Maryland Real Estate Internet Advertising

If you don’t write to please GoogleBot FIRST

David Bruce Jr. (Frederick Web Promotions) — Sun, 27 Sep 2009 03:50:29 -0500

Do you do web design?”

The following reply is common for many SEO agencies:

“Not really, but I always seem to have to go behind you guys take the client out of the witness protection plan you all keep sending them to.”

Web Designers think they’re supposed to be writing to please humans.

Web Designers are Totally Clueless…

If you don’t write to please GoogleBot FIRST

no one is ever going to see your Shakespearean prose of glitzy flash presentation.

Most web design or redesign projects are executed on specifications. In most cases, those specifications emphasize front end design and user experience elements as well as back end content management and administration features. What most web design specifications do not include is attention to how search engines will interact with the web site or how a re-design will impact current search engine visibility.

The result for a web site redesign or change in content management system that does not consider implications for search engines can be disastrous. When changes are made to a web site, it can affect overall content organization, navigation, past SEO efforts of content, syntax of file names and a host of other web page elements.

When search engines crawl web sites, they make copies of web pages and links. Changing web pages and links without redirecting in the right way can be confusing to search engines.The solution to this unintentional sabotage is to implement a SEO migration plan that will help mitigate any negative effects of a major site change. If a web site and the the links from other sites pointing to that web site have been known to a search engine for any notable amount of time, then there is a certain equity that has been built up. Changing content and links essentially sabotages that equity and can result in plummeting search visibility. read more

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Who cares if you have a pretty site… if no one is ever going to see it!

If that expensive site with bells and whistles is ranked #211

I guarantee you no one is ever going to see it.

All my sites (and my clients) are listed MULTIPLE TIMES in the top ten.

Often filling the entire front page of Google with links to OUR sites.

Local Google Advertising by David Bruce Jr of Frederick Web Promotions

Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions

Google Local Business Listings Secret

David Bruce Jr. (Frederick Web Promotions) — Sun, 13 Sep 2009 16:24:01 -0500

Local Business Listings on Google

Local Google Advertising

Google offers a free business listing to small businesses at the top of most local search results pages. Anatomy of a Google search result page: Listings on the right side bar are paid advertisements, often called "sponsored links"

The main body of a search result page are called the "organic" or "natural" search listings At the very top in a colored text box are also paid advertisements, sponsored links.

Above the organic listings are "Google Local Business Listings"

4 Top Listings Secured for our client: Frederick Internet Advertising Results

This wiki deals with only with the Local Business Listings

You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings.

It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program. Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system. The immense popularity of Adwords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords.

Google became fearful that it's search platform would be return search results of the "rich and famous" thus reflecting only what the rich and powerful wanted seen on Google search results.

How does Google determine which website should rank higher than another?

Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn't like from the observable behavior of search results.

Google Maps algorithm is different from the algorithm that anoints one site over another.

It's also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank. You are permitted up to 10 photos of your product or service, use as many of those slots as possible.

Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings Many small businesses get leads and interested inquiries from a local business listing even if they don't have a website url. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it's spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.

The fees involved for a local business listing may be less than the fees for improving your company website's organic listing.

What Determines Google Rank?

Ever wonder why your companies listing in Google does OK in the main body of Google's search results page but is not in the top 10 of those pesky Google Local Business Listings?

Ultimately what you want is to be found in BOTH sets of listings, the net effect of which would be to drive home in your prospective customers Mind's Eye that Google apparently thinks pretty highly of your company if Google is displaying YOUR company listing in the Local Business Listings and in the Organic Search Rankings. Well, people's perception and Google's reality are far, far apart.

Google didn't *pick* you to be #1 and your competitor to be #11

A computer program picked you over the hapless fella you compete with. A person did not visit your site, take notes, compare notes, make a descion, hear the belly aching and whining of the poor fool who got bumped off of his front page listed by a website that ranked better than his...

nope, an algorithm picked you over them.

