Tom Ferry-yourcoach- Real Estate Training, Coaching and Thoughts for this Market

And The World Keeps Spinning Forward... Are You?

Tom Ferry (Tom Ferry-yourcoach) — Fri, 04 Dec 2009 12:43:35 -0600

Happy Friday!

So, we make mistakes. We screw up and hopefully we are the type of person who can apologize and make amends. So once you make a mistake, do you hold on to that story and not let it go? In this video, I want to reminds you to not get stuck in the past and allow yourself to be addicted to what happened in the past. Remember, the worlds going to keep moving forward. The question is, are you?

Remember, your strategy matters and your passion rules!

-Tom

888.866.3377

www.yourcoach.com

Tiger Woods. The Apology. Your Brand.

Tom Ferry (Tom Ferry-yourcoach) — Wed, 02 Dec 2009 15:49:37 -0600

Happy Wonderful Wednesday!

I want to use Tiger Woods' experience this past week to teach a very important lesson about brand management. When you screw up, (remember we all do) are you the type of person who knows how to say "I'm sorry"? Think about this one. In the era of transparency, an apology means the world ... and it seems, its often forgotten.

Remember, your strategy matters and your passion rules!

-Tom

888.866.3377

www.yourcoach.com

Stop Getting Hung Up on One Client!

Tom Ferry (Tom Ferry-yourcoach) — Tue, 01 Dec 2009 13:59:23 -0600

Hello!

I wanted to take a few minutes to speak with you about finding yourself frustrated, with your business and sometimes you fantasize about the leads you have and what business you will receive from them! It can be too much sometimes! You need to sop attaching so much emotion to these leads and keep working to find great appointments for your business!

Remember, your strategy matters and your passion rules!

-Tom 888.866.3377 www.yourcoach.com

Start Spreading The News!

Tom Ferry (Tom Ferry-yourcoach) — Wed, 25 Nov 2009 14:27:45 -0600

Tom Ferry’s NYC Game Changer at Inman News’ Real Estate Connect

Jan 12, 2010 – Jan 15, 2010 • Marriott Marquis Times Square, New York

Are you looking for information that will help you make 2010 your breakout year? Attend NYC Game Changer and Real Estate Connect and get 4 jam-packed days of networking and learning that will help you rethink, reframe and recharge your business.

When: Tuesday, January 12 – Friday, January 15, 2010

Where: Marriott Marquis, Times Square, New York City

Click here for a video from me about this event!

It’s a New Year. New Market. New Technologies. Attend Inman News’ 14th Annual Real Estate conference, January 13-15, 2010. This is the one event where leaders in real estate, finance and technology come together to promote change and innovation within the industry. Real Estate Connect NYC 2010 is where you go to keep up, get ahead and to gather with over 1,300 of your peers to look at the future. Roll up your sleeves, because we’re mixing it up.

What happens at Inman News’ Real Estate Connect?

-Get hype-free social media help.

-Discover new technologies and new tools you’ve never heard of.

-Understand the mobile opportunity before your competition.

-Discover the best way to approach the foreclosure market.

-Find your next customer, a new partner, or breakthrough technology by networking with over 1,000 real estate and technology leaders.

Registration Information

Get $100 off Inman registration

Until Nov 30: Get $100 off standard Inman registration. It’s easy to do. When you’re registering, just enter “ferry” in promo code and save. Added bonus: If you’re an Inman Premium member, you can get an extra $100 off. (Pretty sweet — a $200 savings off Inman registration)

You Have a Lot to Be Thankful For

Tom Ferry (Tom Ferry-yourcoach) — Wed, 25 Nov 2009 13:49:41 -0600

Happy Wednesday!

I just wanted to take a few minutes today to talk to you about all the wonderful things we are able to experience in our lives, and how we should take time to think about and enjoy those things. Be thankful for what you have, its a wonderful life! Wherever you are, its perfect. Its time to reflect on that gratitude.

Remember, your strategy matters and your passion rules!

-Tom

888.866.3377

Information is NOT Enough!

Tom Ferry (Tom Ferry-yourcoach) — Mon, 23 Nov 2009 13:59:29 -0600

Happy Monday!

