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Social Media and Beyond: Building Your Digital Footprint

Thu, 16 May 2013 15:40:45 -0700

Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors previously untapped by traditional marketing methods. Envision a virtual bridge connecting consumers to nearly any product or service they seek. Now picture a tool in which brands can respond to those wants, needs and desires in real time.

That is social media.

Now envision a space in which you can extend that virtual bridge into a more intimate online community. It is a space where brief social communications are transitioned into lengthier, more vibrant, enthusiastic and relevant conversations.

That is blogging.

While businesses actively look to shift an established reputation into a viable online currency, finding a way to build thought leadership and a voice that stands out among the noise can be challenging. So how can you differentiate your personal brand and distinguish yourself as an industry thought leader? The answer lies within the successful convergence of multiple platforms and a willingness to go beyond social.

Embrace the Value of Social

When businesses mistake social media marketing for a one-way conversation, the true value is overlooked. What many fail to realize is that social media is not simply a dissemination tool, but rather a brand augmenter and community builder. In order to achieve community, one must actually be a part of it. Engaging, socializing, conversing and joining in the discussion.

However, while social media can foster awareness, it cannot elevate you to a thought leader on its own. In order to position yourself as an industry influencer, you must master the art of nurturing a valued community while providing irresistible content that encourages meaningful and convincing conversation.

Compelling content coupled with an active community puts the sizzle in your social! Tweet

Providing consistent content to your social endeavors produces a powerful mix of influence and intrigue; two qualities any thought leader must not only possess, but also command.

Creating an Extended Social Space

While a website is an essential component to building a personal brand online and offline, it cannot serve as a daily conduit between business and consumer. Moreover, even though a website functions as the equivalent of yesterday’s brick and mortar business, it does not allow businesses to connect with consumers on an intimate or personal level.

Adding a blog to your marketing mix can provide a more in-depth level of communicating/interacting with subscribers, fans and followers. It gives you a portal to disseminate frequent updates on products, services, opinions and events in real-time. For those who are unable to manage a newsletter, blogging is an excellent alternative to engaging readers.

Blog Options and Tools to Get Started:

Wordpress.org (a self hosted Wordpress blog) - Self-hosted blogs will require that you purchase a hosting account, install Wordpress and either configure and design the site yourself or hire a web designer who can customize on your behalf. This may not be the direction you want to go if you are a first time blogger with little resources.
Wordpress.com - You can set up a free account at Wordpress.com and choose from pre-designed themes. Unfortunately you will be limited when it comes to customization and personalization.
Blogger - Similiar to Wordpress.com, Blogger is a free online blog tool, but customization will be limited.
Typepad - TypePad is a content and blogging tool that will allow anyone to quickly and easily set up a blog. If you don't want the techy upkeep of a self-hosted blog, Typepad might be the right option for you.

Build Rapport through Relevant Content

Blogging about niche-specific topics is an excellent way to build rapport. Researching new trends and updates within your industry as well as community needs and market indicators is a way to build your reputation and keep your name top of mind. Create a blogging strategy based on current content that can be re-purposed and distributed through your social channels.

For example, a blogging strategy to increase personal brand visibility while building an audience might include:

A product (i.e., e-book) that you blog about and offer as a free download
Holding a contest, blogging about it and encouraging existing subscribers to help spread the word
Asking friends, family, past clients and colleagues to subscribe and provide constructive feedback

The goal is to grow an audience while retaining current subscribers as faithful followers and active participants. When readers find your content to be professionally written and highly informative, they are more receptive and trusting.

A blogging strategy to help build rapport while elevating your brand might include:

2 blog posts per week about the latest industry information (focus on solving a problem or challenge)
A series of “how-to” posts that provide strategic ways to grow their business career field
A tutorial on how to create an effective social media strategy to increase sales conversions

Combining Social Media and Blogging for Increased Expansion

Blogging combined with social media is perhaps the best way to elevate the exposure of your personal brand. Why? With billions of hits daily among Twitter, Facebook, YouTube and other platforms, the sky is the limit when it comes to reaching potential clients, networking and raising awareness around your personal brand.

Even if your aim is to target local consumers or businesses primarily for the sake of selling a product or service, your following could reach others far beyond where you reside. Most blogging platforms now allow bloggers to automatically promote their content to social media/social bookmarking sites with just a push of a button. Fans/followers who find the information helpful can share your content with others if you simply embed social media icons on your blog.

An effective strategy for maximizing your potential as a thought leader with blogging and social media combined might include:

Guest posting on blogs specific to your niche thereby tapping into a established community willing to share content to their social media sites
Posting each of your blogs to multiple social media marketing, bookmarking and community based websites
Frequenting niche-specific forums and submitting helpful information with links to your blog (when appropriate, not spammy)

Blogging with and in addition to social media is the ultimate way to promote a brand online and offline while establishing your role as thought leader. While websites are stationary and provide static information regarding your business, blogs are far more interactive, providing a richer understanding of your brand on an ongoing basis.

Do you feel social media marketing and blogging are both necessary tools when working to position your business as thought leader? I would love to hear your thoughts in the comments below!

Social Media and Beyond: Building Your Digital Footprint was written by Rebekah Radice and originally published on the Clean Slate Blog.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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6 Ways Pinterest Can Boost Your SEO

Sat, 16 Mar 2013 09:00:12 -0700

Social media has invaded our lives. In fact, it now consumes more minutes of our day than any other location on the web. As Americans, we so enjoy our social networking that we spent 121.1 billion minutes socializing in just one month as opposed to the 88 billion we spent the previous year.

Is it any wonder that a visually graphic and exceptionally appealing site like Pinterest has grabbed our attention?

While there has been a huge surge in usage by consumers, businesses and brands have yet to embrace and capitalize on the power behind Pinterest.

Why Pinterest?

In a word - it's simple. Members easily "pin" an image, video or article and share with followers as well as other social media sites.

It is a fabulous way to share ideas and common interests with friends, potential clients and team members. For example, if someone "pins" an article to their Facebook page, and several of their friends also "pin" or share that item, the sharing can continue indefinitely.

As you can imagine, Pinterest can also have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales. Make the most of Pinterest with these 6 quick and easy ways to boost your SEO!

1. Link Building

As Pinterest traffic continues to increase, so do the link building and SEO opportunities. As marketers, we all understand the importance of building backlinks to our website and content.

With Pinterest you can edit the the description and add a direct link to your blog article or website which then gives anyone interested a direct link to your website and a little SEO kick-in-the-pants!

2. Pin Your Own Content

There is no better way to ensure that Pinterest SEO works for you than to promote your own content. By pinning your proprietary content, you are creating a direct link back to the original source.

This means that you are not only building traffic back to your website, but creating a resource for anyone researching your topic. You are also using the power of Pinterest to spread your message.

Imagine the viral potential if even a few friends share and "pin" your material, then their friends share, and so on. More shares equals increased traffic to your website which improves your chances that potential clients will means more potential "pins" from others.

3. Use Keywords To Your Advantage

Make your content stand out in the search results by using effective keyword targeting. This will ensure that anyone searching for a specific topic is able to locate your content. The goal is to allow consumers within your niche to easily find and share your pins.

Using keywords will increase your standings within a specific search and just like other search engines, the higher up you appear, the more likely you are to be found.

4. Cross Promote Multiple Channels

Cross-pollination between social media websites is a great way to increase consumer loyalty. If you have a Facebook account, sync that with your Pinterest channel. This will allow anyone connected with you on Facebook to see your Pinterest pins within their newsfeed.

It also provides an additional level of visibility and leverages your already established presence on Facebook. You are also able to tweet each of your pins and drive traffic back to your Pinterest boards via Twitter.

5. Categorize Your Pins Correctly

Make Pinterest SEO work in your favor by using the categories feature to your advantage. Keep your boards neat and tidy with a specific niche or focus. As you create your boards, pay special attention to the titles of each board you create. Determine what potential consumers would be searching for when it comes to your content.

For example, if you are an Interior Decorator, would clients be more inclined to search for home décor or something more specific such as “2013 home décor trends?” Don’t be afraid to get creative and have a little fun with your board names either. People connect with people -- not robots.

6. Comment on Other People's Pins

Commenting on user pins is an underutilized tool within Pinterest. While it is common practice to interact on Facebook, it is still lacking on Pinterest. Commenting on pinned content related to your business can pique curiosity and raise personal brand awareness.

It can also lead to conversation which in turn can blossom into meaningful, beneficial relationships that result in increased shares and traffic. Begin by searching for users pinning similar content to yours and leave a comment, like their pin or repin to one of your own boards.

The law of reciprocity is not lost within a community like Pinterest. You must share others content in order for others to share yours.

Use Your Pinterest Account To Build A Following

By setting up a Pinterest account, you can take advantage of Pinterest SEO perks and begin to build a solid following. As your following grows and your reach expands, more and more users are likely to "pin" your content, sharing it with many others.

In turn, when someone gives you a comment or a like, be sure to return the favor. Not only is it polite, but it's also a great way to gain more exposure for your website, topic, business, product, article, or whatever it may be. Pinterest is a great way to help build traffic, links, and gain interest in your website.

Pinterest SEO perks also have the positive outcome of getting your content noticed in the search engines, giving your website a higher ranking. How will you boost your business SEO with Pinterest?

6 Ways Pinterest Can Boost Your SEO was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

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5 Ways to Create an Active and Engaged Social Media Community

Tue, 12 Feb 2013 17:50:43 -0800

Have you ever wondered what it takes to create a social media community that loves your content, is compelled to share it and keeps coming back for more?

While the answer may feel elusive, the truth behind it is surprisingly simple.

Creating an active social media community is far less about pushing out content, and more about the framework and substance surrounding your shared content.

What does that mean? Simply put, social media influence is created by your willingness to give. Give of your time, your knowledge and most of all - yourself.

Creating an active and engaged social media community requires commitment and a willingness to empower those that follow, friend and LIKE you through genuine and authentic communication Whether that is writing, video, text, photography or going old school by (gasp) picking up the phone -- social media influence is a stewardship that takes time, patience and perseverance.

Want to begin building a community of like-minded individuals that eagerly share your content? Read on!

1. Plan

Building your community takes planning. A pre-requisite to an effective plan is an efficient use of your time. To maximize your time spent on social media you must identify your target market, understand their needs and know how and when to meet them.

Is your product or service aimed at young adults or senior citizens? Will the target market be of the rural variety or urban? There are many questions that have to be answered as you work through the planning process.

Once you begin to build out your plan, make sure you choose a social platform that will allow you to target that market in the most efficient and effective way while freeing up your time to engage, interact and build meaningful relationships.

What to Track

Tracking key indicators and analytics will give you the guidance needed when

Keep track of what time during the day attracts the most attraction from potential consumers.
Pinpoint specific keywords that work in engaging consumers (hash tags for Twitter).
Learn to get rid of any spam accounts that are being followed by your accounts.
Analyze what competitors are doing on their social media accounts.
Learn to schedule tweets (pre-timed) in order to maintain consistency.
Keep track of messages sent to your account and leave none unanswered.

2. Make use of automated tools

One of the biggest benefits of social media is the availability of automated tools to master just about any task. Many social media management tools are free or available for a nominal cost. A few of my favorite tools that facilitate social media time management by automating postings to Twitter, Google+, Facebook and LinkedIn.

Buffer
DoShare
Postling
Sendible

My two favorite social media management tools are:

Hootsuite -

HootSuite is an excellent option whether you manage one social profile or multiple. It's an easy to use management tool that allows you to build your presence on multiple social profiles, schedule updates plus track and measure your results through their report dashboard.

Sprout Social -

I am an avid fan of Sprout Social. From the Smart Inbox to their detailed reporting and analytics, I have come to love the functionality of this social tool!

3. Research

Social media has varying platforms that offer a unique user experience. While some of your potential customers may choose to spend their time in the professional environment of LinkedIn, others may find the relaxed atmosphere of Facebook more to their liking.

This makes it critical that your business meet clients where they feel most comfortable.

Time is a finite resource. Ten minutes spent on a low-payoff activity equals ten minutes not spent on a task beneficial to your businesses bottom line. Keep this in mind as you build out your social media strategy, making sure to allocate certain time frames for specific activities such as responding to mentions or commenting on posts.

