will feature more than a dozen speakers who will share best practices, tips and their experiences around this topic. In a sea of commodity products and services, customer delight is a key differentiator that can separate you and your organization from the pack.
In the very near future we will be announcing the keynote speaker and full roster of workshop … (0 comments)
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customer retention: Do You Want To Add Value For Your Clients? Here's One Option...
- 05/09/12 03:18 AM
Real estate and mortgage transactions only happen a handful of times in the life of most clients.
How do you stay in touch and add value to those clients inbetween transactions?
There could be many years that transpire inbetween deals where you want to be top of mind with your book of business so they remember you and refer to you.
THE BIGGEST CHALLENGE WITH EMAIL NEWSLETTERSMany real estate and mortgage professionals turn to email newsletters to stay in touch.
But that takes work.
In addition, you have to make sure that you remain compliant with federal laws governing email.
… (1 comments)
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customer retention: 7 Reasons Why Financial Institutions Should Do Email Marketing
- 04/29/11 05:54 AM
Here are just a few reasons why email marketing should be a component of a financial instituion's overall marketing program: 1) Their competitors are doing it. When a consumer has a need the will tend to remember the most recent interaction they had with a bank. If that happened to be an e-newsletter or blog post then that financial institution will likely get first crack at the business. 2) Email marketing is a perfect fit for a customer loyalty strategy. Providing useful information that helps people understand and manage their finances makes those relationships more sticky. 3) Before the Internet, many … (2 comments)
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As chair of the 2017 symposium planning committee, my southwest Florida followers are encouraged to block August 23 on their calendar to attend the 4th annual Greater Fort Myers Chamber of Commerce Business Symposium. 
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