Jenna Ryan's Blog - The Marketing Shop.com

Real Estate Website Sale! Only $999 | SEO Websites w/ Free Blog!!!

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Mon, 16 Mar 2009 14:52:04 -0500

<h2>Real Estate Website with Free Blog for only $999</h2>

Website Sale! Only $999

The Marketing Shop.com is offering incredible deals on our real estate websites and corporate websites. Our new system gives you control of the content and helps you to create your own website by adding content whenever you feel like it. Here's a few features our websites now offer:

Client Control Panel

Editable Pages

Free Blog

Custom Website Design

Researched Content

Contact Forms

Real Estate Content (Mortgage Calculators, Credit Repair, etc...)

Meet the Team Page

RSS Feeds

YouTube Ready

Search Engine Friendly

Contact us TODAY to discuss your new website!

972-335-9922 - Dallas / Fort Worth
866-697-7638 - Toll Free in US

Marketing on Twitter

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Wed, 14 Jan 2009 12:58:57 -0600

What is Twitter?

Twitter is a social networking medium that allows you to login and keep other people informed about what you are doing. On first glance, it seems that Twitter is just a dumb, stupid website aimed and wasting your time. If you're new to the game, you'll think Twitter is for people who have nothing better to do than to tell others about what they're eating for lunch, or other boring data on trivial matters that don't pertain to you. Once you're past the newbie stage--if you have a little vision and imagination--you'll begin to Twitter as a whole new way to market your real estate practice online.

Twitter only has about 2 Million users at this time, compared to Facebook's 90 million users, however, this will change as people become more aware of social network marketing. I believe this is the beginning of something--what the web is becoming; so it's important to get onboard now if you want to be effective later. Learn the social networking ropes at the ground-floor so you'll be on the higher floors when the elevator goes up.

How does it work?

Twitter is very simple. All you do is sign-up, login and type in the little box: "What are you doing right now?" That's it. Just describe what it is you are doing.

Why is what you are doing important?

What you are doing is important to people in your life. (If it's not, you need to get a life!) You can use Twitter for personal, business, hobbies, news info, and more. Since I'm a real estate web marketer, I'm going to discuss Twitter for marketing your real estate practice.

What should I do to market my real estate practice on Twitter?

The best way to market yourself on Twitter is to (again) provide valuable information that is interesting and informative to your target market. If you sell homes in McKinney, Texas--Twitter about McKinney. Twitter, Twitter, Twitter away. It may seem like you're getting no where, but in truth you are. You're discussing your service area and this will eventually tie into everything else you are doing. Use the same good web marketing acumen that I taught you in my Do's & Don'ts for Facebok Article.

Establish your credibility. Show your personality and style. Offer value. Don't just post ads saying, "Looking for real estate leads in Ten-Buck-Two. That's a total turn-off and you'll find no true followers. Be informative, snazzy, interesting, fun and sassy. Have a little personality please! And whatever you do, don't try to sell us anything.

Following Other People

The premise of Twitter is following people who are involved in the process of telling you what they are doing. Once the ball gets rolling and people start to come onboard, you will be able to get pretty good insight from other top-real estate agents, and other people who share what they are doing to your advantage. You can pick and choose who to follow. The options are endless.

Getting Followers

Another aspect of Twitter is getting people to follow you. Ideally you want your target market to follow you, but they may or may not be online yet. In the meantime, you want to attract followers to your Twitter handle using the following methods:

Letting people know you're tweeting on Twitter
Inviting people to follow you in person, via email and providing a link on your website
Doing a "Follower Push" by following a bunch of other people in hopes they'll reciprocate the follow.
Have a very popular blog or website already and tell all your users you're on Twitter.
Let people on Facebook know you're also found on Twitter.

5 Stages of Twitter Acceptance

Do's & Don'ts for Facebook Marketing for Real Estate

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Wed, 14 Jan 2009 12:23:10 -0600

Web Marketing through social networking is a different beast from any other type of sales & marketing. If you want to increase your influence online, you can't use the same tactics you use in networking face-to-face. Facebook is definitely a place to market yourself online, however, you must do it carefully. You don't want to turn people off. If you market yourself with skill and class, you won't come across like a cheesy car sales person or a "self-absorbed "Slick Willy." You will get more respect and more clients by following this proven web marketing protocal.