On the Monday before Thanksgiving, I want to talk to you about accountability. Do you know someone who has the knowledge but can’t act on it? I discuss this in my Monday video about how accountability plays a huge part in success! I give you 3 things you can add to your “checklist” and help you change your behavior to enhance your results!

Remember, your strategy matters and your passion rules!

-Tom

www.yourcoach.com 888.866.3377

If Information Were Enough...

Tom Ferry (Tom Ferry-yourcoach) — Mon, 23 Nov 2009 10:33:24 -0600

Have you ever read a book, listened to a cd or someone do a talk and found yourself inspired to change or take new actions?

We all have.

Have you ever been in that inspired state and started, but didn't follow through? Or worse, didn't start at all?

You're not alone... I know I have too.

Here's the challenge... information isn't enough.

Think about it... If information was enough you would give an alcoholic, an under performing sales person, a struggling student or a depressed spouse a book or cd program with all the answers and they'd immediately be on the fast track to life long success and happiness.

Information simply isn't enough.

To really make a lasting change... To create a true break through in your performance... To ultimately live your life and run your business by design. I have found you need the following in place to ultimately follow through.

1. Strong enough emotional reasons to change (we refer to this as you "why?").

2. The information you need including a model to follow (if someone else can do it, so can you)

3. An environment that will support your new intentions and behaviors.

4. A change in mental your mental and emotional associations (what it means) to your past and the future you desire.

5. Structure and accountability to keep you on track when you're ready to quit or give up.

Think about those 5 points. If you find yourself starting and stopping. Getting fired up, then not following through.

It's not about getting more information... it's about changing your approach and putting the structure in place to succeed.

If you're planning on 2010 being different (financially, physically, emotionally etc) than 2009.

Ask yourself, which of the 5 do I need help with? Then get off your bum and start!

Tom

P.S. Reading this post was not enough! :) Strategy Matters and Passion Rules!

Tom Ferry YourCoach.com 888.866.3377

Do the Thing, Have the Power!

Tom Ferry (Tom Ferry-yourcoach) — Fri, 20 Nov 2009 16:48:03 -0600

Happy Friday!

Here are a few notes I would love to share with you here, remember what YOU are capable of!

Your Strategy Matters and Your Passion Rules!

-Tom

Are You Addicted?

Tom Ferry (Tom Ferry-yourcoach) — Wed, 18 Nov 2009 12:32:38 -0600

Happy Wednesday!

On this Wednesday, I want to take you through a look at how the addiction to the past is stopping you from moving forward in your business.

Remember, your strategy matters and your passion rules!

-Tom

Monday Morning Planning Session

Tom Ferry (Tom Ferry-yourcoach) — Mon, 16 Nov 2009 18:09:52 -0600

Happy Monday!

The holidays are fast approaching, but don’t let distractions slow you down! I give you three planning goals to have a powerful week, watch the video below!

Remember, your strategy matters and your passion rules… right now more than ever!

-Tom

Tom Ferry and Jim Marks Talk Real Estate Coaching- What Do Your Clients Want?

Tom Ferry (Tom Ferry-yourcoach) — Mon, 09 Nov 2009 12:35:24 -0600

Happy Monday!

Hope everyone had a great weekend and is ready to start the week off right! Join myself and social media strategist Jim Marks talk about the expectations on what your clients are looking for online and to make sure you are meeting these expectations.

Remember, your strategy matters and your passion rules!

-Tom

Tom Ferry and Gary Vaynerchuk Talk About Crushing It Now with Real Estate Training

Tom Ferry (Tom Ferry-yourcoach) — Fri, 06 Nov 2009 11:30:04 -0600

Happy Friday!

Hope everyone enjoyed themselves at The Designing the Decade Ahead Event in La Jolla!

I found a few minutes to catch up with Gary Vaynerchuk, New York Times Bestselling Author to talk about relationships and building your business right now. Gary and I have a short, high-energy conversation to help lead you to make a game change right now.

Make sure you listen towards the end to see how you can get on a conference Q & A with Gary!