The biggest danger with social media is the user immersed in any specific activity to the extent that it dominates your life, leaving too little time for more important things.

4. Take Time to Explore

Social media is an ever-expanding space. Developers publish new tools, apps and other resources almost on a daily basis. Such tools allow the you to perform daily to-do's better and faster and also enable new possibilities.

Allocate some time to explore and experiment with such tools on a regular basis, taking time off from the daily grind. Consider this time an investment into a more efficient use of the moments in your day.

5. Call it a Day

Doing the same thing repeatedly soon leads to boredom and boredom leads to a lack of creativity. Avoid falling into this rut by getting up, walking away and shutting down the computer several times throughout the day.

It is a good social media time management practice to take a break from time to time and recharge ones batteries. The duration and periods of breaks depends on the individual and the nature of activities. Those are just a few of my strategies to create an active social media community. What are yours?

5 Ways to Create an Active and Engaged Social Media Community was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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2013 Inman 100 Most Influential Real Estate Leaders, Complete List

Sat, 19 Jan 2013 08:19:03 -0800

Inman 2013 Most Influential Real Estate Leaders

Congratulations to all of my friends and fellow Active Rain bloggers that made the list this year! It is an honor to be listed among so many superstars of the real estate industry!

Via ActiveRain Real Estate Network (ActiveRain Corp.):

2013 100 Most Influential Real Estate Leaders

See the Complete List

A big congratulations to all the people that made the recently announced 2013 Inman News 100 Most Influential Real Estate Leaders. If you take the time to browse the full list below, you will certainly see some names that you recognize. Many of these folks are current and former members of ActiveRain.

Each year, Inman News compiles a list of the 100 most influential people in real estate. 2013 is no exception. One of the newest additions to the list is ActiveRain Blogger, and Manager of Industry Engagement for Better Homes and Garden Real Estate, Rebekah Radice. It's great to see her on that list as I know she has certainly been influential to so many of us here on ActiveRain.

The list is broken down into six sections:

Brokerages, Franchisors, Brokerage Organizations

Government

Economists, Academics, and Consultants

Industry trade groups, MLSs

Media, Blogging, Social Media, Marketing

Mortgage, Title, Ancillary Services

Technology

The editors at Inman News always compile a list with some serious heavy hitters. These folks are in many ways leading the industry at every turn in each of their respective roles within the companies they run. Congratulations to everyone that was selected this year based on the criteria that Inman uses to compile the list. (you can see the criteria near the bottom of that link)

You can see the entire list on the Inman news site here. Or you can check below and quickly scan the list to see if any of the people that influenced you in the last year are on the list.

(Each link goes back to the profile of that influential leader)

Brokerages, Franchisors, Brokerage Organizations:

Stephen Baird

President and CEO

Baird & Warner Real Estate

http://www.inman.com/inman100/2013/stephen-baird

Lanny Baker

President and CEO

ZipRealty

http://www.inman.com/inman100/2013/lanny-baker

Matt Beall

Principal Broker

Hawaii Life Real Estate Brokers

http://www.inman.com/inman100/2013/matt-beall

Vanessa Bergmark

General Manager and Partner

Red Oak Realty

http://www.inman.com/inman100/2013/vanessa-bergmark

Justin Britt

Co-founder, Head Webhead

Hawaii Life Real Estate

http://www.inman.com/inman100/2013/justin-britt

Aleya Chattopadhyay

Chief Marketing Officer

HSF Affiliates LLC

http://www.inman.com/inman100/2013/aleya-chattopadhyay

Sherry Chris

President and CEO

Better Homes and Gardens Real Estate LLC

http://www.inman.com/inman100/2013/sherry-chris

Ryan Crecelius

Founder and broker-in-charge

DO GOOD Real Estate

http://www.inman.com/inman100/2013/ryan-crecelius

Rick Davidson

President and CEO

Century 21 Real Estate LLC

http://www.inman.com/inman100/2013/rick-davidson

Leighton Dees

Chairman and CEO

Better Homes and Gardens Real Estate Generations

http://www.inman.com/inman100/2013/leighton-dees

Steve DiUbaldo

President and Chief Executive Officer

Atlantic & Pacific Real Estate

http://www.inman.com/inman100/2013/steve-diubaldo

Dorothy "Dottie" Herman

President and CEO

Douglas Elliman Real Estate

http://www.inman.com/inman100/2013/dorothy-dottie-herman

Budge Huskey

CEO

Coldwell Banker Real Estate LLC

http://www.inman.com/inman100/2013/budge-huskey

Kuba Jewgieniew

Founder, CEO

Reaty One Group Inc.

http://www.inman.com/inman100/2013/kuba-jewgieniew

Gary Keller

Co-founder and chairman of the board

Keller Williams Realty

http://www.inman.com/inman100/2013/gary-keller

Glenn Kelman

CEO and President

Redfin

http://www.inman.com/inman100/2013/glenn-kelman

Earl Lee

CEO

HSF Affiliates LLC

http://www.inman.com/inman100/2013/earl-lee

Pamela Liebman

President and CEO

The Corcoran Group

http://www.inman.com/inman100/2013/pamela-liebman

Dave Liniger

Co-founder and chairman of the board

Re/Max LLC

http://www.inman.com/inman100/2013/dave-liniger

Tina Mak

Broker

Coldwell Banker Westburn Realty

http://www.inman.com/inman100/2013/tina-mak

Dominic Morrocco

Partner and co-founder

M Squared Real Estate

http://www.inman.com/inman100/2013/dominic-morrocco

Ronald J. Peltier

Chairman and CEO

HomeServices of America Inc.

http://www.inman.com/inman100/2013/ronald-j-peltier

Alexander "Alex" E. Perriello III

President and CEO

Realogy Franchise Group

http://www.inman.com/inman100/2013/alexander-alex-e-perriello-iii

Raj Qsar

Principal, Owner

Premier Orange County Real Estate

http://www.inman.com/inman100/2013/raj-qsar

Diane Ramirez

President

Halstead Property

http://www.inman.com/inman100/2013/diane-ramirez

Richard A. Smith

President and CEO

Realogy Corp.

http://www.inman.com/inman100/2013/richard-a-smith

Bev Thorne

Chief Marketing Officer

Century 21 Real Estate

http://www.inman.com/inman100/2013/bev-thorne

Krisstina Wise

Founder and CEO

The Goodlife Team

http://www.inman.com/inman100/2013/krisstina-wise

Charlie Young

CEO and President

ERA Franchise Systems LLC

http://www.inman.com/inman100/2013/charlie-young

Bruce Zipf

President and CEO

NRT LLC

http://www.inman.com/inman100/2013/bruce-zipf

Government

Richard Cordray
Director
Consumer Financial Protection Agency
http://www.inman.com/inman100/2013/richard-cordray

Carol J. Galante
Assistant Secretary for housing; Federal Housing Administration commissioner
US Department of Housing and Urban Development
http://www.inman.com/inman100/2013/carol-j-galante

Economists, Academics and Consultants

Brian Boero

Partner

1000watt Consulting

http://www.inman.com/inman100/2013/brian-boero

Matt Cohen

Chief Technologist

Clareity Consulting

http://www.inman.com/inman100/2013/matt-cohen

Doug Duncan

Vice President and Chief Economist

Fannie Mae

http://www.inman.com/inman100/2013/doug-duncan

Stan Humphries

Chief Economist

Zillow

http://www.inman.com/inman100/2013/stan-humphries

Brian N. Larson

President

Larson/Sobotka Business Advisors LLC

http://www.inman.com/inman100/2013/brian-n-larson

Katherine Pancak

Professor in Residence of Finance and Real Estate at the University of Connecticut at Stamford

University of Connecticut at Stamford

http://www.inman.com/inman100/2013/katherine-pancak

Marilyn Wilson

Partner

WAV Group

http://www.inman.com/inman100/2013/marilyn-wilson

Lawrence Yun

Senior Vice President of Research and Chief Economist

National Association of Realtors

http://www.inman.com/inman100/2013/lawrence-yun

Leonard Zumpano

Chairman of Real Estate Economics, Finance and Legal Services

Culverhouse College of Commerce, University of Alabama

http://www.inman.com/inman100/2013/leonard-zumpano

Industry Trade Groups, MLS's

Russ Bergeron
CEO
Midwest Real Estate Datea LLC
http://www.inman.com/inman100/2013/russ-bergeron

Art Carter
CEO
California Regional MLS Inc.
http://www.inman.com/inman100/2013/art-carter

David Charron
CEO and President
Metropolitan Regional Information Systems Inc
http://www.inman.com/inman100/2013/david-charron

Merri Jo Cowen
CEO
My Florida Regional MLS
http://www.inman.com/node/208441

Bob Hale
CEO
Houston Association of Realtors
http://www.inman.com/inman100/2013/bob-hale

David Stevens
President and CEO
Mortgage Bankers Association
http://www.inman.com/inman100/2013/david-stevens

Dale Stinton
CEO
National Association of Realtors
http://www.inman.com/inman100/2013/dale-stinton

Gary Thomas
2013 President
National Association Realtors
http://www.inman.com/inman100/2013/gary-thomas

Technology

Sue Adler
Founder, Partner
HearItDirect
http://www.inman.com/inman100/2013/sue-adler

Austin Allison
Co-founder and CEO
dotloop
http://www.inman.com/inman100/2013/austin-allison

Robert Bemis
Vice President of Partner Relations
Zillow Inc.
http://www.inman.com/inman100/2013/robert-bemis

Steven H. Berkowitz
CEO and Director
Move Inc.
http://www.inman.com/inman100/2013/steven-h-berkowitz

Eric Bryn
Vice President, Digital Innovation
Baird & Warner
http://www.inman.com/inman100/2013/eric-bryn

Sean Carpenter
Director of Training and Education
Coldwell Banker King Thompson
http://www.inman.com/inman100/2013/sean-carpenter

Susan Daimler
Co-founder, Partner
BuyFolio
http://www.inman.com/inman100/2013/susan-daimler

Pete Flint
Co-founder and CEO
Trulia
http://www.inman.com/inman100/2013/pete-flint

Ben Graboske
CEO
CoreLogic MarketlLinx
http://www.inman.com/inman100/2013/ben-graboske

Saul Klein
Senior Vice President
Point 2
http://www.inman.com/inman100/2013/saul-klein

Jeff Lobb
Vice President of Technology & Innovation
Exit Realty
http://www.inman.com/inman100/2013/jeff-lobb

Brock MacLean
Executive Vice President
Dominion Homes Media
http://www.inman.com/inman100/2013/brock-maclean

Ian Morris
President and CEO
Market Leader
http://www.inman.com/inman100/2013/ian-morris

Craig Newmark
Founder and customer service rep
Craigslist, Craigconnects
http://www.inman.com/inman100/2013/craig-newmark

Michael Ondrejko
Executive Vice President, Product & Brand Management
Listingbook LLC
http://www.inman.com/inman100/2013/michael-ondrejko

Spencer Rascoff
CEO
Zillow
http://www.inman.com/inman100/2013/spencer-rascoff

Eleonore Rojas
Principal Product Manager; Vice President, Partnerships and Product Integration
Move Inc.
http://www.inman.com/inman100/2013/eleonore-rojas

Errol Samuelson
President
Realtor.com
http://www.inman.com/inman100/2013/errol-samuelson

Glenn Shimkus
CEO
Cartavi
http://www.inman.com/inman100/2013/glenn-shimkus

Cary Sylvester
Executive Director of Technology
Keller Williams Realty International
http://www.inman.com/inman100/2013/cary-sylvester

Jay Thompson
Director of Industry Outreach & Social Media
Zillow Inc.
http://www.inman.com/inman100/2013/jay-thompson

Drew Uher
Co-founder and CEO
HomeLight
http://www.inman.com/inman100/2013/drew-uher

Andy Woolley
Vice President
Homes.com
http://www.inman.com/inman100/2013/andy-woolley

Media, Blogging, Social Media, Marketing

Lisa Archer
Realtor, co-founder, Geeky Girls
The Geeky Girls
http://www.inman.com/inman100/2013/lisa-archer

Audie Chamberlain
Head of social media
Move Inc.
http://www.inman.com/inman100/2013/audie-chamberlain

Janie Coffey
Director of Sales and Brand Experience
ONE Sotheby's International Realty
http://www.inman.com/inman100/2013/janie-coffey