This article won't discuss the psychological reasons it's a turn off to be sold on the web, but it will show you how to build rapport with people and make them like you well enough to eventually do business with you.

Direct Sales Jargon is Nauseating
Our culture is so bombarded with advertisements everywhere. It's nice to get away from all the ad deluge and just relax talking to friends or learning about things that interest and intrigue us online. Our brains are so overloaded with ads that we now just tune them out. It's pretty easy to click away, or avoid sales-types on Facebook. Be a part of the solution, not the problem.

Don't be a commercial. Be a friend.
Who goes online to their favorite social networking haunt to be sold something? Nobody. When marketing your real estate practice online, you'll need to lose your aggressive, shark-like sales tactics and get back to the basics of relationship building. I'm talking about a different kind of friend here--not bosom buddies. You've got to be a friend in the web-marketing kind of way.

Do's for Marketing on Facebook

Determine what is important to your target market.
Keep your network informed in areas of importance TO THEM.
Find a niche angle to discuss, blog and provide data about. (ie: schools, neighborhoods, government, parks, families, nightlife, highrises, investment properties, etc...)
Provide personal information along with business info to keep it real.
Give interesting tidbits about yourself, your market and other news daily.
Brainstorm ways to keep others informed.
Make yourself valuable to your network. Bring value and it will come back to you!
Get to know others in your real estate service area: (ie: merchants, other agents, stay-at-home moms, dads, other business people)
Establish credibility, establish expertise. Business will follow. (courtesy of Steve Richman (Genworth Financial)

Don'ts for Marketing on Facebook

Do not sell in an obvious way.
Do not limit yourself to only speaking about how you want leads, or how you want to sell houses, or how you want to make money. This will turn most prospects off.
Send out massive emails to people on Facebook regarding something that doesn't interest them.
Think about your network more than yourself.
Don't become fake-friends with people. Be sincere.
Think of Facebook as a route to making deals, not the be-all-and-end-all.
Think of Facebook as a way to gain popularity and get your name out there, not to sell a house tomorrow.
Think of social networking as a way to add value to the community which will in turn increase your value and cause people to flock to you.
Be patient. Don't try to get immediate results. Build your network one sound relationship at a time.
When discussing what you're doing, try to form it in a way that shows a potential client that you're the agent for them. Do this sporadically or it will seem obvious.
Do not use a lot of exclaimation points or they will become meaningless.

Facebook is an online place for you to expand your business off-line. All of your clients and prospects are on the web and will continue coming in droves. The people who are positioned on the web properly in the beginning will be the ones to benefit from the influx of users in the future. Trying to shove your services down their necks when they get there will ruin their image of you, and cause Facebook to be a gross place to visit. Building relationships and making friends by bringing value to the table is the best way to experience success with web marketing. Selling should be done matter-of-factly, only AFTER you've given something worthwhile first.

Social Networking for Real Estate Agents

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Wed, 14 Jan 2009 11:15:02 -0600

Social Networking is the new buzz term for networking online through the various social networks. Many new social websites are popping up all the time, but like any other web phenomenon, only a few will rise to the top of popularity. I believe FaceBook and Twitter are two potential players in the social networking arena, among many others.

Your Social Networking efforts will replace the efforts of search engine optimization in the near future. Why? Because getting connected socially on the web is an extension of getting your website to the top of search engines. When you are networked socially, it is more like YOU are at the top of search engines. Forget having just a static website, with a strong Social Network in your real estate service area, people should be able to ask questions and find YOU answering them on top of Google. I know this all sounds strange, but bare with me. It's GOING to happen whether you like getting online or not. Social networking will be all the rage--and the people on top are going to be those who got in first.

Facebook and similar social networking sites will become the new place to find stuff. Search brings you flat websites; social networking brings you to life. ~Jenna Ryan

STEPS TO GETTING STARTED NOW

Get your head out of your everyday processes and broaden to include networking on the net.
Get signed up for various Social Sites such as Facebook & Twitter
Start communicating with other people on the web through such sites
Make a commitment to spend so much time EVERY DAY on the web networking
Network with people in your area.
Don't focus on selling anything yet. Just get to know people.
Remember that everything you do will increase your web presence, so no time is wasted.
If you need training or assistance, please contact us at TheMarketingShop.com.
Friend me on Facebook and review my free tips.