Think about it... there are what? a Gazillion webpages already indexed in Google? And how many tens of thousands of new webpages being created as we speak? Some of those tens of thousands are being "generated" by a "bot". There is no way on God's Green Earth a staff of humans could possibly keep up with that kind of volume.

An algorithm did it. The robot that scours the Internet (in the SEO industry we call that "spidering") is titled GoogleBot.

GoogleBot Can't Really *Read*

GoogleBot can NOT read... but it CAN count

Googlebot counts the words on your webpage, it counts the keywords and keyword phrases you use in your copy. Is your company website a little light on copy? Too bad for you. It matters little to Googlebot if the fancy flash graphic and dramatic digital photos depicting your most important product are... well the damn thing can't decipher a photo! but it CAN read text. This little fact seems to be lost on web designers. What ever makes your photos good, better or best and likewise your competitors photos crappy is subjective.

Art is subjective, math is not. Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keywords are not.

He who has the most keywords (elegantly, tactfully and deftly constructed with proper enough grammar for the spell checking programmed Googlebot to index).. Wins that coveted top spot!

But... the Google Local Business Listings are a different story. The algo is different. What Google is looking for and rewards when it sees it for the organic search results page (the body of the page) is one thing. What Googlebot is looking to see in the Free Local Google Advertising Listings is quite another.

I'm not about to reveal the entire loophole in a "Google Secrets Revealed" post, not even for a hefty $1000 fee for an ebook (I'd do it for that price if it were ticket sales to a seminar and I got a couple dozen of you to buy $1000 tickets to eagerly learn how I do what it is I do) (that's in the works by the way) No,

I'm not telling, not the whole thing but I will give you a hint, and I'm giving said hint in the form of my own Maryland search engine optimization results. This is not theory, This is not alleged, What follows is battle tested. I'm competing against the best of the best, the top guys and gals in Maryland: other SEO professionals.

Link building technicians like me:)

Here Goes, you figure it out: Write a review

Marketing businesses using Google Page Rank - Al - May 12, 2009 I have been in the marketing business for nearly 35 years and have seen just about everything but I am very impressed with David's knowledge of the internet and search engines;knowledge he uses it to get customer top "organic" page rank across a wide variety of business and organizations...and he techniques show actual page rank in a matter of weeks! He has worked with me for 3 weeks and my company is already establishing itself on a page rank basis. I « Hide [Flag as inappropriate] Was this review helpful? Yes - No

Thanks to Frederick Web Promotions - Stuart - Jul 23, 2009 Frederick web promotions has helped my videography skills become noticed by companies such as the Discovery Channel. With out the help of Frederick Web Promotions more than likely this wouldn't have been possible this soon because the Discovery Channel found me using a google search on Outdoor Videographers a keyword David Bruce and I picked out. He is also a great person to work with because he is so friendly and knowledgeable about web promotions/ promoting. I would definitely recommend him to friends, family, and other businesses.

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Made a profit on the promotion within 2 months! - joesuph - Jul 21, 2009 I'm VERY pleased with David's expertise, it was well beyond what we expected. David is very knowledgable, friendly provides excellent customer service. « Hide [Flag as inappropriate] Was this review helpful? Yes - No

Search Engine Domination!!! - Josh - Jun 8, 2009 David has been amazing. He has taken our small business site and kept us at the top in search engines in the areas that most help our business. He's been so effective that we've decided to remove our phone book advertising, saving us a ton of money and increasing our advertising exposure. Great communication and stays on the ball. We couldn't be happier! « Hide [Flag as inappropriate] Was this review helpful? Yes - No

Director of Operations at Commercial Buildings Maintenance Inc - Roberto - Aug 5, 2009 David grabbed us the #1 spot in Google for Maryland Commercial Cleaning. David has been more than a search engine optimization expert for us teaching our organization social media marketing skills « Hide [Flag as inappropriate] Was this review helpful? Yes - No Write a review