Kim Colaprete
Founder and managing broker
Team Diva Real Estate Partners
http://www.inman.com/inman100/2013/kim-colaprete

Marc Davison
Partner
1000watt
http://www.inman.com/inman100/2013/marc-davison

Jim Duncan
Associate Broker
Nest Real Estate
http://www.inman.com/inman100/2013/jim-duncan

Greg Fischer
Broker/Owner
Fischer Real Estate Services
http://www.inman.com/inman100/2013/greg-fischer

Tom Flanagan
Director of Information Technology
Residential Properties Ltd.
http://www.inman.com/inman100/2013/tom-flanagan

Robert Hahn
Managing Partner
7DS Associates
http://www.inman.com/inman100/2013/robert-hahn

Nobu Hata
Director of Digital Engagement
National Association of Realtors
http://www.inman.com/inman100/2013/nobu-hata

Amir Korangy
Founder and Publisher
The Real Deal
http://www.inman.com/inman100/2013/amir-korangy

Jimmy Mackin
Co-founder
Curaytor
http://www.inman.com/inman100/2013/jimmy-mackin

Jack Miller
Senior Associate, Chief Technology Officer
The GoodLife Team
http://www.inman.com/inman100/2013/jack-miller

Kelly Mitchell
Founder, Producer
Agent Caffeine
http://www.inman.com/inman100/2013/kelly-mitchell

Chris Nichols
Managing Broker
Prudential Utah Elite Real Estate
http://www.inman.com/inman100/2013/chris-nichols

Rebekah Radice
Manager of Industry Engagement
Better Homes and Gardens Real Estate
http://www.inman.com/inman100/2013/rebekah-radice

Greg Robertson
Founder
Vendor Alley
http://www.inman.com/inman100/2013/greg-robertson

Lani Rosales
Chief Operating Officer, Editor in Chief
AGBeat
http://www.inman.com/inman100/2013/lani-rosales

Jillayne Schlicke
CEO
CE Forward Inc.
http://www.inman.com/inman100/2013/jillayne-schlicke

Matthew Shadbolt
Director of Interactive Products and Marketing
The Corcoran Group
http://www.inman.com/inman100/2013/matthew-shadbolt

Clara Shih
Co-founder and CEO
Hearsay Social
http://www.inman.com/inman100/2013/clara-shih

Richard Silver
Sales representative
Bosley Real Estate Ltd.
http://www.inman.com/inman100/2013/richard-silver

Jeff Turner
President
Zeek Interactive
http://www.inman.com/inman100/2013/jeff-turner

Kendyl Young
Realtor
Teles Properties
http://www.inman.com/inman100/2013/kendyl-young

Mortgage, Title, Ancillary Services

Stewart Morris Jr.
Vice Chairman
Stewart Information Services Corp.
http://www.inman.com/inman100/2013/stewart-morris-jr

Steve Ozonian
Chief Real Estate Officer
Carrington Holding Co.
http://www.inman.com/inman100/2013/steve-ozonian

Rick Sharga
Executive Vice President
Carrington Mortgage
http://www.inman.com/inman100/2013/rick-sharga

Patrick Stone
President and CEO
Williston Financial Group
http://www.inman.com/inman100/2013/patrick-stone

---

Keep Up In the Rain!

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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7 Easy Ways to Write Effective Social Media Posts

Fri, 18 Jan 2013 18:25:47 -0800

Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.

Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.

Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.

While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.

1. Social Media

Social media networks can be fantastic resources for relevant and up-to-date ideas. They give you the ability to research what is happening right now that may impact your community.

Take a look at hashtags trending on Twitter or the latest blog post from a well reputed industry site. Once you begin to research the social channels you already frequent, you will find a plethora of content right at your fingertips begging to be retweeted and shared.

The idea is not to copy and paste or mimic other authors' content, but to put your finger on the pulse of the trends and general concerns or needs of your audience..

Where to find shareable content:

Facebook groups
Facebook events
Local Facebook pages
LinkedIn groups
LinkedIn questions
Twitter hashtags
Twitter trending topics
Pinterest
Scoop.it
Stumbleupon
Digg
Reddit

2. Blogs

Blogs are equally fundamental sources of inspiration when it comes to writing social media marketing content. Look for bloggers that write about your particular field of interest and build a relationship by tweeting, sharing and commenting on their content.

Interacting with your peers will open up your mind to new ideas while connecting you to an extended network of content providers. You not only gain important alliances, but a wide variety of ideas, suggestions, and motivation that will help in the creation of captivating posts and status updates.

3. Humor, creative, and inspirational quotes

Want to connect with your fans and followers? Let them get to know the you that exists outside of the office. Inject some life into your posts by sharing what matters to you beyond your industry.

Visit humorous, inspirational and motivational websites and blogs to find fun and entertaining posts that speak to your personality and break the monotony of the same old business post.

Like coffee? Share a funny story or a cute picture that will connect with your community on a personal level. Adding humor, inspiration, and creativity to your social media content will give your audience a sneak peek into what makes you tick.

4. Books

I know books might be the last place you would think to look, but reading books, magazines, newspapers, journals and other hard copy material can offer a unique perspective.

This can be topics specific to your particular niche or a relatable success or motivational stories. Research your industry for top authors and find ways to repurpose that content in a shareable format. Just make certain that you always credit the author and link back to any original content.

5. Forums and groups

Joining forums, groups and industry discussions can give you a real-time exchange of ideas, strategies and solutions that answer your potential clients most pressing questions and concerns.

"Listen" as professionals discuss their own success stories and join in the conversation to talk about how you can meet the needs of your potential clients through your social channels. Sharing your own story, you will add value to the community and inspire others to do the same.

6. Role model/mentor

Social media marketing is a wide open landscape and one that can be overwhelming to navigate on your own. Reach out to those who have inspired your own social media efforts. Their guidance and willingness to share any tips, tricks or advice may be just what you need to write a captivating post worth a million "shares".

7. Re-purpose your content

Revisit content that you have created throughout the years. From brochures to blog posts, you are sure to find valuable information your community is craving.

Remember, just because it's not new to you, does not mean it's irrelevant to your audience. Take your content, re-frame it and republish it with a new spin, in a new format or simply update outdated content.

Ways to Repurpose Your Content:

Podcast
Webinar
Free Ebook
Free bonus material for your subscribers
Email mini courses
Training and coaching workbooks

While the Internet may seem to have an endless supply of inspiration, identifying your top resources can feel mind numbing. Once you have recreated a post or other marketing item, take that idea and repurpose it across any of your social networks from Facebook to Twitter, Google+, or LinkedIn!

Where do you find your top ideas for social media inspiration?

7 Easy Ways to Write Effective Social Media Posts was written by Rebekah Radice

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

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9 Google+ Pros and Cons for Business Marketing

Thu, 15 Nov 2012 08:09:07 -0800

While Google+ has seen much slower growth than other social networks, it still remains a viable business marketing tool for multiple reasons.

Many of those reasons are easy to miss and simply overlooked by most marketers, and up until recently, myself included.

I admit that I have been slow to embrace Google+. Whether it was the hype, the belief that it was the next "Facebook killer," or the fact that I was not eager to take on yet another social network, Google+ has not been easy to love.

Thank goodness for the support and encouragement (insert kick in the pants) from a great friend that truly believes in and promotes the use of Google+ for business on a daily basis. And she's not just blowing smoke.

If you have considered utilizing the power behind this social network, but wonder if Google Plus is worth your time, then listen up to why it might be the right moment to incorporate this sleeping social giant into your marketing repertoire.

Why Use Google+ in Your Business

If you are marketing your business online, you know how important social media can be to the growth of your business. You have undoubtedly heard how powerful Google's search engine is in positioning your business at the top of search engines.

Now consider a social network that combines the engagement and reach available to your business on Facebook with a social network created with search engine optimization in mind. Combine those ingredients and together you have a force to be reckoned with. You have Google+.

Yet Google+ is still regarded by many busineses as innefective. While there are pros and cons to using Google+ for business marketing purposes, there are numerous advantages to consider.

Pros of Using Google+ for your Business

In November of 2011, Google+ unveiled their business pages, making it easier for businesses and brands to market themselves on the newest social media property.
Creating a social media hub on Google+ boosts your search engine rankings in the Google search engine. Every time one of your potential customers hits that +1 button it helps boost your standing with Google.
Design circles that benefit your business.This is a unique feature that allows you to segment your audience, potentially sharing content with the people who are interested in that specific information.
The hangout feature on Google+ is a great way to interact with your clients. This feature can also be used to hold meetings with remote employees or promote a new product. Check out the cool way the L.A. Times is using Hangouts!
It is deeply integrated with Gmail, Google Drive and YouTube making it an easy tool to begin using if you are a heavy Google user.
Google+ is a great networking tool. While still in its infancy, Google+ is an excellent resource for B2B purposes to identify and connect with like-minded business professionals.

Now since I was honest in revealing how reluctant I have been to use Google+ within my business, I would be remiss if I didn't offer the downside to this social network.

Cons of Using Google+ for your Business

Google+ is nowhere near as big as Facebook or Twitter, which are the two largest social media sites. This does not mean that it is not a useful site, only that there are fewer people interacting there.
Your pages need to be managed through the Google+ interface. This can be a challenge as all other social media sites have been integrated into social media management systems such as Hootsuite or Tweetdeck. Each of those dashboards allow posts to be administered and distributed at the same time. Google+ is very limited in its integration into third party apps so your options will only be a handful of tools.
Google+ will take time to learn. That time could be used on other tasks.

While it is evident that Google+, like any other social network, will take additional energy to manage, I have found it to be well worth my time. I have seen an 8% increase in traffic to my website since I began using Google+ and a trickle (albeit a slow one) of interaction on my posts.

Overall, Google+ is definitely worth a look in my opinion, if only for the boost you get in your search rankings. Only time will tell how and if the site continues to grow, but for now it is quickly becoming a social network that I truly enjoy for networking and business visibility purposes.

Remember, every social network has its' pros and cons, the question to ask is whether the benefits of Google+ outweigh the negatives. Will you use Google+ to market your business?

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

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How to Use LinkedIn to Generate Real Estate Business

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How to Drive Massive Engagement on Your Facebook Business Page

Wed, 12 Sep 2012 09:26:57 -0700

Likes, comments and shares.

Three actions that all Facebook page owners crave.

To date, you’ve tweaked, modified and fine-tuned your page, but to no avail.

Comments remain non- existent and likes are few and far between. You need to connect the dots on the content that your fans crave and gain a better understanding into what drives them to take action.

The problem is that you’re weary, frustrated and ready to call it quits.

Don't Quit, Hit Reset

Before you throw in the towel and chuck all of the hard work you’ve put into your page, hit the reset button. There is always time to reinvent your strategy and start over.

But it doesn’t happen overnight. Breaking through the barriers that separate you from your fans will only happen once you have a grasp on a few key essentials.

The first step is to better understand what encompasses an appealing post.

Key Characteristics of Engaging Content:

Unique and "on-brand"
Short, sweet and to the point
Lively, upbeat and enjoyable
Entertaining and engaging
Informative and knowledgeable
Hyper local and educational

Next, you want to open the door to great conversation.

Key Characteristics of Great Conversation Starters:

Direct
Stimulating
Inclusive
Clear and Concise
Evokes emotion
Accommodates a multitude of answers

Get the Party Started

In order to pull your fans out of the shadows and into the party, you need to ask questions that encourage interaction.

Below are a few ideas to get the dialogue started:

Open ended questions
This or that questions
Yes or no
True or false
Fill in the blank
Questions that allow for a quick and easy answer

Skittles does a great job with that last point. You will often see a short question that allows for an easy response.

Additional examples of engaging conversation starters:

Summer or Fall?

My perfect romantic evening would include ____________

We love busy mornings! What's your most productive time of day?

And finally...

Know When to Post

Now that you recognize the fundamental components of an effective Facebook post, it is important that you study your results.

In order to ensure that you achieve your goals, you must consistently monitor the actions of your Facebook fans.

Through Facebook insights you can analyze:

The number of likes, comments and shares you receive on each post
The number of fans talking about your page which translates into your overall page engagement
The location and time zone of your fans
The demographics of your fans
What third party page or application is driving fans to your page

While tracking your results, make certain that you are meeting your specific goals. For example, if your goal was to build your subscriber list, track and measure whether your efforts are helping you achieve that goal.

