Florida Real Estate Blog - Living in Paradise

Staying on Fire in a Cold Economy

Wed, 29 Apr 2009 13:22:19 -0500

I'm attending the BloodhoundBlog Unchained event in Phoenix, AZ. Although the content is technology-focused, the underlying theme I'm picking up is that surrounding yourself with positive, energetic, people committed to making it through these tough times with a good attitude is key to survival - thrival, in fact. Whether it's real estate or any other industry segment, staying positive is key. Spending time keeping your skills sharp will keep you ready to catch the world on fire when the market/economy changes.

Staying Focused

Fri, 07 Nov 2008 10:06:22 -0600

Currently attending the CyberProfessionals meeting just prior to NAR, I realize how important it is for us to stay focused on our businesses and on ideas to streamline our budgets now while preparing for the market to turn. It's easy to cut out travel and conference attendance when dollars are tight, but if you choose carefully, the benefits can be incredible. Gather new ideas and positive energy from colleagues around the country to keep yourselves positive and poised for success. Remember the old adage that "it costs money to make money?" Spend some dollars wisely to set yourself apart.

City marketing campaigns

Mon, 28 Apr 2008 13:54:09 -0500

As I travel frequently (attending conferences and training for the Institute for Luxury Home Marketing), I see lots of advertising in the in-flight magazines. Most cities or metropolitan areas invest lots of money in advertising campaigns to encourage tourism to their areas, and it seems as though every CVB or Chamber of Commerce goes through a major campaign re-invention every few years. I've been quite impressed over the last couple of years with the city of Birmingham's advertising campaign. While their initial approach was the Diverse"city," they've expanded their approach by highlighting letters of the city's name in the same way to continue the theme. If any of you have noticed their ads, I think it's a great example of a successful and very focused marketing campaign.

Marketing Must-Do

Mon, 09 Oct 2006 10:33:21 -0500

Sharon and I just returned from the Leaders in Luxury Conference in Dallas, TX, where we saw some gorgeous marketing pieces from around the country. One tip to share, though: if you're taking materials to out-of-town conferences, make sure that your city and state are clearly identified. Many people reproduce ads or fliers used in local marketing where that information is not included, and it makes materials useless to agents from elsewhere in the country!

Branding

Tue, 12 Sep 2006 22:29:16 -0500

Branding is all about consistency. It's important for your ads and marketing pieces to be consistent - in logo, photos, font, colors, etc. You also need to be consistent in quality - if you're in the luxury market, the quality of the publication, the look and feel of the paper, and the clarity of the advertisement all are part of the branding.

Tami Simms-Powel, Real Estate Agent serving St. Petersburg, Florida, the Gulf Beaches and the Tampa Bay area.