Ron's Blog

For many years, open houses were looked at as a necessary part of marketing a home. But are open houses quickly becoming a thing of the past? Maybe not quite yet — like any product or service that is on the decline, open houses will likely be around for a while, even if it is just to appease home owners. For some reason, agents believe that they must show home owners that they are trying to sell their home, and do so with perhaps the most ineffective marketing tool in the agent arsenal. But who really benefits