The purpose is to define your goals and then break them down into trackable and measurable objectives.

If your goal is to send traffic to your website sales or landing page, take a look at your click through rate and determine how many of those clicks are actually converting.

Getting Started

If you're stumped on where to begin, consider visiting the Facebook pages of key competitors. Read through various posts to better understand their strategy and then analyze what is working and why. You will also want to create a Facebook marketing plan that helps you meet these main objectives:

Maximize your results by monitoring when your fans are online
Know where your fans hangout so you can promote and advertise your page
Create new and deepen past relationships that will become a marketing extension of your brand
Network with other industry professionals that will help spread the word about your page
Consistently post valuable content that brings your fans back day after day
Monitor and analyze your results to adjust efforts and encourage growth and continued success

Creating a successful Facebook fan page is work, but it should also be a lot of fun. What type of engaging content are you creating on your page? I'd love to hear your tips in the comments below!

How to Drive Massive Engagement on Your Facebook Business Page was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

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Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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How to Use Facebook Promoted Posts to Market Your Business Like a Pro

Fri, 07 Sep 2012 09:11:27 -0700

Does the term “Facebook advertising” make your head spin? If you've ever tried promoting your Facebook page, you know how immense the learning curve can be. Between CPC, CPM, PPC and CTR, wading through the verbiage can leave your mind reeling.

And the options only continue to grow creating an even larger chasm between small business and accesible self promotion. It is a large enough deterrent to keep the average marketer from taking advantage of a seemingly complex Facebook advertising campaign.

So how can you capitalize on the power of Facebook ads while maintaining your sanity?

Say hello to Facebook promoted posts.

The Scoop on a Facebook Promoted Post

Added to the list of Facebook advertising options in May, promoted posts are a straight-forward way for business page owners to build engagement and invigorate a potentially fatal fan base.

Promoted posts offer two basic opportunities: Gain the attention of fans that no longer see posts in their newsfeed and build a new fan base by reaching the friends of your fans. With Facebook promoted posts, a business page can now pay for the promotion of an individual post. This gives a page increased exposure by placing it in the news feed of more fans and friends of fans than typically reached.

A promoted post is also quantifiable. Similar to a Facebook ad, page admins are able to track the metrics of each promoted post. At the bottom of your post you will see how many people that specific post reached along with how many new likes to the post or page you received.

If you want to test out promoted posts, there are a several key things to remember.

Promoted posts are only available to pages with a minimum of 400 likes.
You are only able to run promotions on posts published after June 21, 2012.
You cannot choose the date and time your post runs. Once your promoted post is approved, it will run until your goal has been met.
Any type of content can be promoted including images, links, videos and status updates. A good rule of thumb is to promote a post that's visually appealing, offers exclusive or time restrictive content or promotes an upcoming event.
Once you’ve promoted a post you can always pause it, cancel it or adjust your budget. You will only be charged based on the results received at that point.

How to Use Facebook Promoted Posts

1. Choose the post you wish to promote and click on the promote button on the lower right side of the post to get started.

2. You now have two options: do you want to promote the ad to your fans only or to friends of fans as well? Depending on your product or service, spending money on friends of fans may not be wise.

3. Now set your budget based on how many people you want to reach.

4. Click save and your post is submitted for review to the Facebook ads team. Once it’s approved you will receive a confirmation email. You're now off to the races!

Monitor Your Progress

Savvy marketers monitor their progress and then adjust their strategy based on statistical data. A few best practices when using Facebook promoted posts:

Assign an ad name to each of your promoted posts making it much easier to track their effectiveness. By default, Facebook targets the United States plus many other countries. If reaching fans in say the Ukraine isn’t your target, go ahead and make the necessary adjustments so you don’t waste time or budget on an irrelevant audience.
Perform a split test to check the effectiveness of this new tool rather then just pushing ahead blindly. A simple way to conduct a split test is to send out a Sponsored Page Post Ad and a Promoted Post to page fans only. Monitor your progress and determine which method garners the best results.
Determine what type of post you want to promote. It might be a sweepstakes or a new product rollout. Whatever the case, choose wisely. Your goal is increased engagement so make the post fun, appealing and easy to respond to. You will receive a lot more feedback when you choose a topic your fans are passionate about and one that doesn’t require much thought to take action.
Be careful not to get too “click happy” with promoted posts. There is an option to always promote my most recent post. Facebook marketers who choose this option can blow a media budget quickly. You might be better off to specifically select the posts you want to push into the news feed.

The Pros and Cons of Promoted Posts

If you typically receive 30-40% reach on your posts, promoted posts may not be for you. Those statistics prove that you are already doing an excellent job engaging your community. Spending additional advertising dollars is not necessary as your base is already actively seeking out your page.

If your reach is under 10% then promoted posts are worth considering and may help you re-engage and reconnect with fans that haven’t seen your posts in a while. One excellent advantage of the promoted post? Unlike regular Facebook ads and sponsored stories seen on the right sidebar, promoted posts can reach mobile users. That feature alone makes them an intriguing option for many marketers.

Will you consider Facebook promoted posts? I'd love to hear your future marketing plans in the comments below!

How to Use Facebook Promoted Posts to Market Your Business Like a Pro was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

Get the Itemized List of Posts!

Social Media Overload: Why You're at Risk and How to Fix It

Tue, 21 Aug 2012 09:15:49 -0700

I typically write about social media productivity tools and strategies, that when implemented, can provide clarity and purpose within your overall social media plan.

I am taking leave of that today to focus on a topic that is crucial to anyone’s success, whether you are a large or small company, who is looking to earn a voice within the crowded social media space.

Today I want to focus on you. The ‘you’ that has hopes, dreams, and passions that lies well beyond social media. They are the passions that drive you, inspire you and propel you towards excellence each and every day.

They are the substance by which your business was built and the glue that keeps your well-oiled machine moving forward.

Getting Social or Losing Steam

While it is no secret that social media can be an enormous boon to your business, it can also be a massive time waster. This new must have toy for business professionals can and will slowly eat into your time, invade your life and eventually steal your passion if you allow it.

As a business owner, social networking is your online connection to customers and potential clients. It is an opportunity to turn your fans, followers, readers and subscribers into raving fans and ultimately, marketing evangelists.

However, social media marketing while seemingly free does take a toll if not managed. This makes it critical to get organized. Organization will save you time, frustration and the overwhelming feeling that you must spend every waking moment commenting, liking, tweeting, blogging and friending. The other thing organization does is keep you from spending too much time talking or selling and not enough time living. Remember, social media cannot wave a magic wand and miraculously cure your marketing woes. It takes time, practice and a consistent commitment to your end goal.

Are You Growing Your Business or Your Life

While you have the opportunity to grow your business in new and exhilarating ways, social media will backfire if you do not stay firmly entrenched in what makes you tick; that essence that proves you are beautiful and distinct.

Each of us possess our own unique abilities and with that, our own interests and passions that define who we are at the very core. Are you spending enough time on what matters to you? Are you feeding your passion?

Making space for the important stuff, those things that you have slowly pushed out of your life, is tougher to do every day as we are bombarded by the ‘noise’ of social media and other time-sucking activities.

The bottom line for me, and what I hope resonates with you as well, is that we either choose to make the time for what matters most, drives us forward and feeds our passion or eventually the time will be filled with worthless mind-numbing details.

Which details do you choose to spend your time focused on? I’d love to hear from you below!

Social Media Overload: Why You'e at Risk and How to Fix It was written by Rebekah Radice

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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7 Ways to Use Pinterest to Build Your Business

Mon, 06 Aug 2012 07:37:05 -0700

Pinterest is now the fastest growing social network, increasing its reach an unprecedented +4377% between May 2011 and May 2012. While still in its infancy, with an estimated 20 million users, this social behemoth can no longer be ignored.

However, even with its seemingly simple way to share and bookmark web content, the potential of Pinterest is still widely misunderstood by business owners.

If you are eager to reign in the power of Pinterest, but unsure where to begin, the 7 tips below will allow you to jump start your Pinterest presence!

7 Ways to Build Your Business with Pinterest

1. Share Your Content

Whether it is your latest blog post, video or e-book, pinning your content will establish you as the expert in your field and catch the attention of consumers interested in your service or product.

When you pin an article from your website you create a link back to that article. You are not only building traffic back to your website, but creating a resource for anyone researching your topic.

When you initially set up your Pinterest boards, group your pins based on topic. This will make it easy for anyone searching that particular keyword to find your content.

2. Create Fun and Unique Boards

Create boards that are not only specific to your niche, but also fun, engaging and unique to your business. If you are a local business, design a board that shares your favorite restaurants, vendors and places to visit.

If you are a national brand, share Infographics based on recent market statistics, photos that include a quote taken from your most recent blog post or an image containing a key takeaway from your latest webinar.

3. Use the Pin-It Button

Use the Pinterest pin-it button to quickly pin your latest blog, video or product update. With each "pin,' you create a direct link to your content.

It also allows for an easy way to curate content that can be quickly shared by your followers. When you pin your own content, do not forget to click "edit" once you've pinned the item and add to your description the direct link to your article, video or photo. If you are pinning material that is not your own, make sure to credit the original source in your description.

4. Add the Pinterest Button to Your Website

Pinterest offers two tools that make it easy for readers to share your content and connect with you on Pinterest.

The " Pin It " and "Follow Me on Pinterest" buttons can be added to both your website and blog.

To add directly from Pinterest, go to the Goodies section and install the "Follow Button" and "Pin It Button" on your website. The code will automatically populate making it easy to copy and paste in to your site.

5. Give a Sneak Peek into Your Company

Give a behind-the-scenes look in to your business that includes:

Event or conference photos
A historical timeline that documents important dates within your business
Photos of the people that support your business
Blogs, photos, tips and other items that are favorites of your staff

The ideas are limitless when you consider what you can share. The goal is simple: give your Pinterest followers a unique look in to what makes your business tick.

6. Promote Upcoming Products

If you are looking to drive additional traffic to your website or blog, adding pins related to upcoming products can create excitement and boost awareness. Share links to your promo video or article announcing the roll-out.

7. Add Pinterest to Your Facebook Page

Adding Pinterest to your Facebook page is a great way to cross promote your social media channels. It is easy to integrate and will display within Facebook just as it would be seen in Pinterest. The easiest and cleanest application I have found is Woobox.

This is a FREE third party application that allows you to display all of your boards and pins. Here is a direct link to add the app to your page.

How To Set Up Your Pinterest Tab

Install the Pinterest Tab App to your Facebook Page by clicking the Install link: http://woobox.com/pinterest/install
Input your Pinterest username, which is the last part of your profile URL; http://pinterest.com/username/
To display the pins from an individual board, just select the second option “Show Pins from Selected Board,” and input the board’s URL;http://pinterest.com/username/board-name/
Click Save Settings and you’re all done! Enjoy the app!

Pinterest is an excellent resource and an additional way to drive traffic to your website or blog. I would love to hear how you are using it to market your business. Comment below!

7 Ways to Use Pinterest to Build Your Business was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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How to Set Up a Winning Facebook Business Page

Fri, 15 Jun 2012 08:17:06 -0700

Facebook can be an extremely effective marketing tool; connecting businesses with online consumers in search of their very product or service. Brands, whether large or small, with a consistent Facebook marketing strategy have the ability to build a viable community in an entertaining environment.

However, simply showing up is not enough. As the social sphere evolves, so do the needs of the consumer. Meeting those needs by providing valuable content in an easy to digest format allows potential clients to get to know your brand on a far more intimate level.

So why then do so many businesses fail at Facebook marketing before they even begin? A lack of planning, goal setting and visibility.

Whether you are considering Facebook marketing or are simply frustrated with your current lack of results, spend time optimizing and properly setting up your page.

Set Up and Optimize Your Facebook Page

If you do not currently have a personal Facebook profile, you must first sign up for a free account. Since your business page is tied and managed via your personal account, you cannot proceed without first completing this step.

If you already have a Facebook profile, proceed to step number two.

1. Log in to your personal Facebook profile, open a new tab and then begin the process of creating your new Facebook business page.

2. The type of business you choose will depend on whether you work locally or nationally, are a brand, product or public figure. Read through each option and consider which suits you best before moving forward.