Remember, your strategy matters and your passion rules!

-Tom

www.yourcoach.com

Gary Vaynerchuk Live at Tom Ferry’s Real Estate Training Event (And Gary Watched His Mouth This Time!)

Tom Ferry (Tom Ferry-yourcoach) — Thu, 05 Nov 2009 17:02:29 -0600

Happy Thursday!

We just completed our rocking event “Design the Decade Ahead” in La Jolla, CA, where 700 Agents spent three days creating their vision for their business for 2010 and beyond.

We had an incredible line-up of speakers … Ian Watt, Jim Marks and Gary Vaynerchuk! They crushed it!

So many of you emailed me to see Gary’s segment, I decided to have someone take their Flip Camera and just record it. Here you go …

Click Here For The Video!

Ok, the quality is not the best, but the message is loud and clear! I hope you’re hearing it! (And Gary even tried his best to not swear!!!)

Remember, now more than ever, your strategy matters and your passion rules!

-Tom Ferry

Click Here for a free Coaching Call.

The Power of Focus

Tom Ferry (Tom Ferry-yourcoach) — Fri, 30 Oct 2009 12:28:28 -0500

There's GOOD and BAD news all around. What are you choosing to focus on?

Remember, your strategy matters and your passion rules… right now more than ever!

-Tom Ferry 888.866.3377

What Stops You In Life?

Tom Ferry (Tom Ferry-yourcoach) — Fri, 23 Oct 2009 11:37:51 -0500

Take a moment today …

Remember, what stops you in life, stops you EVERYWHERE!

Check out my thoughts here!

Strategy Matters and Passion Rules!

-Tom Ferry asktom@Yourcoach.com

Balloon Boy: A Coaching Session In Branding

Tom Ferry (Tom Ferry-yourcoach) — Fri, 16 Oct 2009 13:52:50 -0500

Happy Friday!

So did you happen to catch the story about “Balloon Boy” last night on CNN … well Kathy and I sure did and it got me thinking! Check out this coaching session about creating/improving your brand!

Strategy Matters and Passion Rules!

-Tom Ferry

That Dreaded “To-Do List”: Why I Say Stop the Insanity!

Tom Ferry (Tom Ferry-yourcoach) — Tue, 13 Oct 2009 13:31:33 -0500

Happy Tuesday!

Check out why I’m saying, “Stop the Insanity” with your to-do lists!

Remember, your strategy matters and your passion rules!

-Tom Ferry

Star Wars and Real Estate ... Is the Force with You?

Tom Ferry (Tom Ferry-yourcoach) — Mon, 05 Oct 2009 11:48:24 -0500

Hope you had a great weekend!

On Friday night, my family and I went to see "Star Wars In Concert" ... what a great show! We each had a blast and it got me thinking about: What does "the force" have to do with your business?

Take a moment to watch!

VIDEO from me click here to watch

Strategy Matters and Passion Rules!

Tom Ferry

42 AHAs from the TOM FERRY SUMMIT 2009 – Your Guide to the Real Estate Galaxy

Tom Ferry (Tom Ferry-yourcoach) — Thu, 10 Sep 2009 00:02:57 -0500

Very cool summary from Barb about last month's Success Summit! What an honor to read... thanks!!!

Via Barb Fischer (RD Brown Real Estate):

Hello fellow RE professionals—anyone else out there used to go to MIKE FERRY at the Palm Desert Marriot years ago? Mike had great scripts, but his approach was too hit ‘em over the head for me…. we all need to find the right one for us and TOM FERRY scored a home run with me. Whoo-hoo--he even said I’m his kind of woman :) you know, the “other side of 50”…how kind and gentle is that!?!

Anyway, lots of juicy tidbits at the TF Summit this year—my first one of many… amazing how obvious some of this is but some of us (me!) need to clonked over the head frequently…

OK so I’m a bit late with the notes—but it took me a month to type them all up. Now please add yours, and let’s all launch ourselves onward and upward!!

1. Start VLOGing, and keep on blogging. Use social sites to educate and expand brand. Make videos for YouTube; use others’ titles as my keywords. Launch an online TV show.

