lead generation: How to Let Your Business Cards Work for You - 03/13/16 05:56 PM
My business cards is hands down one of the most productive marketing tools I use.  It makes a great first impression and in some cases generates immediate sales because people want their cards to feel like mine. Yes, I said feel.  Design isn't the only element in a business card. The stock type and finishes that are available also play a huge role in how you make that first impression. 
Here is our recent article about business card design that can give you some things to think about in differentiating your card from the competition and creating a memorable item that isn't … (0 comments)

lead generation: Lead Generation Tips from a Serial Networker - 11/27/15 04:26 PM

Lead Generation Tips from a Serial Networker
Presented by PLAN! - Professional Leadership Academy Network
December 1, 2015
Generating enough quality leads for your sales pipeline requires knowledge of both online and offline strategies. If you haven’t met Steve Bray, Sales and Marketing Manager, DryZone, Inc., you need to get out of the office more!  Now’s your chance to get tips from a master networker who has helped grow his company into one of the leading fire, mold and water emergency clean-up companies in southwest Florida. Learn about the various channels Steven has tapped to generate a reliable and sustainable flow of leads for … (5 comments)

lead generation: The Statistically Proven Effect of Narrative Marketing - 08/06/15 11:46 AM
Check out this new blog post from the iPartnerMedia website authored by my colleague Elizabeth Carlton!

Narratives are one of the most influential and persuasive approaches to marketing. It is all about selling yourself, your business or your product through a story. As years go by, marketing strategies change, yet the impact of this age-old method continues to work across industries large and small.
Why is that?
As humans we think in terms of narratives and metaphors. Professor of Marketing at Stanford University, Jennifer Aaker, disclosed a recent study in a video called Persuasion and the Power of Story where students had to win their class … (4 comments)

lead generation: Build Your Own WordPress Website & Blog for Low to No-Cost - 07/13/15 12:35 PM
  If you build it, they will come.
Does your website need a fresh start? Do you need a website in general? Thanks to open-source platforms like WordPress, building a website can be done for little to no cost. Having an engaging, functional website is more important than ever. In a competitive and growing industry like real estate, your first impression can make or break a customer’s experience. Walk the walk and talk the talk with a website that looks and feels professional.
Learn more about WordPress design, functions and features on the online Webinar: Build Your Own WordPress.com Website & … (6 comments)

lead generation: 4 Reasons Direct Mail is Still a Relevant Marketing Strategy - 05/25/15 10:22 AM
Direct mail marketing gets a bad reputation from real estate professionals and other business services because they have a hard time quantifying the return on investment from the campaign.
Is this the fault of direct mail or is there a deeper problem at hand?
4 Reasons Direct Mail is Still a Relevant Marketing Strategy
First, let's agree on the facts:
1)Going to the mailbox is still a daily event. Rarely do people let mail stack up in their box.
2)The daily ritual of grabbing what's in the mailbox is a treasure hunt that releases endorphins. Many people look forward to their daily delivery.
3)People examine each piece … (12 comments)

lead generation: How LinkedIn Helped Me Land An International Client - 03/28/15 08:18 PM
In baseball, the most successful hitters focus on singles and doubles but every player enjoys a home run.
Recently, our team hit a home run when we landed a website project for arguably the largest supplier of nuclear cabling products in the world.  Instead of a baseball bat, our equipment was the free professional social media platform LinkedIn.
Am I surprised? No.
As an early adopter of LinkedIn, I have generated hundreds of thousands in revenue from this tool since creating my profile in 2007. Rarely does a day pass that I do not spend at least a … (12 comments)

lead generation: How I Got Another Web Site Client From Facebook - 01/08/14 08:36 PM
Is your web site dusty? 
I have researched hundreds of real estate domains. It is surprising to see how many web sites lack social media integration. In fact most sites look very dated and do not take advantage of the visual display advances that have been introduced in recent years.
A web site is like a car. You need a new one every 5-10 years. You need to put on new tires and change the filters and belts once in a while. Web sites no longer need to cost $10-$15k unless you ask for some serious functionality that requires a lot … (7 comments)