3. Choose the category that best describes your business from the category drop down.

4. The “business or place” box is where you will enter the name of your page. Choose this based on how you have branded yourself up until this point.

TIP: Think through whether you have branded your name e.g. “Ann Smith” or your office e.g. “ABC Marketing Company.” It is important to stay consistent in your branding.

Once you determine the name of your page, you will then enter business contact information, click ‘I agree” and then “Get Started.”Your page is now complete! Now it is time to customize your page.

5. Choose your profile picture. This is the image that will fall below your cover image. You can choose to either upload from your computer or import from a website.

6. Complete the 'About' section. It is important to make it as easy as possible for potential fans to quickly identify and understand what your page is all about. Add your “bio” in this section as well as all contact information, i.e. Website, Twitter, LinkedIn and any other link.

TIP: Use Keywords in the “About” Section: Your keyword-loaded about section will help brand your business as well as allow potential fans to find you. Create a captivating 'about' including a tagline that will make people think of your business every time they hear it.

7. Upload your cover photo - With the introduction of Timeline came the new cover photo. Think of your cover photo like you would a movie trailer. A movie trailer has a short amount of time to thrill, inspire and drive consumers to action.

Likewise, your cover photo is a quick snapshot of your business and an immediate way to capture the attention of anyone visiting your page. Use it to express the value of your business, but pay close attention to Facebook's strict photo cover guidelines.

Take a look at a few creative examples of how companies are using their cover photo:

Dunkin' Donuts updates their cover photo each week to promote their "Fan of the Week"

Coca-Cola as a brand truly understands their fans and commits the page to telling their story

The magic of Disney is transferred from our childhood memories to their Facebook page on a daily basis

8. Your last step is to choose your Facebook vanity url. This is a branding and SEO opportunity that you do not want to pass up. If you are not prepared to choose a url at this time, simply click skip and come back to www.facebook.com/username when you are ready. A vanity url is important for several reasons:

You make your page easy to find by allowing users to type in the exact name of your page e.g. http://facebook.com/company-name
You now have a direct link to use in all other marketing efforts
An optimized url boosts your page SEO

TIP: An optimized url brands you or business by use of keywords or terms. Just as your page name should reflect your current branding, so should your page url. You also want to keep this consistent with your page name. If you decided on the page name “Ann Smith,” then choosing http://facebook.com/AnnSmith will resonate best with past and current clients. Likewise, if you are branding your company, then consider sticking with that name. You also want to keep in mind the standard for SEO title tags when naming your page. Limit your title (name of page) to 70 characters or less if possible.

Congratulations! You are now a Facebook page administrator and able to begin networking and connecting!

How to Set Up a Winning Facebook Business Page was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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Steps to Building a Superstar Business Blog

Sat, 09 Jun 2012 06:51:24 -0700

Building your business through blogging is an exciting adventure. It brings with it the freedom to manage your message and offers the visibility many businesses fail to find with any other marketing medium.

The design, content creation and promotion that transpires in order to produce and maintain a superstar blog is exhilarating. The benefits are improved brand awareness, increased reach and significant financial returns. But at the end of the day, no blog becomes a superstar overnight.

Building a successful blog requires vision, an unfailing commitment to purpose and a willingness to go that extra mile. It can be easy to lose focus and find yourself sidetracked in the beginning. This makes it imperative that you understand a few key elements that make up a successful and eventually profitable blog.

Know Your Audience

When I first started blogging, I struggled to find my purpose. I was a random blogger without consistency. I also lacked content that served any one niche in particular. I was spinning on the Ferris Wheel of trepidation and fear. I worried that if I took a stand, I would somehow miss the massive target audience I was seeking.

My mistake was simple and one that many early bloggers make. I did not identify who I was truly looking to reach. I had forgotten the importance of having an intimate understanding of my audience, an awareness of what motivates them and a deep desire to satisfy their needs.

Ask yourself these questions to define your target audience:

Who does your product or service serve?
What is their age, location, income level and marital status?
Why would they buy your product or service?
Where is your audience spending their time online?

Superstars Commit to Purpose

Finding the meaning behind what you write may not be something you immediately identify with. This is why it is important to stick with topics you are familiar with.

Take your knowledge, your years of expertise and your passion for your message and put your heart and soul in to each article. If you are longing for a purpose behind your blog, answer a few important questions.

What drives and excites you?
Where do you see yourself in 5 years?
Is your brand unique?
Is your message clear and powerful?
Do you have a system in place to effectively stay in front of prospects and past clients?

A couple of these are soul searching, gut wrenching "why the heck do I get out of bed" questions. Take your time and answer them. Ignoring your answers is a mistake and a regret you will have down the road.

Superstars Are Passionate

Are you passionate about your topics? If you only blog for the search engines, you will quickly lose your enthusiasm for the subject matter. Blogging consistently requires you to be on fire for your topic. Consistency will build authority and credibility, but it will take time.

Writing about your topics should come as natural as breathing. If your content feels forced, your readers will sense that. I encourage you to perform a small test.

Write down the first 10 topics that come to your mind. Then ask yourself if these topics excite you and whether or not they are something that you could write about daily.

If your answer is yes and they are not a part of your blog now, then you need to consider making a change. If not, begin to eliminate the ones you dislike and focus on the top 3 - 5 that knock your socks off.

Superstars Create a Conversation

Do you work daily to engage your readers, draw on their emotions, and ask them to discuss, debate and contact you? Are you asking open ended questions or using free offers or advice to draw them in? Have you defined a call to action and do you ask them to take action on a consistent basis?

If you do not create a conversation then you will never gain an audience that feels a part of your community. Make it feel like home to them. A community where they belong and enjoy spending their time. You also want to create a feeling of loss if they miss an article.

Take a look at your current content and determine how you can drive readers to your blog and engage them consistently. e.g. blogging about hot topics, local information, answering frequently asked questions. Be specific and then take action by adding this to your blog.

Superstars Relate to Their Audience

By continuously offering value to your readers, you create a rhythm and a reason behind your blog. As your readers begin to comment, listen intently to their feedback. What worries or concerns them and where can you meet that need? Craft your content around their most pressing wants and desires.

Remember: your articles should be a refuge, an answer to their problems and a reassuring voice throughout their purchase decision. Give them the information they are searching for in an easy to digest format and they will be forever grateful.

You can turn your blog into the superstar catalyst that drives you toward your goals.

Identify your purpose and then write with conviction. Open up your creative flood gates and allow your audience to connect and grow your brand and your bottom line.

Steps to Building a Superstar Business Blog was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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Build, Engage and Explode Your Facebook Fan Page Results

Mon, 14 May 2012 06:45:36 -0700

With over 845 million users, Facebook is now used by over 50% of the North American population and accounts for 1 out of every 5 page-views on the Internet. With statistics like that, it is easy to see why Facebook is every marketers dream.

The challenge is how to cut through the chatter and become a sought after resource to both your industry and target market. Facebook fan page success can be elusive.

So how do you grab the attention of your audience and compel them to make your page a daily destination? With the three C's - Commitment, Consistency and Content.

7 Steps to Facebook Success

1. Get the Party Started

I have always been a firm believer in "givers gain;" the belief that helping others comes back to the giver ten-fold. In the world of marketing, this means giving an enormous amount of value before you throw out the sales pitch. Try a few of these ideas to engage Facebook fans, boost awareness and create a conversation:

Blogs/Articles You Have Written (you probably have hundreds to rotate through)
News resources (local and national newspapers with tips, tools and how-to’s)
Announce a sales event or promotion
Give away a FREE e-Book or other item of value
Offer how-to advice that save your customers time and money
Promote local events
Spotlight a local vendor and offer a coupon that they must opt in for on your website
Create Top 10 Lists and break them out into daily posts
Pick an obvious local location to film a video from and invite fans to find you. The first person to comment with your correct location wins a prize.

2. Create Your Content Strategy

Just like your blog, your Facebook fan page will quickly become obsolete if it fails to constantly offer fresh content. I suggest posting at least once per day and monitoring the feedback. Do posts containing images, videos or links receive the most interaction?

It is important to understand what the needs of your fans are and look to meet those demands on a consistent basis. You will also want to pay close attention to your Facebook insights to determine what time of day your fans are spending the majority of their time online.

According to a study by Buddy Media, there are not only optimal days, but specific times of day when your post is most likely to be seen. They also concluded that 60% of small businesses were posting during normal business hours. However, posts scheduled outside of those hours received a 20% higher engagement rate. The bottom line: try posting before 8am and after 5pm.

3. Design a Custom Page

Even though Timeline has affected an administrator's ability to direct fans to a specific page, you can still create a custom marketing tab within your Facebook Page. This page will be given its own unique URL which you can use in your print or online marketing.

The goal is to dangle a carrot such as a special freebie fans can only gain access to on your Facebook page. This is one area where you will want to get your creative juices flowing. Determine what “item of value” will draw fans in and give them a strong enough reason to click 'LIKE.'

4. Add the LIKE Button & Box to Your Website

Allow blog followers and website visitors to find your page by adding the Like button or box to your site. Begin by creating your Like Box and then adding it to any site where you look to promote your page.

5. Find Fans

Generating business is what your page is all about and sending a mass invite to friends is not only spammy, but a waste of time in my opinion.

Why market to a group of people uninterested in your product or service that will never bring any real value to your page? This is not a numbers game. It is about building a community that appreciates what you have to offer.

Here are a few creative ways to find fans:

Visit Facebook pages where your target market hangs out. Spend time commenting and interacting within that community and bring awareness to your page. Again, this is not about being spammy and selling your product or service. It is about offering valuable feedback and building a solid reputation for both you and your brand.
Add your Facebook page to all of your direct marketing along with an incentive to LIKE your page
Add social icons with links to each of your social channels to your email signature
Create Facebook Ads – Ads allow you to get extremely targeted and even hyper local dependent on who you are interested in getting in front of. For a very small budget, you can use ads to get your message in front of the exact person you want fanning your page. Start creating your Facebook ad and have it up and running in no time.
Host an Event online or offline and drive fans back to your Facebook fan page. Once you have hosted the event, make sure there are pictures that can be uploaded and tagged. Encourage your fans to tag themselves in the photos.
Invite fans to join through an SMS Text Message. Your fans will simply send a text message to 32665 (FBOOK) with the words “fan yourusername” in the message. Your page will need a unique username before you can use this feature. You must have 25 fans before you are able to choose a username.

6. Send a Thank You Message

A "Thank You" message might be the most unappreciated, but powerful business tool ever created.

Just as we send a quick handwritten note to thank someone for their kindness, doing the same on Facebook extends that level of gratitude. Your message should be short and sweet with two purposes in mind:

Thank your new fan for LIKING your page
Point out a specific item of value that they can take advantage of from your page

7. Remember the Purpose of Your Page

Never lose sight of why you created your page. The purpose of your page is to:

Create a bond between you, your brand and your fan
Monetize your website
Strategically market to your nice in the exact location they spend the majority of their time

Create your content strategy and then stick to it without fail. Is your message falling on deaf ears? Re-work your strategy, but do not give up on consistently staying in front of your audience. The more engaged your page, the more you will be seen by your fans in the Facebook news feed.

What Facebook strategies are working for you? I would love to hear them in the comments below!

Build, Engage and Explode Your Facebook Fan Page Results was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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Top Tips You Might Have Missed This Week

Sun, 13 May 2012 07:35:38 -0700

Thank you to Kathy for the mention this week and for the time and effort she puts into this curration of great blog content every single week. It's a terrific resource so make sure you hop over to her blog and click subscribe!

Via Kathy Streib-Home Stager-Palm Bch County South Florida - 561-914-6224 (Room Service Home Staging):

I've Always Said I Learn Something New at ActiveRain Every Day and It's Time I Showed You. May 6 -- May 12, 2012

May 6: Peter Buchsbaum- The Week Ahead... What PPI, Consumer Sentiment, and Wholesale Trade Mean to You!
For those of you who missed that Economics class or can’t remember any of it, check out Peter’s post.

May 7: Mike Cooper- Another Great Source of Blog Illustrations.
Thanks to Lenn Harley we all know by now (or at least should know) that copyright should be a consideration when using clip art and photos, etc. Mike offers some additional resources for us.

