email marketing: 14 Cost Saving Tech & Marketing Ideas for COVID-19 Impacted Businesses
- 05/10/20 12:14 PM
No matter what business you are in, the ebbs and flows of the pandemic presents an opportunity to pause and think about how you run your business. It's an opportune time to have conversations with technology, marketing and other professionals and invest in new assets. Even if your business does not fit into one of the categories referenced below, you probably know someone you can share this with. 1. New Corporate Video Assets What are the most common questions that your customers ask? How much time is spent weekly, monthly, yearly answering the same questions over and over? What is the cost of … (2 comments)
email marketing: 5 Tricks for e-Newsletter Marketing Magic
- 08/06/16 01:04 AM
When you sit at your desk with your first (or second!) cup of coffee in the morning, the first tab you open is most likely your email. While you blink the last remnants of sleep from your eyes, stretch, and get ready for the day, you scroll through work, personal, and promotional emails. You can capitalize on what’s essentially a universal morning routine with the marketing magic of an e-newsletter. It’s not the flashy, cheap promotional product-like pitch that you may associate it with. In fact, it’s a way to showcase your business culture, inform, educate, and entertain clients and prospects. … (2 comments)
email marketing: Preparing for Your Holiday Marketing
- 11/03/14 06:22 AM
The Holidays are just around the corner. Have you thought about your holiday marketing promotions? If not, it’s time to prepare! We’re here to help you with some unique and creative ways to sell your products and services this holiday season! The holiday season can be a tricky time. Rise above all the clutter and noise in an oversaturated market. You want your message to be clear, concise, and, of course, desirable! To make the most of your 2014 holiday season, analyze past and current data. Discover what worked last year around this time, what didn’t, and discuss ways to leverage/change … (2 comments)
email marketing: Top 10 Reasons Why You Need a New Website
- 01/09/14 05:18 AM
Top 10 Reasons Why You Need a New Website Does your website look like it was made by a 5th grader? If your website is more than two years old chances are that you need to revamp your website. You may not be aware of all that has happened in the website development industry in the last two years. A new breed of website development technologies has been released and websites built today with these new technologies are faster, smarter and beautifully designed. These new technologies have allowed website owners to take control of key features and functionality that they never … (2 comments)
email marketing: Money Saving Year-End Note To Send To Your Small Business Contacts
- 12/12/13 11:24 AM
Share this money saving information with the small business owners on your marketing list and remind them of this critical upcoming tax change that they should consider reacting to within the next 2 weeks. Although I originally targeted this post for the office equipment dealers, it is applicable to any small business.
A Deceptively Simple Article Your Clients Will Appreciate By Randy Mitchelson December 12, 2013 Internet Marketing
There are a lot of things that small and medium-sized business owners have to think about as the end of the calendar year approaches. In many industries, this time of year … (0 comments)
email marketing: Holiday Season Email Newsletters – Check Your List Twice
- 12/06/13 01:25 PM
‘Tis the season for holiday email campaigns. When you deck the halls, remember to dress up your email designs with holiday appropriate imagery and messaging. “In 2012, e-tailers sent an average of 210 promotional emails over the holidays, up from 177 a year earlier”, according to Listrak. Are You Collecting Email Addresses? If not, start now so that you can build a proper list, begin the process of mailing in 2014 and be ready for next year’s holiday season campaign. Why? Because your competitors are coming to town and winning customers away from you. If you are collecting email … (4 comments)
email marketing: Do You Want To Add Value For Your Clients? Here's One Option...
- 05/09/12 03:18 AM
Real estate and mortgage transactions only happen a handful of times in the life of most clients. How do you stay in touch and add value to those clients inbetween transactions? There could be many years that transpire inbetween deals where you want to be top of mind with your book of business so they remember you and refer to you. THE BIGGEST CHALLENGE WITH EMAIL NEWSLETTERSMany real estate and mortgage professionals turn to email newsletters to stay in touch. But that takes work. In addition, you have to make sure that you remain compliant with federal laws governing email. … (1 comments)
email marketing: 7 Reasons Why Financial Institutions Should Do Email Marketing
- 04/29/11 05:54 AM
Here are just a few reasons why email marketing should be a component of a financial instituion's overall marketing program: 1) Their competitors are doing it. When a consumer has a need the will tend to remember the most recent interaction they had with a bank. If that happened to be an e-newsletter or blog post then that financial institution will likely get first crack at the business. 2) Email marketing is a perfect fit for a customer loyalty strategy. Providing useful information that helps people understand and manage their finances makes those relationships more sticky. 3) Before the Internet, many … (2 comments)
No matter what business you are in, the ebbs and flows of the pandemic presents an opportunity to pause and think about how you run your business. It's an opportune time to have conversations with technology, marketing and other professionals and invest in new assets. Even if your business does not fit into one of the categories referenced below, you probably know someone you can share this with.
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