Jerry Rouleau's (rouleau) Blog

BuilderRadio Interviews Doris Pearlman and Doug Van Lerberghe. The Realtor that lives up the street from me has been driving Ford Expeditions since they first came out, trading every couple of years for a new one.  Last week she waved as she passed by in her new Ford Escape hybrid. It’s true:  S...

Looking to learn more about the new first time homebuyer tax credit? Here is a link to a free audio webinar that explains some of the details of the program. www.BuilderRadio.com/NewTaxCredit

Some businesses look at training as an expense, instead of looking at the long-term return. Why does one company seem to have all the success and others just seem to plug along? You may have more control about your success than you think. Your company does not exist without customers and more imp...

Facts: §  It’s a proven fact that the majority of American consumers are spending time on-line.  §  Over 80% of all new homebuyers begin their search on-line or while shopping for a new home, will go on-line to see what is available. §  We also know that Internet leads are the best and least expe...

If you are looking to expand your reach and post your new homes or existing homes for sale, check out some of these websites. 1. New York Times — The No. 1 newspaper website in the US, reach approximately 36 million unique visitors per month.  2. Google Base —Use Google Base to upload your listin...

If you keep doing the same thing year after year, you can expect to get the same results. How about changing the way you do things and develop a plan that will increase sales and improve your bottom line? So often, we tend to over complicate our business approach and make it harder than it really...

Social networking and blogs are new buzzwords that we are starting to hear about, a lot more often. The big question that many companies ask is “How does this apply to the housing industry”. As I meet and talk with housing companies and sales people, I am finding that many of the companies that a...

Have your heard this before from your sales or marketing department? Whose fault is it, that sales are slow now? Is it the ecomony, the marketing department, your PR firm or sales? Who should you blame? If you are like most people, you want to pass the buck to someone else. Take your pick, throw ...

Recently, I was in a meeting with an investment firm that was considering buying a company. They commented on how much competition there was in that market. I said it’s really simple, if they wanted to outsell their competition and be the top in their market.  It didn’t matter who was in the mark...

Now is the best time to build or buy a home. Stop listening to the media and everyone else. Are they giving you the complete picture and telling you all the facts?   Secrets that the media is not telling you ·      Have you read any articles that say that the population is decreasing and the dema...