May 8: Rebekah Radice Powerful Ways to Boost Facebook Fanpage Engagement.
We’ve all been told that social media means social. It’s so important if we are going to spend time on Facebook, Twitter, or whatever that we do it right! Read Rebekah’s great advice.

May 9: Borino- Get the Hell Out of My Race”
1967 seems like such a long time ago, and yet it wasn’t. I’d just graduated from High School (there... go grab your calculators and figure out my age) and getting ready for college. Thanks to those who pioneered our way.

May 10: Gayle Rich-Boxman A Tale of Love and Loss at a Lake.
I learned that using some beautiful photos coupled with heartfelt words can make for a perfectly written post and tribute to a family member.

May 11: Bill Fields Are You Going to Make a Difference Today
How many times have shrugged your shoulders and didn’t do something because you thought “what good would it do.” Read Bill’s posts.

May 12: Joni Staples Love a Mother Today.. It Doesn’t Have to be Yours.
There are many out there who are without their mothers and mothers without their children. Please thank any mothers that you know and even those who have a mothering nature.

Check out my about.me profile!

Room Service! Home Staging
Palm Beach County Home Stager

561-914-6224   Kathy@MrsHomeStaging.com
www.MrsHomeStaging.com

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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How to Use LinkedIn to Generate Real Estate Business

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Powerful Ways to Boost Facebook Fan Page Engagement

Mon, 07 May 2012 05:48:50 -0700

Drive growth, build momentum and increase Facebook fan page engagement with a few simple strategies.

Keeping your fans alert, involved and eager to contribute is imperative to your page showing up in their newsfeed.

These tips will help you stay in front of your fans and take them from fan to paying clients!

Use Images

Images are a powerful way to quickly earn reaction from your fans. They have the ability to excite, inspire, and delight. Images can generate an instantaneous and strong emotional response.

With the rollout of Timeline, images are more influential then ever. In a recent survey by Wildfire, it was found that posts with graphics garner a much greater response than those without. In fact, Wildfire stated that “Photos are the best at generating comments, outperforming the next best post type by 8.3%.”

This does not mean you need to include a graphic with every one of your posts, but it does offer important insight into capturing the attention of your fans. Your images can stand alone with nothing more then one or two words needed.

The Ellen DeGeneres Show employs this tactic with exceptional results on a consistent basis:

Another strategy is one that I use quite often when posting a blog or web article. Include your eye-popping image along with the link or URL at the end of your Facebook post.

Your image will immediately draw them in and hopefully entice them to click through to your article.

Use a Clear Call to Action

A strong call to action includes a simple request leaving no doubt in your fans mind what you would like them to do. Never leave fan reaction to chance. Give them a compelling reason to take action via consistent, relevant and beneficial content.

A few ways you can encourage a specific reaction is through open-ended questions. For example:

Fill in the blank: Have you ever _____?
We __________. What do you think?
What is your favorite __________?
What if you could _________?
Finish this sentence: ________
We love _________. What’s your favorite?

Another simple way to direct your fans is by spelling out the specific action you would like them to take. Do not assume that your fans know what you would like them to do. Tell them!

LIKE this post if…
Click LIKE if you agree, if you love, if you could…
SHARE if you love this as much as we do or if you’ve found this valuable
Tag yourself in this photo if you agree…

Use a Status Update

There is no denying that a simple status update still packs a punch whether you are a big brand or mom and pop shop. The status update is an easy way to relate to your fans in a fun and entertaining way without the complication of images, links or video.

One big brand that uses this strategy almost exclusively is Skittles. Their fans have come to know and appreciate the short, witty and entertaining way the brand endears themselves to their fans on a daily basis.

Use Video

While images are powerful, video can be just as effective. However, people are moving quickly when they are on Facebook so keep your videos short, informative and entertaining.

You want your fans to walk away feeling uplifted, encouraged or as if they have gained wisdom and knowledge from your video.

Set yourself apart by offering an enormous amount of value and watch your message spread like wildfire! What tips can you add to this list?

Powerful Ways to Boost Facebook Fan Page Engagement was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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How to Build and Engage a Loyal Blog Community

Mon, 30 Apr 2012 05:49:55 -0700

Building a loyal blog community takes time, energy and focus. Establishing relationships that transition casual readers into loyal blog fans will not happen overnight.

While maintaining a consistent flow of engaging content is vital, there are other key aspects that build credibility, trust and loyalty between you and your readers.

Newbie bloggers can find it frustrating to pour both heart and soul into a post only to receive zero feedback. But don’t be discouraged. There are sure-fire ways to take your blog from top-secret to daily destination.

1. Post Consistently

Posting consistently lends credibility to your blog. However, finding inspiration on a daily basis can be a challenge. In order to stick with your posting schedule, take the time to put a system in a place.

Create a monthly schedule or blog calendar and decide how many posts per week you can commit to.
Pick the day(s) and time you will post so your readers become accustom to looking for you.
Use a content or editorial calendar to plan your strategy in advance. Choose your topics based on the needs of your audience and be willing to adjust if needed. There are multiple ways to create your calendar including Excel, Google Docs or Google Calendar.

2. Be an Active Part of Your Community

Many elements affect how your readers view and interact with your blog. If you have a habit of posting and disappearing, your readers will take notice. Become an active part of your blog community and respond promptly to any and all comments.

Treat your readers with the same respect you would any client. They are the lifeblood of your online world. A loyal community will evolve if you consistently interact, engage and reply in a timely manner and with an authentic voice.

3. Be a Valuable Resource

Answer questions, provide tips and offer items of value that are relevant to your readership. Listen to your readers and find ways to solve their problems. Doing this will establish you as the go-to authority within your field or market.

Remember, this is a commitment to your community. Giving freely of your insight, wisdom and knowledge will allow readers to see that you are building a relationship and not simply chasing a paycheck.

4. Content Counts

There is no getting around it: You can't just throw a post up on your blog and expect it to resonate with your readers. You need quality, targeted content. Without it, even the best of techniques will fail to result in new subscribers.

If you have an existing blog, your answer to what content is relevant to your readers can be found in your analytics. Scroll through your posts and see which topics generated the most comments. Are these topics in line with what you want to promote or are they tangents to your main direction that you can develop further?

Ask questions, listen to the answers and study your analytics. It is very easy to see through analytics where your readers came from, what keywords they used to end up on your page and how long they are staying on your site. This is precisely why it is vital to speak directly to the needs of your readers and adjust that message to encourage readership growth.

5. Let Your Passion Shine Through

If you love what you do then it should reflect in everything you say and write. Be excited about what you have to offer and why your product or service will not only meet, but exceed their expectations.

Consumer’s sense desperation so make sure to keep your posts upbeat, positive and informative without getting bogged down by dreary details. This is a business, your business and not some idle chatter with friends. Take ownership of the information you post and the resources you provide.

6. Stop Sitting on the Sidelines

The single most effective way to build loyalty and trust is through conversation. A blog allows readers to get to know you on a very intimate level. If you let comments sit without responding or even acknowledging them, you are giving away a valuable opportunity. You not only have the chance to answer their question in a public forum, but you allow your readers to see that you care about their needs and are there to assist when they are ready.

Building trust with your blog readers takes courage, confidence in your product or service and a willingness to "go deep" with the very people that can and will elevate your blog to new heights. How are you creating a loyal blog community?

How to B uild and Engage a Loyal Blog Community was written by Rebekah Radice

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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7 Steps to Writing a Killer Blog Post

Mon, 16 Apr 2012 10:58:56 -0700

Writing great blog content on a consistent basis can be difficult. Whether you are fighting writers block or want to improve your content; writing a blog post brimming with creativity does not always come easy.

Writing a great blog post involves an understanding of your audience and a commitment to their needs.

Writing high quality content that keeps your readers engaged and hungry for more is a skill any blogger can master.

Finding your rhythm, tone and voice simply takes time and practice.

How to Write a Killer Blog Post

1. Do Your Homework

Logic says don't start hiking a 14,000 foot mountain without a little preparation. Likewise, writing a blog post without investigating your topic is a recipe for disaster.

Google It! – Google has loads of tools for bloggers from your basic Google search to the Google Keyword Toolbox – a treasure trove of gadgets that will speak to your blogger soul!
Research keywords – Keyword research is incredibly important to the search engine optimization of your site. With keyword research you determine what your clients are searching for and what terms will receive the most Google juice. There are many options for keyword research, the most popular being Google’s Keyword Tool.
Link It - Substantiate your findings with links to credible articles.

2. Know Your Niche

Provide well thought out, fact supported tips and advice for your readers. Before you begin to craft content for your blog, it is best to:

Determine the "WHY" behind your blog
Understand the needs of your target audience and how you will provide a benefit or solution
Identify their motivation and what persuades them to take action

Your next step is to ask yourself:

Have I figured out what my niche is and whether there’s a market for it?
Can I make money with this niche?
Can I provide quality content on a continual basis?
Have I researched my competition? What are they doing well and what can I do better?

3. Compel and Connect

A great blog post excites the audience, arouses curiosity and creates a compelling reason to come back for more. Connect with your community by drawing them into the conversation.

Encourage readers to contribute and allow them to connect with you across multiple social channels. Make it easy for readers to get involved, be heard and share their knowledge with other blog readers.

4. Update Your Blog

Writing a great blog post includes tuning up your blog. Make it a part of your routine to regularly check for updates to your blog platform. Neglecting this simple step could slow down your blog or worse, leave you vulnerable to security issues.

Also make sure that your plugins are updated and that your categories are customized and easy for your readers to navigate.

5. Take a Stand

There’s nothing worse than reading a blog with a “middle of the road” stance. Get passionate about your topic and be willing to take the opposing side.

Are you writing about a hot topic but fear you’ll be crucified due to your position? Well get over it! Readers gravitate towards blogs that have a voice and a tone. How can your blog have either one if you never spell out who you are and what you believe in?

6. Be Authentic

If you are open and honest with your readers, it is very easy to take a stand about what you believe. Authenticity goes a long way to building loyalty.

If your readers do not feel a connection to you, then quite simply, they are not going to buy what you are selling. Be bold, be brave, be YOU!

7. Have Fun

There is no use blogging if you are not enjoying it. Get passionate about your craft and let your readers feel it. Engagement and feedback will add fuel to your creative fire and keep you focused and excited about your blog!

7 Steps to Writing a Killer Blog Post was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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5 Strategic Goal Setting Tips to Fuel Your Success

Mon, 09 Apr 2012 12:00:47 -0700

Goals are the fuel that propels us towards our dreams. They give us a reason, a purpose and a passion for all we do. Whether it is within our personal or professional lives, strategic goals have the power to keep us focused, confident and determined to reach our final destination.

Nevertheless, simply voicing those goals is not where the magic begins or ends. Envisioning short and long-term goals, writing each one down and placing them in to a systematic follow-up system are the key to long-term success.

Make Your Goals Stick

In 1953, Yale's graduating seniors were surveyed to determine how many of them had specific, written goals for their future. At graduation time, only 3% of the class had written down their goals.

Twenty years later, researchers polled the same members of that class and found that the 3% who had written down their goals had amassed more financial wealth than the other 97% combined!

The Yale study provides insight into a few fundamentals that successful business professionals have known for decades.

The secret to not just surviving, but thriving in today's market requires visualization, implementation and follow through.

Steps to Setting Strategic Goals

1. Visualize What You Want

Find a quiet location where you can clearly envision what you want, when you want to accomplish it and the specific steps it will take to make your goals materialize. Next, discuss each goal with a coach or mentor that has the ability to offer feedback and support.

Be explicit in what it is you want to achieve and then make claim to it. Verbalizing what you want offers clarity of purpose. There is no way to truly appreciate what it is you’re working towards without believing it can and will be yours.

2. Write Down Your Goals

Something remarkable happens when you take pen to paper and write out your goals. Writing down goals creates a bond and commitment on both a conscious and subconscious level. Give your mind a strategically designed map along with a destination.

3. Create Your Plan of Attack

Once you have written down the specific details of your goals, add each step required to achieve that goal.

It is critical that you accompany each overarching goal with a break down of the daily, weekly and monthly activities as well as your performance objectives and measurement of accomplishment.

This written list will eventually live inside of your calendar and act as a daily reminder of where you are headed and how you will get there.