Social networking is not going away. Your prospects and clients are going online. Why not meet them where they are? There is no more efficient way to market yourself than through online web marketing. Start learning. Get savvy. There is no time to waste!

Excellent Comment:

Don't focus on selling anything yet. Just get to know people. - That is such an important tip for a newbie. People think social networking is like eBay - put it on-line and start selling. This is more about networking and relationship building. Establish the credibility. Establish the expertise. The sale will follow. by Steve Richman (Genworth Financial)

Real Estate Forum

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Tue, 06 Jan 2009 19:36:37 -0600

Are you looking for a place to show your expertise?
Wanting a way to get high-quality relevant links back to your web site?
Always needing places to advertise the homes in your area?

Why not join The Marketing Shop.com Real Estate Forum?

We've got some great conversations going on... great for helping people to find you wherever you are. Also, a great way to publish some of your expert advice.

I am presently looking for one person for each main market area. If you are interested in covering your local area, I'm more than happy to let you do it--so long as there's no one else in the area. So far we're covered in Frisco, Texas and Prosper, Texas. The rest is wide open...

Come join our forum today!

http://www.themarketingshop.com/forums/index.php

Thanks!

Jenna Ryan
Real Estate Web Marketing

Christmas Realtor Carol

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Mon, 29 Dec 2008 17:35:34 -0600

Come Network with me on Facebook!!! - I'm posting free tips constantly

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Wed, 17 Dec 2008 14:52:30 -0600

Hi Everyone!!!

I'm so excited about the capabilities of Facebook for networking with the world (not just real estate people...) that I am really concentrating much of my marketing efforts there. You guys have GOT TO CHECK IT OUT!!! I am staring my own network of real estate professionals across the nation, and I'm offering free cutting-edge web marketing tips and advice. Let me promise you, if you're not already on Facebook--you will love it! I don't care who you are (unless you're a mean scrooge). It is a fantastic way to keep track of not only business associates, but friends as well.

Like I said, I am committed to offering free tips, and excellent articles through the feed options available at Facebook, so please do take a moment to sign up and friend me, or just friend me if you already have a Facebook account. I look so forward to meeting with you and providing you with up-to-the-minute details about web marketing--and learning from all of you.

Thanks so much!!! See you on FB.

Click Here for Jenna Ryan on Facebook!

Titles for your blog posts

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Tue, 16 Dec 2008 12:28:05 -0600

There are a few things you should consider when constructing your blog titles. Bare in mind that the title of your blog is very important for helping search engines know what your blog post is about. Here are a few tips for making your blog titles better in the future.

<strong>Keep blog titles should be short.</strong> If you make your blog titles too long, it effects the navigation in your blog layout. Long titles will have to wrap on the page and this looks tacky and effects everything around it.

<strong>Eliminate unnecessary words in your title. </strong>Use only very necessary words that refer to the content. Use keywords only that will help the search engines determine what the page is about.

<strong>Restate the title in your content.</strong> If you can't get your point across in the actual title, then restate the original title in your content.

The title helps search engines understand your page and helps entice readers to click on the link to read the page, and compels them to continue reading. Get the most out of your titles by keeping them short, succinct and keyword-rich. If you can't say everything you need to say in a precise way in the title, summarize in your title, then restate your original (longer) title in the content area. Good titles will help your articles get noticed.

Write SEO Copy Like an Authority

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Wed, 10 Dec 2008 10:51:38 -0600

This is a great article on the new way to write SEO content. Check it out.

SEO Chat: Write-SEO-Copy-Like-an-Authority

Real Estate 2.0

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Tue, 09 Dec 2008 13:34:12 -0600

Here is a great, great article from vFlyer Blog about Web 2.0. I will definitely want to come back and explore this subject when I have more time. Until then, enjoy this link.

Real Estate 2.0

The Law of Reciprocity

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 31 Oct 2008 13:33:02 -0500

Have you ever clicked on a Web site with great expectation, only to find a contact form shoved in your face? Obviously the site owner is a little over-zealous to get your info. Did you, like me, exclaim: "How rude, they didn't even break the ice!" Such sites violate the "Law of Reciprocity." Simple give and take.