Frederick Maryland Internet Advertising - Christina - Jan 10, 2009 I have been consulting with David Bruce for several weeks about my website. He has worked with me to developed a SEO and marketing strategy that is working very well. At the time of this review one of my businesses is dominating the first page of Google with 4 top spots for the targeted keywords. I am very impressed with the knowledge and understanding that David possesses about SEO and marketing in general. He is an analytical thinker and it shows in his knowledge of how Google and the other search engines work to rank a website. I am always amazed at how many different approaches he can come up with to obtain the desired results for my business. If you want to hit home runs with your internet advertising give David a call to get start. David knows what it takes to dominate the search engines and he will take the time to find out exactly what your goals are so that he can work to achieve them for you. « Hide [Flag as inappropriate] 1 out of 1 people found this review helpful. Was this review helpful? Yes - No

Effective website promotion! - Christopher - Jan 13, 2009 I had a website that did not rank in google at all. I never received any phone calls from new customers. Since Dave took over my site, I have steadily ranked on the first page when searched under Frederick Maryland printers. This has increased my new customer calls from zero to at least one a day. At this rate, I will quadruple my sales this year. « Hide [Flag as inappropriate] Was this review helpful? Yes - No

Gets the job done right! - Josh - Jan 13, 2009 We never had any website whatsoever. David contacted us and offered to publish us a site through a local website. We have been working closely with him since, and I can say that even a small page with David really carries a bang for the buck. Just our small advertising page has netted us curious customer both via phone and e-mail, and we look forward to improving and increasing the possibilities the that David and the internet offer our business! « Hide [Flag as inappropriate] Was this review helpful? Yes - No

Great Service... Highly Recommend! - Pete - Jan 16, 2009 David provided friendly and quality info that helped me dominate local search engine results in no time. If you are looking for LOCAL search marketing knowledge, David is your man! Very good return on investment... Thanks Again David! « Hide [Flag as inappropriate] Was this review helpful? Yes - No

Awesome SEO service - car - Jan 21, 2009 With just a few tweaks and ideas, I was able to get to the top 10 of googles results pages. I am really glad I let David give my site a whirl.? [Flag as inappropriate] Was this review helpful? Yes - No

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Read between the lines here, while I'm flattered by the reviews my clients have gone to the trouble of posting(and breaking my arm patting my self on the back with this shameless self promotion), can you reverse engineer what I just did to get your company website Google ranking results?

Of course you can, just link back to my main site. If you need more help my contact information is everywhere (I'm in the publicity business, if you cant find me, I've not done my job!

David Bruce Jr Frederick Web Promotions Maryland Search Engine Optimization Apex Predator

Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions

What are real people typing into Search Engines to find what they're looking for.

David Bruce Jr. (Frederick Web Promotions) — Wed, 10 Jun 2009 23:19:17 -0500

I do SEO for a living and am often mystified at the business owner's lack of understanding and insistence on targeting the WRONG keywords.

Ultimately What I think is irrelevant

What He/She thinks is irrelevant

The only thing that matters is what the CUSTOMER or potential customer thinks that Matters!!!

I was thinking of writing this article but Gabe got it right so I'm reblogging it.

Maryland Search Engine Optimization by David Bruce Jr of Frederick Web Promotions

Local Google Advertising - Google that

Look where Google is, look where I am, Now call me at 301 363-8206 if you want YOUR company, corporate or organizations website to PERFORM in Google

Local Organic Search Ranking

Short vs. Long Tail Keywords, A Strategy To Dominate Your Local Market

Via Gabe Hoggarth (Working The Magic, LLC):

There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high converting) keywords.

The balance that needs to be implemented in any search engine marketing plan is that of quality AND quantity. Dominating an online market involves a strategy of achieving top search engine placement for all relevant search terms and driving lots of targeted visitors who will ultimately convert into quality leads. So how do we accomplish this?

