real estate advertising: This Ad was Made for Walkin’…But is it Against the Fair Housing Act?
- 12/06/11 11:20 PM
Do these real estate ad phrases sound familiar? "Easy walking distance to stores!" or "Short stroll to the park!" Well, some real estate professionals believe that references to walking discriminate against people with disabilities, and therefore violate fair housing laws. A few years ago, a fair housing center in Dayton, Ohio published a list of safe, questionable, and illegal words and phrases. It's a pretty fascinating list and it quickly made the rounds on the web. Perhaps you've seen it. Here are a few words and phrases from the list: Acceptable: # of children # of bedrooms Families welcome Equal Housing … (2 comments)
real estate advertising: Writing Ads That Sell: Choosing the Right Words
- 10/12/11 04:28 AM
Let’s try a little exercise: here are ten words that you’re likely to see in real estate ads. Five of these words are the ones that, of all the commonly-used real estate terms out there, have the biggest positive effect on a property’s ultimate sales price; five of them are words that have the strongest negative correlation. Which do you think is which?
Fantastic Granite Spacious State-of-the-Art ! Corian Charming Maple Great Neighborhood Gourmet
This may not sound like a topic that would get rigorous academic study, but an analysis was performed by prominent economist, Steven Leavitt. Those of … (3 comments)
real estate advertising: If You Think It’s Hard to Write Real Estate Ads, Read this!
- 09/19/11 08:47 AM
It’s easy to find advice on how to write an effective real estate ad. A moment or two of googling will bring up more websites than you could possibly use, and they all tell you—step by step—how to write a good real estate ad. For instance, one popular site breaks ad-writing down into four simple steps: 1) write a positive headline, 2) describe the property’s features, 3) include the price of the home, and 4) end with a call to action.
But…how do you actually get started? And how do you come up with exactly the right word or … (4 comments)
Rockwell Institute is a real estate school and publisher since 1974, and we've trained thousands of real estate students in Washington and California. We've learned a lot over the years about getting a real estate license and studying for license exams, and we've often got news about changes in real estate laws and regulations. So we’ll let our writers and instructors share some of their wisdom and pass on the answers to some of our common student questions.
Do these real estate ad phrases sound familiar? "Easy walking distance to stores!" or "Short stroll to the park!" Well, some real estate professionals believe that references to walking discriminate against people with disabilities, and therefore violate fair housing laws.
;)
;)