Building Rapport

Contact forms and pay-per-click campaigns may generate leads, but not good ones. Quality leads are quality people who are increasingly Web savvy and skeptical. People aren't stupid. They can tell if you've taken time to figure out who they are and what they want. As with face-to-face sales, you've got to prove yourself first. Creating a useful, informative Web site that's non-salesy is a sure-fire way to build trust, establish rapport and foster loyalty.

Give Freely

If you give freely, without asking for anything in return, you trigger feelings of obligation. After all, if someone does something nice for you, it's the least you can do to return the favor, right? Trustworthy and confident people aren't afraid to give things away. I'll take a Web site that's generous and open over one that's greedy and hording info any day. Wouldn't you?

To Have a Friend, Be a Friend

It's human nature to repay others based on how they treat us. The world gives us what we give to the world. A few well-known axioms come to mind:

I’ll scratch your back if you scratch mine
You reap what you sow
You get what you give

What to Give

What you give online depends on what your market wants. It's a good bet that your people want to be informed about what you know best. We're in the information age where "Search engines have become answer engines." If you have unique data, insights and perspective that your target demographic needs, be generous. Put it on the Web. If you're not sure what folks want, use keyword tools to study the search habits of your target market to determine your slant. Brainstorm ways to bring value to those you serve.

Mutuality in Action

Internet marketing is a virtual face-to-face sales encounter. The same principals apply. The thought of exchanging favors creates feelings of obligation between you and potential leads. This powerful and psychologically binding expectation creates a bond between those you're trying to reach. Use the Law of Reciprocity to capture leads online, and open doors to many happy returns.

* * * * * * * * * * * * * * * * * * * * * * * *

Contact Jenna Ryan at The Marketing Shop.com for a Free Web Marketing Consultation today:

972-335-9922 Dallas
866-697-7638 US Toll Free

Free Directory Submission!!! - City Poop.com

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Thu, 30 Oct 2008 11:53:12 -0500

Did you know that submitting your web site to directories is still a good way to increase your search engine rankings? Why not sign up for our city directory for free! That's right. We are not even requiring a link back to our site, therefore you get all the benefit. Take a moment to register your web site with our directory today!!!

It's fast, easy and a sure-fire way to help increase your rankings FREE!

Click Here to submit your web site!!!

Thanks!

Jenna Ryan
The Marketing Shop.com
Real Estate Websites

What is Folksonomy?

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Thu, 25 Sep 2008 10:52:10 -0500

Wikipedia Definition: Folksonomy

Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) is the practice and method of collaboratively creating and managing tags to annotate and categorize content. Folksonomy describes the bottom-up classification systems that emerge from social tagging.[1] In contrast to traditional subject indexing, metadata is generated not only by experts but also by creators and consumers of the content. Usually, freely chosen keywords are used instead of a controlled vocabulary.[2] Folksonomy (from folk + taxonomy) is a user generated taxonomy.

What is Web 2.0

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Thu, 25 Sep 2008 10:01:18 -0500

Web 2.0 is the term given for the new phase of the internet revolution and the way people are using the web. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. According to O'Reily,

"Web 2.0 is the business revolution in the computer industry caused by the move of the Internet as a platform, and an attempt to understand the rules for success on that new platform."

Web 2.0 is characterized by the following components:

Creativity
Information Sharing
Collaboration
Web Functionality

Web 2.0 has sprouted the development of web-based communities and hosted services such as:

Social Networking Sites
Video Sharing
Wikis
Blogs
Folksonomies

Hurricane Ike Damage Photos

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Thu, 18 Sep 2008 11:36:57 -0500

Got these in an email. Very interesting!

Ike Photo Journal

SEO Tools - Search Engine Optimization Tools for your Real Estate Website

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Thu, 18 Sep 2008 10:00:31 -0500

Here's a few SEO Tools you can use:

Free SEO Tools - Keyword Density Checker, Link Analysis, View Page Headers, View Page Source

SEO Digger - Tells how many searches for which your site is in the top rankings. Free trial, upgrade to Premium if it is something you will use often.

