ipartnermedia: iPartnerMedia Acquires Bonita Print Shop - 11/07/18 07:41 AM
iPartnerMedia Acquires Bonita Print Shop
Combined firms offer expanded integrated digital and print marketing solutions
Bonita Springs, Fla. (November 5, 2018) - iPartnerMedia (iPM), a digital marketing agency and Google Partner has acquired Bonita Print Shop, an award winning printing company that has been serving Southwest Florida for more than 35 years. Operations of both firms have been consolidated at 28200 Old 41 Rd, Unit 206 in Bonita Springs. The combined firms offer professional graphic design and development of websites and execution of strategies to boost website traffic such as pay per click advertising, search engine optimization, business printing and direct mail … (0 comments)

ipartnermedia: Best Behaviors to Boost Your Google Ranking - 05/07/18 07:55 PM
SCORE Naples and iPartnerMedia, a Google Partner,  have joined forces to deliver digital marketing expertise to southwest Florida.
In this installment of our live, interactive, hands-on Google workshop series, we will break through the smoke and mirrors behind search engine optimization.
SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time.
During Best Behaviors to Boost Your Google Ranking, participants will learn about free tools that Google and other services make available to help research and monitor useful data.
BRING YOUR TABLET OR LAPTOP
Also, get tips on subscription services that are available to gain insights on … (1 comments)

ipartnermedia: Grow Your Business Online with Google Workshop - Feb 23 - 02/06/18 08:20 PM
In this digital world, it is important that customers can find you quickly and easily.
In today’s digital world, businesses who aren’t online are getting left behind. Take advantage of this helpful workshop presented by Google and iPartnerMedia.
 You’ll receive hands-on help in creating and maintaining your Google My Business Listing and page, allowing customers to find you with a simple search and click.
You will get hands-on help creating and updating your business information on Google so that customers can find you at the click of a button.
You will also learn how customers search and find your business online.
By the … (1 comments)

ipartnermedia: Most common marketing mistake we see businesses make - 12/28/17 11:20 AM
What is the most common marketing mistake we see businesses make?
It's a difficult question to answer.
We see mistakes all the time.
But to determine the BIGGEST mistake? 
Not so easy.
It's a matter of opinion....or in this case our expert opinion.
Whereas you may see a marketing task cross your desk once or twice a week (if you're lucky), we see multiple projects daily and have been at it for more than five years at iPartnerMedia and for many more years prior to that.
We've seen a thing or two (to quote the Famer's Insurance commercial).
The biggest mistake we see most often is graphic design.
Most … (0 comments)

ipartnermedia: 24 Valuable SEO Statistics & Case Studies - See Mine #22 - 12/21/17 08:57 AM
Digital marketing services company Inet Solutions recently published their roundup of 24  Valuable SEO Statistics & Case Studies, organized by Anastas Chobanov.  I was fortunate enough to be included among their experts who provided real world examples (no theory here) of businesses who have realized significant change in their search engine optimization and the tactics and data to prove it.
Search engine optimization is not black magic. It used to be sold that way.  Anyone who still sells it as such is in a dwindling breed and not a smart choice for your company. Rather, SEO has evolved to be an ongoing data … (1 comments)

ipartnermedia: 2 Considerations for Choosing a Website Hosting Service - 11/30/17 08:46 PM
Business owners tend to obsess over the design of their website but often overlook clearly understanding the factors that go into choosing a website hosting service.
There are a few things business owners should consider:
1) Customer Service: Large hosting vendors often outsource their call center customer service to Pakistan, India, Phillipines, etc which can create a language barrier.
Even though the customer service representatives speak English it is not their native language.
Phone wait/hold times are also a challenge.
This is perhaps one of the biggest complaints I hear.
2) Server Specifications: purchasing web hosting is not a one size fits … (2 comments)

ipartnermedia: Don't Waste Your Money on Facebook - Here's Why - 06/26/17 09:03 PM
One important trend that businesses should be aware of has to do with marketing on the Facebook platform.
For years, businesses have been investing time and money diligentyl posting lots of content through either in-house marketing or other staff or outsourcing to a professional digital marketing company like iPartnerMedia.
Believe it or not we are advising our clients to stop wasting their money only doing posts.
Although that was a viable tactic for many years, there are new rules at play in this game to capture the attention of your audience.
FACEBOOK ALGORITHM CHANGES ARE LIMITING AUDIENCE REACH
Facebook has adjusted its newsfeed algorithm to … (2 comments)