4. Schedule a Deadline

Give yourself a deadline and add it to your calendar. Deadlines create a sense of urgency. They also allow you track and monitor your progress along the way.

Milestones are a great way to keep you energized and motivated. As you hit key benchmarks, do not forget to celebrate your success.

Your celebration can be as simple as grabbing your favorite scoop of ice cream, just so long as your remember to congratulate yourself on your achievements.

5. Throw in a Stretch Goal

Do not be afraid to raise the bar by including one stretch goal. Setting low expectations can leave you feeling less than enthusiastic about your results.

Setting larger, somewhat scary goals gives you the ability to spread your wings and stretch beyond your current comfort zone.

Strategic goals can be incredibly effective if we commit to their execution. Consistently working towards goals, whether big or small is the vital ingredient to sustained success.

If your goals are creating less than stellar results, know that it is never too late to pledge your devotion to new beginnings and forward momentum!

5 Strategic Goal Setting Tips to Fuel Your Success was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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4 Strategies to Increase Blog Traffic and Subscribers

Sat, 24 Mar 2012 11:49:15 -0700

As an active blogger, one of the most important additions to your strategy is the ability to capture and engage the attention of blog subscribers.

Improving upon your content, honing your skills and maximizing your site's value is key to increasing brand awareness and blog traffic.

A blog that screams quality has mastered two vital elements. Superior content and a rhythm or "groove" in the frequency and voice in which the content is presented.

If you are a blogger interested in building a loyal following and increasing your blog subscribers, integrating a few powerful strategies into your blog can and will improve performance.

Increasing Blog Traffic

While I cannot offer one "magic bullet" that if implemented will skyrocket your traffic and blog subscribers, I can tell you that fine tuning your blog, focusing on your goals and then remaining consistent in your efforts will generate results.

Commit to just a few of the actions below if you are ready to succeed as a blogger and truly make more then a hobby out of your online efforts.

4 Tips to Increase Blog Subscribers:

1. Make it Easy to Subscribe

This one might sound incredibly basic, but can be easily overlooked. It's not enough to simply provide excellent content, you want to give the reader an easy way to stay up-to-date.

Use a pop up form (e.g. Pop Up Domination) and ask your visitor for their subscription to your newsletter or other valuable giveaway.
Offer an incentive for subscribing such as a white paper on the "Top 10 Mistakes Made By Homebuyers." Make subscribing visible and easy by including the text “Subscribe by E-mail” and “Subscribe by RSS” above the fold and then use Feedburner to track your subscriptions.
Create a monthly newsletter that will allow you to stay in front of our database on a consistent basis.
Use a system like Aweber or a free version of MailChimp to place a highly visible and easily accessible opt-in form on your blog. With this system you can send out a welcome email and automatically place vistors into a drip email campaign.

2. Flex Your Blogger Muscles

Have you been a sporadic blogger with updates that are few and far between? Even the most beloved blogger will begin to lose a following if they can't provide consistent value to the reader.

Post quality content that encourages new subscriptions and repeat readership with a minimum of 3 posts per week.

Create a Blogging Calendar: This allows you to stay focused on the quality and consistency of your content. The key is to keep an eye on your niche market and an ear to the ground so you are constantly listening and responding to what your readers needs are.
Blog Content: Build out your calendar with answers to frequently asked questions, video tips, event feedback and other relevant topics suited for your audience to keep your message fresh.

3. Become a Guest Blogger

Identify two blogs relevant to your niche and submit a guest blog request. Guest blogging on well established authority blogs can increase the awareness and visibility of your website and blog as well as boost your reputation as a leader within your niche.

Chances are an authority blog that has been around for a good amount of time has an established and loyal readership. Your job as a guest blogger is to offer quality content that connects with their readers.

Do your homework, determine your value and then reach out to the blog owner.

4. Do a Little Housekeeping

When was the last time you took stock of your blog theme, plugins, keywords and content? Is it easy to navigate and nice to look at? Have you properly optimized your posts and pages? Take time to make your site visually appealing for readers, but also appealing to search engines.

A regular analysis of your goals, optimization of your website, and a simple tracking system will offer insight into blog health and growth.

Be diligent in keeping your site up-to-date and relevant. The rewards are well worth the time and effort!

4 Strategies to Increase Blog Traffic and Subscribers was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

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6 Ways to Grow Your Network & Build Your Brand with LinkedIn

Mon, 19 Mar 2012 11:25:38 -0700

As the Internet buzzes about with social media activity, identifying what sites provide the best networking opportunity is simply a mouse click away.

While LinkedIn may be viewed as an online resume, it moves to the top of my list for professional networking. Look outside of your preconceived notion and you will see that LinkedIn provides visibility for the business professional looking to establish themselves as a subject matter expert.

While Facebook, Twitter and other social sites build familiarity and awareness for your personal brand, LinkedIn is unique in its business focus. LinkedIn is a society designed to connect business professionals, marketers and vendors interested in building a community.

LinkedIn's growth over the last several years also builds a strong case for utilizing this site for more than a static resume. With over 150 million users, LinkedIn is growing at a speed of more then 2 new members per second according to LinkedIn statistics. That translates into a lot of missed opportunity if you haven’t taken the time to connect with professionals within your community and across the country.

LinkedIn: Your Online Networking Connection

Before diving in, make sure your personal LinkedIn profile is complete. There’s nothing worse than attempting to connect with business professionals with an incomplete bio and resume. If this is you, take a quick moment to log into your account and walk through each step until you’re 100% complete! Do not proceed until this is done. Once you have entered all of your information from past employment to contact details, begin finding ways to connect and be seen.

1. LinkedIn Groups

Join groups on LinkedIn and start a conversation or comment on topics relevant to your niche. You will find groups by by searching keywords or topics to identify groups with similar interests.
Click on Groups and then “Groups Directory”to research featured groups that offer content that you find interesting.
You can create your own Group in a few easy steps. Think about who you are trying to attract or who your target audience is. Do a little research and see what other Groups might already be out there and what they are doing right or wrong in your opinion. How can you improve upon it and add value to the community?

2. Ask and Answer Questions

Click on the "More" tab:

Choose “Answers” to ask or answer questions relevant to your industry. Navigate to the "Advanced Answers Search" toolbar and choose your topic or enter your keyword. You can choose to view only unanswered questions or view all questions within that category.

Answering questions is another great way to establish your presence within the community and in your industry.

3. Check Your Skills

Click on the "More" tab:

Choose "Skills” to locate top professionals in your area of expertise. You can establish connections with other experts in your niche from anywhere in the world or choose to focus on a particular city or region.

The skills section also gives you an advantage by aggregating information from top professionals within your field. Stay ahead of your competition by researching skills required to succeed in todays market.

4. Find Events in Your Field or City

Click on the "More" tab:

Choose "Events" to find local, regional, and national events based on your interests no matter the location. LinkedIn will also identify events they believe you might be interested in.

If you are ready to "get local" and engage with your community face-to-face, locating events is a great way to do it!

5. Make Your Connections Count

LinkedIn is an excellent way to connect with like-minded business professionals. There are, however, a few rules you must abide by and a few "don'ts" you must avoid.

Don't send requests to connect without customizing the standard LinkedIn email verbiage. Whenever you send a friend request, LinkedIn will by default send your request along with this message: "I use LinkedIn to keep track of my professional network, and would like to add you." Sounds great, right? Wrong!

That cookie-cutter message does not give any indication of who you are or why you want to connect. Spend a few moments scripting out a short explanation of why you are interested in connecting, who you are and what your business is all about.

6. Get Networking

The ideas above barely scratch the surface of the limitless possibility you have to make connections on LinkedIn. If you are ready to expand your reach, then capitalize on this burgeoning community.

If you are willing to put in the time, LinkedIn truly has the ability to establish credibility, open doors of opportunity and expand your personal brand.

6 Ways to Grow Your Network & Build Your Brand with LinkedIn was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

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Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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4 Simple Strategies to Gain & Retain More Leads

Mon, 27 Feb 2012 07:44:38 -0800

Your overall success is a direct result of your ability to network and not only generate new leads, but gain their trust and retain their business. The more leads you bring in, the more people you talk to, the more sales opportunities you create. The key is to proactively connect with the right people and then follow up consistently. Consistency builds trust and establishes you as the go-to professional within your market.

However, lead generation is not a task for the weak of heart. It is a daily commitment that can include cold calls, drip email campaigns, direct mail, search engine optimization and more.

Finding leads is only the first step. Gaining and then retaining those leads requires you to put detailed measures in place to stay in front of them by offering knowledgeable advice in an easy to receive format.

So where do you begin? Identify your strengths and what it is you have to offer that your target audience finds valuable. In real estate, that could be a multitude of things. The niche you specialize in, your long standing history within the community or your stellar sales team that offers unsurpassed customer service and support.

Recognize what sets you apart and then work to capitalize on that through four simple strategies to not only gain new leads, but retain them as clients.

1. Your Website and Blog

Your website and blog can be an excellent way to capture the attention of lookie-loos and turn them into leads and eventual clients. There are several ways you can ask visitors to take action:

Place widgets in the sidebar with a free giveaway and a clear call to action. Examples would be a webinar or seminar, free e-book or a subscription to your newsletter.
Include a chat widget that provides an easy way for leads to connect with you at the exact moment they are online.
Add the Facebook Like Box to your website and display your latest posts allowing visitors to LIKE your page without leaving your website.

The purpose of this method is to provide incoming leads a way to get to know you and your business while educating them on how you can assist in their home buying/selling process. This also supplies you with their contact information. Add them to your database and a drip marketing campaign so that when the time does come and they're ready to buy or sell, your name will be at the top of their list.

2. Start a Neighborhood Page

Create a Facebook page dedicated to a particular neighborhood or community. This idea takes the old marketing tactic of farming to a whole new level! Rather then sending drip emails or postcards, create a page on Facebook that caters to one specific group of people. This type of lead generation works best if you live within the area and are looking to establish yourself as the area expert.

How to Use the Page:

Shoot video around the neighborhood displaying unique attributes
Talk about upcoming events and ask neighbors to post pictures after the fact
Talk about homes that are on the market and discuss property values within the community
Throw a housewarming party for homes you sell within the neighborhood and promote it on your community site inviting neighbors to join in as welcoming committee
Talk about community concerns in a positive light and ask for feedback on how to solve the challenge

3. Word of Mouth

Word-of-mouth marketing is one of the least expensive, but most effective forms of marketing. While many of our lead generation tools and methods may have changed due to the Internet and social media, this concept remains the same. Connect with people who know, like and trust you. Continue to provide value and eventually they will become advocates on your behalf.

Third party word-of mouth referrals add instant credibility to your business. They also bring you back to the core of real estate marketing by tapping into your sphere of influence. This is a basic foundational pillar that should be included in any real estate professionals marketing plan.

4. Get Online & Network

Just like in-person networking events, networking amongst your peers and other professionals online will help you:

Build your personal brand
Establish yourself as the local expert
Generate referrals from others around the country

Real estate is more than listings and commissions; it's about relationships and allowing others to get to know who you really are. Interact with professionals across the country by commenting on their blog, sharing on Facebook, retweeting a relevant link to your community on Twitter or saying congrats when you see a change in status on LinkedIn.

Show anyone you come in contact with why you love where you live and what they can look forward to when working with you.

Last but Not Least: Be Patient!

The downside to any lead generation strategy is that it takes time and work. It could be months before you see the fruits of your labor, so make sure you pick an idea you enjoy and believe in. If you don't like being online; creating a blog, website or Facebook campaign will only frustrate and eventually defeat you.

The upside is the exponential growth you can see within your business if you manage your leads correctly. Remember: anything worth your time and energy will require sacrifice. Be willing to go the extra mile for your leads and the systems you put in place.

4 Simple Strategies to Gain & Retain More Leads was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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20 Incredibly Easy Ways to Use Pinterest in Your Business

Mon, 20 Feb 2012 07:23:37 -0800

As social media continues to evolve so do the tools. Stepping up to the plate with a fierce vengeance is the new social media darling Pinterest. Haven’t heard of it? Let me give you a quick description before we dive into the “why” behind using Pinterest within your business.

What is Pinterest

Pinterest is a simple way to capture and save any picture you find on the web. Now before you think it’s just another version of Facebook, let me explain. Pinterest is at its core a visual experience. It takes magazine clipping online by offering a way to explore the web, consolidate your favorites and then share your eye-catching photos with your network of followers.