The Problem With Targeting Short Tail Keywords

The search phrase “Real Estate” is entered into Google 45,500,000 times/month and is highly competitive. For an example let’s think about this from the perspective of a someone looking to dominate the Seattle Washington market. Only a fraction of those 45,500,000 searches for “Real Estate” would find a Seattle real estate related website useful.

Would a Seattle website ranking at the top of this search term generate leads? Sure. But with such a general “Real Estate” term some of these leads may be looking at Seattle, Denver, Miami or other cities. The extra effort it took to rank for such a generic search term would have been better spent targeting many highly searched Seattle related terms.

The Problem With Targeting Long Tail Keywords

Long tail keywords by definition are very specific search phrases with low competition. An example of a long tail keyword is “Queen Anne 2 Bedroom Home For Sale” (Note: Queen Anne is a popular view neighborhood in Seattle, WA) and ranking well for this phrase is relatively easy.

Unfortunately, taking a quick glance at the search volume for “Queen Anne 2 Bedroom Home For Sale” using the Google Keyword Tool there is “Not Enough Data” to report the search volume meaning this phrase is hardly searched. Despite the fact that very specific search phrases enjoy higher conversion rates into leads, even #1 ranking for this term will generate little business. So, how do we capture many of these long tails and optimize and rank for high volume related search phrases?

Finding The Balance – Quality AND Quantity

Initially keyword research and then a long-term strategy, balancing what will produce the quantity and quality of search results, are invaluable in dominating a local market. Accomplishing this takes a two-fold approach.

1. BUILD AUTHORITY FOR THE MID TAIL:

First this involves selecting a ‘mid tail’ keyword phrase, something that is highly search and relevant to the website. Based on these factors for the Seattle market the keyword phrase “Seattle Real Estate” fits wells with 8,100 searches/month, enough volume to support lots of lead generation if ranked well and the visitors will be specific enough that they will convert at a decent percentage. Optimize the main page of the website for this keyword phrase by building links and Google authority.

(Disclosure: Working The Magic manages the #1 ranked website for “Seattle Real Estate” in Google with 10,000 visitors/month that converts roughly 5% of all visitors into leads)

2. CREATE CONTENT FOR THE LONG TAIL:

Once authority is built into the website, the second part of balancing quality and quantity is to then generate content for the long tail. This involves blogging, neighborhood and community information and additional commentary on the website. Using the long tail example from above it would make sense to add content to a Seattle website about Queen Anne 2 bedroom homes that would likely rank well for that search term. The additional content will add relevancy to the website as a whole and those pages will show up in results for all types of long tail keywords.

Permalink: Short vs. Long Tail Keywords

If you would like to learn more about our Real Estate SEO services please email me at GabeHoggarth@WorkingTheMagic.com or call me direct at 888-442-5115 ext. 104.

Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions

Frederick Maryland as real estate investment history

David Bruce Jr. (Frederick Web Promotions) — Fri, 26 Dec 2008 18:37:52 -0600

Real Estate Investment was Frederick County Maryland original reason for existence.

Smart real estate investors recognized Frederick Maryland as an important crossroad, a central point between affluent employment centers in Northern Virginia and Montgomery County.

Interesting Facts you may not have known about Frederick Excerpted from Wikipedia's page on Frederick Maryland

“Frederick Town” was laid out by Daniel Dulany (a land speculator) in 1745 and settled by a German immigrant party led by a young German Reformed schoolmaster from the Rhineland Palatinate named Johann Thomas Schley (d. 1790), who came to the Maryland colony with his wife, Maria Winz. They built the first house of the new town which into the 20th century stood at the corner of Middle Alley and East Patrick Street.

The settlement was founded upon a tract of land granted by Daniel Dulany on the banks of Carroll Creek. Within three years the settlement had become the county seat of Frederick County. It is uncertain which Frederick the town was named for, but the likeliest candidates are Frederick Calvert, 6th Baron Baltimore, Frederick Lewis, Prince of Wales, and Frederick II "The Great" of Prussia. Most sources agree it was named for Frederick Calvert.