ipartnermedia: My Remarks from Get Connected Chamber Event - 06/20/17 10:20 AM
As a sponsor of the annual Greater Fort Myers Chamber of Commerce Get Connected luncheon, I had the opportunity to address the audience.  Following are my remarks including a short personal story and one thing that makes me most proud of the work we do at iPartnerMedia.  
If you are in southwest Florida and have not experienced an event with the Greater Fort Myers Chamber of Commerce, you are welcome to be my guest at an upcoming breakfast, lunch or after hours social.
My Remarks from Get Connected Chamber Event
Raise your hand if this is your first chamber event.
This is my 4th … (0 comments)

ipartnermedia: Turning Prospects into Life Long Fans - 06/17/17 02:15 PM
I am looking forward to speaking this Tuesday at Professional Leadership Academy Network (PLAN!) in Estero, Florida.  
In the final installment of a four part series, we will review the final chapters of the book: "The Little Red Book of Selling" by Jeffrey Gitomer.
Event Host: Diane Pisani of Your Home Watch Professionals
Education Flash: Lindsey Kamel of Tailored Picks
Click to RSVP TODAY
PLAN meetings are perfect for: business owners, account executives, project managers, entrepreneurs, lawyers, accountants, marketing and public relations professionals, sales and business development professionals, students
Where: The Brooks Executive Suites, 9990 Coconut Rd, Bonita Springs, Florida 34135 … (2 comments)

ipartnermedia: 2 direct mail best practices we always advise our clients - 06/04/17 07:48 PM
When it comes to direct mail marketing, there are two best practices we always advise our clients of:
1. Be Consistent
To be effective, direct mail requires consistency. One and done campaigns have a high failure rate. Businesses should commit to at least monthly drops targeted either via a data list they purchase or already own or via the U.S. Postal Service's Every Door Direct Mail routes which allow for targeting by specific postal route.
2. Design Strategically
When running an ongoing direct mail campaign, businesses can save money on design and print and postage costs by mailing oversized postcards that have consistent branding … (2 comments)

ipartnermedia: iPartnerMedia Donates Website for Military Appreciation Month - 05/03/17 08:31 AM
 
iPartnerMedia Donates Website to Vengeance Woodworks Company in Recognition of Military Appreciation Month
 
Bonita Springs, Fla. (May 1, 2017) - In recognition of Military Appreciation Month, iPartnerMedia has donated a $5,000 marketing package including website design, development and public relations services to Vengeance Woodworks Company in Fort Leonard Wood, Missouri. Owned and operated by active duty soldiers of the U.S. Army, Vengeance Woodworks specializes in handcrafted wooden American flags and other patriotic gifts made from wood.  iPartnerMedia built a mobile responsive, e-commerce website that captures the spirit and beauty of their work. The website address is www.vengeancewoodworksco.com.
 
“Deciding to donate a website to Vengeance … (0 comments)

ipartnermedia: Best Home Services SW Florida Earns 6th Carrier President’s Award - 04/26/17 10:17 PM
Best Home Services, a family-owned HVAC, electric and plumbing business serving southwest Florida from Naples to Sarasota has earned the 2016 Carrier President’s Award at the 2017 Carrier Factory Authorized Dealer National Meeting in New Orleans. The award recognizes a select group of Carrier Factory Authorized Dealers throughout the United States that work to provide their customers with the highest quality Carrier products and expert services as well as unparalleled customer service. The Carrier President's Award is their highest dealer honor. Best is the only company in southwest Florida to win this award six consecutive times.
 
"It is an honor to be … (2 comments)

ipartnermedia: CenturyLink Cybersecurity Executive to Keynote SWFL Technology Awards - 04/19/17 07:22 PM
CenturyLink Cybersecurity Executive to Keynote9th SWFL Technology Awards DinnerDave Mahon presents
“Cybersecurity - Best practices and proactive strategies to mitigate threats”
 
Fort Myers, Fla. (April 11, 2017) - R. David (Dave) Mahon, chief security officer, CenturyLink, Inc. and former supervisory special agent with the Federal Bureau of Investigations will be the keynote speaker at the 9th annual Technology Awards presented by the Southwest Florida Regional Technology Partnership (RTP). Mahon’s presentation will be “Cybersecurity - Best practices and proactive strategies to mitigate threats.”  
The awards dinner is May 17, 2017 at 5:30 p.m. at the Crowne Plaza at Bell Tower Shops in Fort … (2 comments)

ipartnermedia: Tips on Posting Social Media Content that Drives Engagement - 04/11/17 08:59 PM
I am lucky to be surrounded by a lot of creative talent everyday.
An important part foundation to our culture at iPartnerMedia is to be educators on marketing topics and be available to help business professionals on an individual basis or conduct workshops for groups.  
Recently, I asked my colleague Rachel Perez, social media strategist, to share some tips for posting social media content that drives engagement.

