graphic desgn: Most common marketing mistake we see businesses make
- 12/28/17 11:20 AM
What is the most common marketing mistake we see businesses make? It's a difficult question to answer. We see mistakes all the time. But to determine the BIGGEST mistake? Not so easy. It's a matter of opinion....or in this case our expert opinion. Whereas you may see a marketing task cross your desk once or twice a week (if you're lucky), we see multiple projects daily and have been at it for more than five years at iPartnerMedia and for many more years prior to that. We've seen a thing or two (to quote the Famer's Insurance commercial). The biggest mistake we see most often is graphic design. Most … (0 comments)
graphic desgn: 2 direct mail best practices we always advise our clients
- 06/04/17 07:48 PM
When it comes to direct mail marketing, there are two best practices we always advise our clients of: 1. Be Consistent To be effective, direct mail requires consistency. One and done campaigns have a high failure rate. Businesses should commit to at least monthly drops targeted either via a data list they purchase or already own or via the U.S. Postal Service's Every Door Direct Mail routes which allow for targeting by specific postal route. 2. Design Strategically When running an ongoing direct mail campaign, businesses can save money on design and print and postage costs by mailing oversized postcards that have consistent branding … (2 comments)
graphic desgn: Tips on Posting Social Media Content that Drives Engagement
- 04/11/17 08:59 PM
I am lucky to be surrounded by a lot of creative talent everyday. An important part foundation to our culture at iPartnerMedia is to be educators on marketing topics and be available to help business professionals on an individual basis or conduct workshops for groups. Recently, I asked my colleague Rachel Perez, social media strategist, to share some tips for posting social media content that drives engagement.
1. How do you curate content for social media pages? What are your favorite sources and tactics to finding the best content? Social media is all about here and now. When creating posts on social media, … (7 comments)
graphic desgn: 5 Tricks for e-Newsletter Marketing Magic
- 08/06/16 01:04 AM
When you sit at your desk with your first (or second!) cup of coffee in the morning, the first tab you open is most likely your email. While you blink the last remnants of sleep from your eyes, stretch, and get ready for the day, you scroll through work, personal, and promotional emails. You can capitalize on what’s essentially a universal morning routine with the marketing magic of an e-newsletter. It’s not the flashy, cheap promotional product-like pitch that you may associate it with. In fact, it’s a way to showcase your business culture, inform, educate, and entertain clients and prospects. … (2 comments)
graphic desgn: Today’s Best Web Designs
- 05/09/16 11:07 AM
Do you think modern web designs aren’t a priority? Think again! We’re making more impressions through a computer or mobile screen than we are in person these days. This dramatic shift toward digital browsing has pinned your website as one of your company’s primary first impressions, which means the appearance of your online presence counts—a lot! The advancement of technology has revolutionized the look and feel of modern website designs, but it’s also upped the requirements, too. Now there are various types of technology that allow for digital browsing, so you have to build a design that accommodates multiple viewing platforms. That … (0 comments)
What is the most common marketing mistake we see businesses make?
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