SearchMe - Cool new search engine

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 15 Aug 2008 10:30:09 -0500

Oh wow! I LOVE this new search engine. I love that you can see the web pages without clicking. This is so cool, and it doesn't have penalties!!! WOW!!!!

searchme

Jenna Ryan, Introduction, The Marketing Shop.com Video

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Thu, 14 Aug 2008 08:56:27 -0500

Social Networking for Real Estate Web Marketing

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Wed, 06 Aug 2008 15:46:51 -0500

Social networking refers to using the web as a means of connecting and communicating with friends, family and prospects online. There are several social networking sites which are described below:

MySpace: MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music.

DIGG: A social bookmarking website presenting science and technology news. Users may vote news items up and down, varying the popularity of the item.

De.licio.us: is referred to as a social book marking site. It is for storing and sharing web bookmarks with other users.

Facebook: is a social networking website. Users can select to join one or more participating networks, such as a school, place of employment, geographic.

LinkedIn: LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking.

Flickr: Photo sharing, commenting, photography related networking, worldwide

Twitter: Twitter is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service, instant messaging, or a third-party application such as Twitterrific.

LiveJournal: A place where people can blog and comment for free. A social networking site can be construed from any site that allows people to leave comments, this includes forums, blogs and video sites such as YouTube.

If you are interested in ways to market your presence online using social networking, contact us today for a free consultation.

Enthusiastically,

Jenna Ryan
http://www.TheMarketingShop.com/
866-697-7638

Backlink Checkers - Backlink Tools for SEO

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Mon, 04 Aug 2008 14:46:00 -0500

Backlink Checker: We build pages
Backlink Anchor Text Checker - Yahoo Anchor Checker

Spider Simulator

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 01 Aug 2008 15:37:38 -0500

What do the search engine spiders (or crawlers) see when they come to your website? Many things that are on your site are completely invisible to search engines such as frames, Flash, images and graphics.

This Search Engine Spider Simulator will help you to see exactly what the search engines see when they land on your webpage.

SPIDER SIMULATOR

Real estate Websites

Cuil.com - The new Google? - Pronounced "Cool"

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 01 Aug 2008 15:22:04 -0500

Cuil is a new search engine started by ex-employees of Google. "Cuil" supposedly means "wisdom" in Gaelic. In English, pronounced "cool." Here's a pretty good article on Cuil.

Cuil Philosophy:

Size Matters
Content & Context over Inbound Links
Organization is Fundamental - Better classification of information
Privacy is Paramount - Cuil analyzes the web, not its users

Jenna Ryan's Opinion on Cuil

I like the way the results show up. Very cool (pardon the pun), but I am not too happy with the random images the search engine pulls for each site. A search of "The Marketing Shop.com" uncovers a slew of photos that aren't ours, nor associated with The Marketing Shop.com. That's just NOT COOL. There is a photo of someone I've never seen before in my life next to my name when I search for "Jenna Ryan." That's just wierd. Hopefully it's a bug and they'll fix that some time soon.

Google Cartoon

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 01 Aug 2008 15:15:52 -0500

Keyword Density - Search Engine Optimization

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 01 Aug 2008 14:58:32 -0500

Keyword Density is the number of times a keyword or keyword phrase is used on a page, relative to the other textual content on the page. If you are trying to achieve top rankings for a keyword phrase, you should have a density of 5% or less. If you use a keyword too many times, you may set-off a Google Penalty Trigger.

To figure out the keyword density for a phrase or keyword on your page, use one of the tools below:

Keyword Density Tool - SEO Chat
Keyword Density Tool - Ranks.nl
Keyword Density Tool - Keyword Density.com

Where to put keywords to increase your keyword density:

Domain Name
Page Titles (title your page using keywords)
Headers (html code: h1, h2, h3, h4)
Anchor Text (inbound and outbound links)
Text / Content (start paragraphs with your keyword phrase)
Alt Tags (html code for images)
Title Tags (html code for links)
Image Files (Name your image files using keyword phrases)

Prosper Texas Real Estate Agent

Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com) — Fri, 01 Aug 2008 14:38:39 -0500

The Marketing Shop.com is proud to announce the unveiling of its latest SEO website in Prosper Texas. The Tiffany Sharkey Team specializes in Prosper Texas Real Estate, Frisco Real Estate and Celina Real Estate. Check it out!

PROSPER REAL ESTATE