Advertising For Category Dominance

Want to send your community's feel-good meter through the roof?  Put together an Art Walk. My town, Pullman, Washington is hosting its second annual Art Walk this weekend.  Started today (7/20) and will run through Saturday. Begun last year as an alternative to the annual Crazy Days, a promotion ...

Want to send your community's feel-good meter through the roof?  Put together an Art Walk. My town, Pullman, Washington is hosting its second annual Art Walk this weekend.  Started today (7/20) and will run through Saturday. Begun last year as an alternative to the annual Crazy Days, a promotion ...

Bob says Ben's "a little brash" (which, in the context of the Bobblog, I take to be a compliment).  Having just posted an article last night on audacity as a marketing plus, I'm inclined both to make time for this and to share the invitation. 37 Ways Not to Suck at Real Estate When Ben Kinney and...

IT'S JUST AN IDEA. Yes, I know you've never done it before.  You've never even thought about doing it.  And that's precisely the point. What triggered this (preposterous?) (prescient?) (potent?) promotional idea was the convergence of two recent and unrelated events.  The first was the produce t...

Bryan asks a great question, "Will it help?" My gut response is, "How can it hurt?" Revisiting older posts at least gives the writer a chance to see whether and how his thinking or experiences have changed in the intervening months or years, allowing him to revise, amend, append, improve, or scra...

I was an English major in college, aspiring to be a teacher. I ended up in advertising. Mind you, I'm not complaining.  Advertising and marketing involve a great deal of reading and writing, consulting and coaching.  So, it's not all that far removed from teaching.  It's just a different kind of ...

YOU CAN'T RECALL THE BULLET AFTER YOU'VE PULLED THE TRIGGER.   BEFORE YOU SPEND A DIME ON ADVERTISING, BE SURE YOU KNOW WHAT YOU'RE DOING, WHY YOU'RE DOING IT, AND HOW YOU'RE GOING TO JUDGE ITS EFFECTIVENESS... 1.  Who are you trying to reach with your message?        Prospective Buyers?  What k...

The highest promontory in Whitman County, Steptoe Butte overlooks the fertile rolling hills of wheat, barley, peas, lentils, garbanzos, and occasionally rapeseed, that define the Palouse.  A landmark for indigenous tribes and white settlers alike, it remains a popular destination for visitors an...

Two great examples of punchy headlines coupled with relevant photos   "On the average, five times as many people read the headlines as read the body copy.  It follows that unless your headline sells your product, you have wasted 90 per cent of your money." -David Ogilvy, "Ogilvy on Advertising" ...

An update to an earlier post on The Donald's ploy to buy the Kluge mansion at fire-sale prices...after he started the "fire" by buying up all the land around it, including part of the driveway! They're following this story in England, too.  We follow the Royals.  They follow Trump.   Here's what...