The Real Estate a Real Estate Agent should be vitally concerned with is the largest Storefront Commercial Property the world has ever seen: Local Google Advertising Search Results. Face the facts, the status quo is long gone.

If you are a Frederick real estate agent seeking to proffer your wares in the same fashion all the other real estate agents are using... your outlook is pretty dismal. What can you do, as a real estate agent with inventory to move to get your listings to stand out in a crowd? Learn Internet Marketing that's what.

How does a webmaster get anyone to notice their tiny piece of the huge Internet? I mean with billions and billions of web pages to choose from, why would anyone visit your humble little website? In Internet Marketing Lingo the answer to that question is: Unique Selling Point. What can your offer from your website that is better faster or cheaper than similar sites.... and you've got to get the entire message across in 200 characters or less.

Roughly 200 characters (including spaces and punctuation) is all the real estate you get on a typical social bookmarking website, and Google will extract about 230 characters for it's take on your site.

If you can't sell the sizzle and not the steak in 230 characters why would Google bless your site with the top spot for the keyword 'Frederick Real Estate'?

Using the new status quo in advertising as a guide to conventional advertising

The old paradigm was "buy a house because it's a financial investment", implying that that purchase of a new home is going to go up in value.

What could a new paradigm be?... Why did people buy homes before the prices went through the roof?

Rather than pitch the home in your inventory as a 'financial investment wanna be', frame the investment in other than financial terms. Pride in ownership, stability, something to leave your children, relocate closer to your job.

What does Frederick Maryland have to offer in this respect?

They are going to have to replace the American Legion Bridge at some point. There is NO way Montgomery County is going to allow a bridge and an outer beltway to spoil the farmland in Dickerson/Poolesville/ Potomac.

Where does that leave?

The area between Frederick County Maryland and Hagerstown.

Frame your sales efforts in that light rather than apologize for the falling prices and promises of a bottoming out. People still bought homes before they went up in value more than you earned in a few years.

In summary, if you want to move YOUR real estate inventory, find some message, any message that isn't the same old pitch rehashed over and over by countless real estate agents... and say it in 200 characters or less.

David Bruce is available for Effective Maryland Internet Advertising at 301 363-8206

Email davidbrucejr@frederickwebpromotions.com

Technorati Tags: unique selling point

Technorati Tags: frederick real estate

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Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions

Maryland Internet Advertising and Frederick Real Estate

David Bruce Jr. (Frederick Web Promotions) — Tue, 23 Dec 2008 14:54:34 -0600

Maryland Internet Advertising and Frederick Real Estate

Are Frederick Real Estate Agents are a selfish lot?

Or is it that Advertisers are selfish?

What do home buyers want?

Or is a better question what is it home buyers want to get out of buying a home?

What do Google users (people searching for information in Google) want?

Or is it a better question to ask why YOU as a Frederick Real Estate Agent should be acutely concerned about what Google users want?

Everyone wants what they want, when they want it. People want themselves to come first and to be concerned about anyone other than themselves is a secondary issue at best.

What do all Advertisers want?

They want their message to get out and they want people to buy from them.

What do Frederick Maryland Real Estate Agents want?

They want people to buy homes (from them), they want people that can qualify for a mortgage to buy not just any home, but buy a home from them.

Let's look at this advertising problem through the eyes of a home buyer:

What do home buyers want?

What do people looking to relocate to Frederick Maryland want in a home?

They want to know how moving to Frederick Maryland is going to benefit THEM.

They want to know that if they move here, that they'll find suitable employment, they want to know where their kids are going to school, they want to know if there are any interesting things to do if they move here.

What do people searching Google for information regarding those above mentioned benefits of relocating to Frederick Maryland want?