1. How do you curate content for social media pages? What are your favorite sources and tactics to finding the best content?
Social media is all about here and now. When creating posts on social media, … (7 comments)

ipartnermedia: Fantasy Football League Generates Donations to SWFL Charities - 02/09/17 07:34 AM
Local Business Fantasy Football League
Generates Donations to Local Charities
2nd Season League Champion Donates to Help a Diabetic Child Foundation
 
The champion of the second annual  iPartnerMedia Fantasy Football Charity League has anonymously played on behalf of the Help a Diabetic Child Foundation and donated $750 to the charity. Randy Mitchelson, vice president, iPartnerMedia, was runner-up and played on behalf of the Larry Mitchelson Scholarship Foundation and made a $200 donation.
 
“Fantasy football continues to attract and engage fans of American football. We’re excited to have completed our second season of this charitable league,” said Albert Arguelles, vice president, iPartnerMedia. “The league includes iPartnerMedia … (3 comments)

ipartnermedia: How Much Does a Website Cost ? - 12/27/16 09:21 AM
Perhaps the most frequent question our marketing team field at iPartnerMedia is related to the cost of building and managing a website.  It's not an easy answer.
There are many variables that affect price and there are also several different methods to get a website built.  
Constructing a website involves two major phases that break down into smaller tasks. The first major phase is design. The second phase is development.  This involves the physical construction and coding of what was desiged. These require two opposite sides of the brain to be done well. 
To help address the question of how much a website … (0 comments)

ipartnermedia: How to Generate Leads Using Social Media - 06/26/16 02:45 PM
Advertise where there are eyes by generating leads on the platforms where they spend the most time. Social media is changing the way businesses are connecting with their customers.
With enhanced audience targeting and an exponentially expanded reach, there is no reason why businesses should not be using this powerful medium to grow their client base. Become the voice of authority in your industry, promote strong call-to-action’s, and find your niche with the platform that has the best return on your investment.
The Power of Facebook
Facebook is perhaps the most powerful personal and professional platform. Thanks to its enormous user-base, Facebook is … (5 comments)

ipartnermedia: Haunting Hackers - 10/18/15 12:14 PM

Here's the lastest blog post published by our marketing company which can help you be more informed about the latest spooky trends in website hacking and how to take proactive preventative measures.
The ghosts and ghouls are out, cobwebs are found in every corner, and those creepy crawlies are slithering sneakily; it’s the spookiest time of year. Halloween is filled with goblins, vampires, and candy. It’s a fun, scary time of year that screams pumpkin, pastries, and pranks!
However, let’s keep the scare factor out of the office! One of the most haunting elements to running a successful business is web-weaving website hackers. … (8 comments)

ipartnermedia: Google My Business Customer Reviews - 03/10/15 03:58 PM
Proud to share these images of customer testimonials posted to iPartnerMedia's Google My Business page. These reviews play a role in organic search rankings for our website and demonstrate to our prospective clients how passionate and loyal our customers become after experiencing the IPM standard.



(6 comments)

ipartnermedia: Seeing Is Believing - 2015 Eyeball Soiree in Bonita Springs, Florida - 01/31/15 11:28 PM

One of the unique things about living in Southwest Florida, aka Paradise, is that there are so many charity events to attend.

There are many generous people living in Bonita Springs, Naples, Estero, Fort Myers and other corners of Lee and Collier County.
Saturday night, Jan 31, 2015, our iPartnerMedia, Inc. family had the pleasure of both sponsoring and witnessing one of those events.
The inaugural Eyeball Soiree was held at the Everglades Wonder Gardens in Bonita Springs, Florida.
The charity event raised awareness and money for the Lions Club Eye Clinic. For the uninitiated, learning about the good works of … (5 comments)

 
Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Advisor & Squeeze Mortgage)

Randy Mitchelson,APR

First Impressions are made at First Click

Bonita Springs, FL

More about me…

Marketing Advisor & Squeeze Mortgage

Address: Bonita Springs, FL, 34135

Mobile: (239) 851-6738

Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.


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