While Facebook has a wall, Pinterest has “boards” that are nothing more then buckets of similar content. For example, you might create a board titled "Kitchen and Bath Designs" and then add content by pinning (capturing) pictures of kitchens or bathrooms that you find attractive. As you pin items onto your boards, anyone following you is able to see that pin and either LIKE it (sound familiar?), comment on it or re-pin it onto their own board.

Being used to capture pictures and articles on everything from planning a wedding to your next vacation; Pinterest has an endless amount of uses!

Why Use Pinterest for Business

If you’re currently using Facebook, Twitter or LinkedIn for business marketing, Pinterest is a new tool you will want to strongly consider. Growing at lightening speed, Pinterests numbers are impressive to say the least. According to recent statistics, Pinterest has over 10 million registered users, nearly 12 million monthly unique visitors each month and over a fifth of their users connecting through Facebook.

Oh, and did I mention that each "pin" leads you directly to the website where the pin originated? Think of the possibilities!

Pinterest Marketing for Real Estate

Tell a story about your city - This is a great way to use pictures you’ve taken around your city and highlight some of your favorite locations. Give buyers relocating into the area a good look at what certain neighborhoods or communities in your city look like.
Home Styles & Architecture - Architecture and style are so different from one state to the next. Whether the homes in your area are New England colonial, Spanish Revival or Cape Cod, providing pictures will allow buyers to connect with the look and feel of your city.
Historic Locations – Historic locations such as buildings, churches and monuments are a fun way for anyone new to your area to better understand the history. What “insider” details can you share that offer unique insight into your towns past?
Local Business Spotlight – Create a board that shares your favorite vendors such as local supermarkets, gas stations, hairdressers, pet store, auto repair, plumbers, electricians and more!
Top Things to Do in Your Area - Spotlight fun things to do or attractions to see within your area. Choose the top sites exclusive to your neck of the woods.
First Time Homebuyer Tips Pin your blog posts or links back to pages on your website. What questions do first time homebuyers have? Answer those on your blog and you have ongoing content for this Pinterest board!
Tips to Prepare Your Home For Sale - If you are selling a home, what do you need to know? Help prospects make an informed decision by answering questions about prepping their home for sale, how the appraisal process works, specifics about the community and how to correctly price their home.
Curb Appeal – Curb appeal means different things to different people. Pin colorful landscapes, cascading waterfalls and lush gardens to display the various looks within your area.
Staging Tips - Pin pictures of stunning before and afters that encourage re-pinning (think of retweets on Twitter) and paint a vivid picture of what a sellers home should look like to offer maximum appeal to buyers.
Mortgage process – The stages of the mortgage process can leave anyone swimming in a sea of questions. Offer answers to FAQ about the loan application process, what to avoid and how to make an informed decision.
Guide to your city – Create a guide by pinning your favorite parks, museums, neighborhood restaurants and nightlife . This can be anything you deem awesome enough that someone new to the area would want to visit.
Pet friendly locations – As a dog lover and someone who frequently travels with my two little guys, I am always on the lookout for pet friendly places to hang out. Pin restaurants, hotels, coffee shops, bars, dog parks and any other pet friendly location in your community. Believe me, they will love you for it!
Decorating on a dime – Everyone is looking to save wherever they can these days. Offer home decorating “do it yourself” tips that are easy and affordable. You can also pin shops within your area that sell unique but inexpensive home décor.
Home improvement ideas - From a complete kitchen makeover to DIY; pin home improvement projects that inspire and advise!
Gardening tips - For new homeowners, learning basic gardening skills is important to the care and upkeep of their home. Provide tips on how to cultivate a stunning garden and landscape.
How to make a move with children - If you look at moving as an exciting adventure full of fun and new possibilities, your children will be more apt to get on board. Help clients moving into your area go through this change minus the drama by offering the how-to's of a smooth move.
Cool coffee shops in your area - As a self diagnosed coffee addict, I am always on the lookout for local coffee shops with a cool, funky vibe. I love anything with big, comfy chairs and a quiet atmosphere. Where do you enjoy spending your time? You can bet your clients will too!
Moving day tips - When you're making a move, you can use all of the tips you can find. From checklists to supplies, planning a move is a huge undertaking. Pin tips on how to find free boxes, how to best pack breakables and how to budget for all moving expenses.
Things to do for free within your city - What sites can newcomers enjoy for free in your city? Whether it's a museum or a beautiful garden in the heart of the city, pin colorful pictures of your favorite locations.
Pictures of annual activities - Pin pictures of popular annual events such as fundraisers, school events and town hall meetings that someone new to the area might be interested in attending.

Most importantly, have fun with it! While we all know that using social media as a business-marketing toolis exciting, injecting 'you' into your social efforts is vital. Yes it's great to connect with your past clients and prospects in an environment where you lead the conversation, but simply "pushing" out business info isn't enough.

Pinterest gives you one more way to find and connect with your target audience and offers a little insight into your personality. What are your likes, your hobbies, your passions? Don't be shy to share!

Get Started!

Request an invite to Pinterest or comment below with your name and email and I will send you an invite!

Don't Forget! Follow me on Pinterest!

20 Incredibly Easy Ways to Use Pinterest in Your Business was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

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3 Steps to an Effective Facebook Marketing Strategy

Mon, 06 Feb 2012 10:00:58 -0800

2011 proved to be an explosive year for social media. Millions of people flocked to top social sites like Facebook, Twitter and LinkedIn eager to connect, converse and be heard. The numbers reveal what we hear every day. Using social media marketing in your business can be profitable if done right. In the first segment of my 3-part series we will begin with a newbies guide to Facebook marketing and how you can begin to market your business with Facebook in 3 simple steps!

Facebook Marketing in a Web 2.0 World

Facebook saw substantial growth and judging by the numbers shown in Ben Foster’s graph below, the sky is the limit when it comes to overall growth.

However, attracting new business can feel like an ongoing challenge in the Web 2.0 digital era. As a sales professional, the opportunity to cast a larger net is intriguing. Social media while it seems to be a bit more personal then traditional media is truly no different then any other marketing campaign. If we lack strategy, focus and the ability to track our progress, frustration will inevitably set in.

Succeeding in social media can happen if you decide where your time and energy is best spent. The key is to keep your eye and your attention on the top three social media platforms -- Facebook, Twitter and LinkedIn and put every other new “bell and whistle” aside.

Facebook Marketing for Newbies

Whether you connect personally or via a business page, Facebook gives potential customers the opportunity to get to know who you are, and what your business is all about in a very real way.

Your first goal with Facebook marketing is to locate and connect with users that are in need of your services. So how can you find them?

1. Plan Your Facebook Page

First things first. Before diving into Facebook marketing, you must determine what type of information you will provide. Whether it’s home buyer tips, design tricks or how to plant a garden, make sure your content is relevant to your community. It should also motivate and inspire people to engage and interact with your page.

Building a Facebook community takes time, but never forget that this is an extension of your business. You should always work to grab the attention of your fans and cause them to want to take action.

Follow this formula on a daily basis to stay true to your message and your purpose:

2. Design Your Landing Page

A landing page is nothing more than a single web page designed to capture leads.

What will your offer consist of? If it’s a free report, you will need an opt-in form and the ability to capture a name and email. A free tool is Mailchimp or a popular paid option is AWeber.

Include information about you and your service and of course contact information.

You can design free landing pages with Pagemodo, WIX or Wildfire. Each one offers pre-created design templates that are simple to edit and pretty to look at for those concerned with color scheme, logo placement, etc…

Once you have your design in place, it’s time to get on Facebook and start the creation process.

3. Create Your Facebook Page

One of the main benefits of a business page versus your personal page is the fact that it will be seen by Google. If you have built a group in the past, the reason you want to consider building a page is:

Content of Fan page is seen by Google
Content of Group Pages is not seen by Google
No custom applications (like opt in page) allowed on Group Pages

An important part of this process is naming your page. Since your page will be indexed by Google, using keywords specific to your niche or area might be a better choice then using your own name. It really depends on how you have branded yourself up until this point.

Spend time thinking this piece through before moving forward. Facebook gives you one “do-over” to rename your page but that is only before you have 100 fans.

Your Facebook page will be attached and managed through your personal profile. Once you are logged in, navigate to http://www.facebook.com/pages/create.php.

Follow the step-by-step instructions to setup your Facebook page. Complete the info, bio and contact information to include your value proposition.

Next Steps

Craft your content, determine your posting strategy and stay consistent! Your Facebook fans will only engage if you provide valuable information that meets their needs. Poll your community often to ensure your message is being heard.

Between Facebook insights and the various metric and analytic tools available, there is no reason you should blindly market. Measure and track your posts and engagement to make the most of your time and efforts!

Up next in my 3-part series – How to Use Twitter to Market and Explode Your Business in 2012!

3 Steps to an Effective Facebook Marketing Strategy was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business

Get the Itemized List of Posts!

3 Ways to Use Twitter to Market Your Business

Fri, 03 Feb 2012 09:48:49 -0800

Twitter marketing can be an effective and inexpensive social media solution for your real estate business. With only 140 characters required, Twitter offers a short and sweet way to get your message out.

Twitter can also be an incredible addition to your current marketing campaign and a truly remarkable marketing tool within your business. Used strategically, Twitter can be a fun way to raise awareness about your personal brand and other social networks.

So how can you use Twitter to market your business? Let’s take a look at 3 simple strategiesthat you can implement today!

1. Connect with Potential Clients

Similar to Facebook, Twitter gives you the ability to connect with potential clientsin a far more intimate way than traditional media. Potential customers are able to gain a better understanding of who you are, what your business is all about and how you might best serve their needs given their particular circumstance. The days of hiring someone without any prior knowledge as to how they run their business is over. Today all anyone needs to do is Google you. Twitter puts you in a space where potential clients or even past clients can find information, stay up to date and connect with you on a daily basis.

Begin your research by identifying who you want to follow. Locate people with similar interests, within the same line of work or in a particular location. Two great sites are WeFollow and Twellow. Both tools let you choose a specific niche, part of the country and even your city through Twellowhood.

2. Build Your Database List

Using Twitter to build a database or listof potential customers will not happen overnight, but it can be successful if you take the time to identify who you are talking to and what information matters most to them. If you are hoping to connect with home buyers then cater to their exact needs by supplying timely updates, answers to their most frequently asked questions and your professional insight into market conditions.

While Twitter marketing is similar to Facebook, your message will change based on the limited size of your status update and the less formal atmosphere. Do not make the mistake of simply pushing out your newsletter or market update. Make sure you are asking questions and creating a conversation with your followers. Retweet interesting updates from friends and followers and comment with your thoughts and feelings. People want to know what makes you tick, so let them!

Ask yourself on a daily basis what you can give away, pass along or offer that will keep them coming back for more. Tips about buying their first home, tips on how to avoid mistakes most sellers make, tips on how to properly prepare their home for sale…the list of content is endless!

3. Increase Website Traffic

Increasing website trafficworks hand in hand with building your database. Two strategies to use to increase website visibility:

Connect your blog to Twitter and automatically notify your followers each time you post a new article. An easy way to do this is to grab your RSS feed (example: yourwebsite.com/feed) and create a free account with Twitterfeed. Once you set up a feed, your new post will tweet out immediately without you lifting a finger. If you use Wordpress, a great plugin that auto tweets your post is TweetThis. Using automation wisely frees up your time and allows you to really engage and interact with your followers.
Create an opt-in form on your website. Attract attention through your Tweets by tweeting about a free home buyer report or your monthly newsletter . If you use Wordpress and work with a system like AWeber, you can create a web form and add it yourself if you are comfortable working with html or you can ask your web designer or IT support for assistance.

How are you using Twitter to market your business?

Follow @RebekahRadice

3 Ways to Use Twitter to Market Your Business was written by Rebekah Radice.

Want to know more about me? Just Google Me!

T: 818.588.6548| Email: rebekah@rebekahradice.com | Website: http://rebekahradice.com

Better Homes and Gardens Real Estate | Manager of Industry Engagement

Get the Scoop on All Things Real Estate!

Find Me Online!

Recent Articles from Rebekah's Blog

How to Use LinkedIn to Generate Real Estate Business