Do you really think all they want is yet another listing, one that looks like all the other listings? How are you going to answer the real questions behind the sale?

People do not buy a better camera to get a better camera.

They buy a better camera to get better pictures!

So what is a Frederick Maryland Real Estate Agent to do?

Learn how to blog is one method, there are a few Frederick Maryland Real Estate Agents doing just this. How would you like to outsource this highly effective method of WEB2.0 advertising?

Well, now you can:

Google this: “Life in Frederick Maryland”

http://www.google.com/search?source=ig&hl=en&rlz=&q=Life+in+Frederick+Maryland&btnG=Google+Search&aq=-1&oq=

Results 1 - 10 of about 1,530,000 for Life in Frederick Maryland. (0.21 seconds)

http://www.lifeinfrederickmaryland.com/

The online portal for young professionals seeking to relocate to Frederick Maryland

Here's what Google says about the “Life in Frederick Maryland Blog”

Life in Frederick Maryland

As promised Life in Frederick Maryland now has Current Job Postings for young professionals seeking to relocate to Frederick Maryland. ...
lifeinfrederickmd.blogspot.com/ - 118k - Cached - Similar pages

Here is what popular WEB 2.0 social networking site Mixx.com says about “Life in Frederick Maryland”

Life in Frederick Maryland: More Current Employment Opportunities ...

Dec 10, 2008 ... All about living in Frederick Maryland, MD second largest city is close enough to the money and far enough out to be Country.
www.mixx.com/stories/3053485/life_in_frederick_maryland_more_current_employment_opportunities - 36k - Cached - Similar pages

Life in Frederick Maryland: Frederick Woman

Contact David Bruce at 301 363-8206

Email davidbrucejr@frederickwebpromotions.com

http://www.frederickwebpromotions.com

http://flickr.com/people/localgoogleguru/

Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions

Google this: Local Google Advertising

David Bruce Jr. (Frederick Web Promotions) — Wed, 10 Dec 2008 18:11:47 -0600

Go ahead, Google this phrase: Local Google Advertising

Why bother hiring a Google consultant if that consultant isn't #1 in Google themselves?

What does it take to get YOUR real estate listing(s) #1 in Google?

...It takes a Local Google Advertising Consultant

For details, see Frederick Web Promotions

David Bruce
301 363-8206
davidbrucejr@frederickwebpromotions.com
6688 Canada Goose Ct
Frederick, Maryland 21703

Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions

Frederick Maryland Internet Advertising Consultant.

David Bruce Jr. (Frederick Web Promotions) — Tue, 25 Nov 2008 03:49:07 -0600

Local Google™ Guru
Frederick Web Promotions

Frederick Maryland Internet Advertising Consultant.

The FIRST Maryland Real Estate Agent to get listed in any of these AreaGuides.com Local Portal Websites

Will get an ENTIRE WEB2.0 Marketing
Campaign Completely Set Up For Them

Completely Turnkey "hands off" instant skyrocket to the top of Google!!

Includes:

MySpace Page
FaceBook Page
Twitter Acct
Blogger blogs created & submitted
Wordpress blogs created & submitted

The FULL COURT PRESS!
And unbeatable Return On Investment

With Google™ there are only two things:
RESULTS or excuses

There are 2 and ONLY TWO reasons a website fails to make money:

Wrong Bait
Wrong Part of the Pond.

What does Frederick Web Promotions do for you?

Change the bait until you catch the specific fish you're fishing for.

WEB2.0 Marketing crushes conventional web marketing.
When was the last time YOUR website made you money?

Mine did about 5 minutes ago... Want yours to do that too?

Google my company name:
Frederick Web Promotions

now Google what I do:
Search engine optimization in Frederick MD

then email me at davidbruce@frederick.com
Call me at

Frederick Web Promotions
Frederick Maryland, 21702

Local Google Advertising Consultant David Bruce Jr of Frederick Web Promotions