lead generation: Holiday Season Email Newsletters – Check Your List Twice - 12/06/13 09:25 PM
‘Tis the season for holiday email campaigns. When you deck the halls, remember to dress up your email designs with holiday appropriate imagery and messaging. “In 2012, e-tailers sent an average of 210 promotional emails over the holidays, up from 177 a year earlier”, according to Listrak.
Are You Collecting Email Addresses? If not, start now so that you can build a proper list, begin the process of mailing in 2014 and be ready for next year’s holiday season campaign. Why? Because your competitors are coming to town and winning customers away from you. If you are collecting email … (4 comments)

lead generation: Leads: To Buy Or Not To Buy - That Is the Question - 05/11/13 03:35 PM
Any fan of the movie Glengarry Glen Ross knows that lead buying in the real estate and mortgage industry is big business. There are thousands of websites designed to capture prospective customer information in hopes that the website operator can sell those leads for a profit. I should know, my company generates thousands of leads per day for a variety of advertisers including debt relief counselors, auto loan companies, payday loan and installment lenders and small business financing companies. 

Blake: You got leads. Mitch & Murray paid good money. Get their names to sell them. You can't close the leads you're given, … (5 comments)

lead generation: Who Went To LeadsCon In NYC This Week? - 08/26/11 02:14 AM
Just wrapped 5 days of back to back online advertising tradeshows in New York City. First was Affiliate Summit and then LeadsCon immediately thereafter, both at the Hilton in midtown Manhattan. If you attended one or both of these Performance Marketing shows I would like to hear from you and get your feedback on what the highlights and lowlights were.
As the mortgage industry begins to come back to life under the new rules of engagement set forth by federal and state regulators, the online marketing industry represents a low-cost, highly efficient means of acquiring new loan applicants. If you are … (1 comments)

lead generation: Appraisal Rule Hurts Homeowners - Mortgage by Randy Newsletter - Nov 2009 - 11/18/09 09:27 AM
Mortgage by Randy
monthly update to our clients, colleagues, family & friends
By: Randy Mitchelson, November 2009
In Issue 20 We Touch On:
Appraisal Rule Hurts Homeowners
Secret Behind "Positive" Economic News
Foreclosure Prevention Tool Kit 
As we enter the holiday season our government is doing its best to deliver gifts in the form of packages of stimulus cash.  Since the American consumer has wised up and undertaken a strategy of paying down credit card and home equity debt and stashing any extra into savings, the government is trying to pick up the spending slack.  The fact that there are … (0 comments)

lead generation: Free Loan Modifications - Mortgage by Randy Newsletter - June 2009 - 06/19/09 09:40 AM
Mortgage by Randy
monthly update to our clients, colleagues, family & friends
By: Randy Mitchelson, June 2009
 In Issue 15 We Touch On:
Free Loan Modifications
Good & Bad of New Credit Card Regulation
Fixing Credit Report Errors
Mortgage interest rates surged in the last 3 weeks (about 60 basis points) so refinances are slowing.  Rates are still very low in historical terms so purchase money mortgage volume is steady.  The Federal Reserve has engineered this rate environment dating back to their fourth quarter 2008 tactics so there is no worry about rates suddenly ballooning.  A no point 30 year … (0 comments)

lead generation: Mortgage Law Would Hurt Consumers - Mortgage by Randy Newsletter - May 2009 - 05/18/09 11:55 PM
Mortgage by Randy
monthly update to our clients, colleagues, family & friends
By: Randy Mitchelson, May 2009
 In Issue 14 We Touch On:
Politicians Write Bad Mortgage Legislation
Americans Put Away Credit Cards
Buying Credit Scores
April ended with another seminar and more homeowners getting educated with the latest news about the property insurance, real estate, self-directed IRA, mortgage and credit markets.  Feedback from the Estero, Florida audience was favorable and many thanks to fellow presenters Jerry Elliot (Oswald Trippe Insurance), Dina Cecere (Dina Cecere Realty), Paul Cecere (Centennial Lending Solutions) and Austin Hardy (Entrust).    On to the news....
The … (0 comments)

Randy Mitchelson, APR, First Impressions are made at First Click (iPartnerMedia.com #goipm & Homeland Heroes Home Loans) Rainmaker large

Randy Mitchelson, APR

First Impressions are made at First Click

Estero, FL

More about me…

iPartnerMedia.com #goipm & Homeland Heroes Home Loans

Address: Estero, FL, 33928

Office: (239) 449-4749

Mobile: (239) 851-6738

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Strategic tips, news and tactics that will help you attract more quality leads for your business and protect your pocketbook.




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