2.Think of social media as the world’s biggest cocktail party. “Work the room” like a cocktail party, but don’t be that obnoxious agent who keeps shoving their business card at everyone, instead, talk about what they are interested in (i.e. their kid’s soccer games)

3. Expose yourself to what is possible

4.Be 100% relevant to today’s buyer and seller

5.Move from lifestyle broker to true entrepreneur. Lifestyle brokers have massive financial ups and downs

6. Be a game changer—do something truly extraordinary in the market

7. The cheese has moved

8. Consumers values have shifted radically. People are anxious and feel uncertain. People want: Control. Security, Savvy, Thrift, Self-sufficiency and Stability. Go to http://www.iconoculture.com

9. Crush it= requires a change of thinking

10. Am I a hostage to one lead source?

11.Be laser focused. Clients want my A-game

12. Change my belief system to: if they can do it, I can too!

13. Ditch the drama

14. Business is like the game “Chutes and Ladders”

15. Go to other cities in craigslist, pretend I’m a buyer and cut and paste their good headlines; i.e. “we had another bidding war last weekend” (to attract sellers)

16. Read” What Would Google Do?” (book) pay attention to part about them posting agent rankings. Ask yourself: How would I make adding 10 deals a month a no brainer?

17. I’ve been playing it so small it’s scary. Think in BIG questions. Not: how can I get another listing, but—how would google attract a ton more listings? Don’t ask small questions! Create a BIG plan. Make a BIG contribution.

18. How do I become a YES? Am I a YES or a NO? Declare what I want. Wake up and shout: “I AM A YES!”

19. Always question: what is worst case scenario (death) what is most likely scenario and what is best scenario? Use this method to make every decision.

20.Build a team, don’t be afraid

21. Commercial REO is next

22. Solve their problem (asset manager or client)

23. Create an inner circle and criteria for buyers which they must meet

24. Create 5 gmail accounts and vary them by putting a dot or plus sign somewhere so won’t get banned from craigslist. Run 5 minimum ads per day from these “separate” accounts

25. What is my purpose, why am I here? Know this answer.

26. Tweet and FB. It’s not me, it’s we. Go to tweetpeek and twitterlocals to see who is saying what and when. Look for conversation, take interest and respond. It’s a community conversation so get engaged. Goal is not to sell a house but develop relationships. Can leap circles of influence. # of followers means nothing—better to have 12 conversing followers than 1200 not talking.

27. To be a game changer, there are no zingers, just do the right thing over and over

28. I am better than my business is today. Go from “my business sucks” to “I’M KICKING A**” Reinvent yourself. Don’t be addicted to the past and the opinions of others… you can overcome anything!

29. In marketing, we are either unique or we are weak. Pick a niche and stick with it

30. GEO farms—make sure a huge ROI is available/attainable

31. Everything is uncertain except now.

32. Be THE agent

33. Be an expert in Programs for Distressed Homeowners (not short sales) let them self discover that short sale is best for them

34. Like the Navy SEALS, it’s excellence or nothing! There are no other options

35. A coach is somebody to report to who is on my side

36. Brian Tracy: Doesn’t matter where I’m coming from, just matters where I’m going. Procrastination becomes a habit and everything is hard before it’s easy. Don’t stop at “Someday Island” Kick yourself off that island! If I do what successful people do I will be successful. How important I feel determines my length of life. My ability to earn money is my most important financial asset. 3 enemies of success are comfort zone, learned helplessness and path of least resistance. Action destroys fear. Shout it: “I AM UNSTOPPABLE!”

37. Continuous learning is key.

38. Erase bad $ memories.

39. Try to get your name for all social sites, if not available use your name with same # after it

40. Strategy matters, passion rules! (Gary Vaynerchuk). Every move online is exposed and authenticity is key. Content is king and marketing is queen so interact. When is talking to real consumers online NOT my job? Go where the people are. The eyeballs are shifting!! Not about talking but listening. Build my business around my passion. Hit the ball out of the park.

41. WHO DO I NEED TO CALL TO GO BEYOND MY CIRCUMSTANCES???

42. How valuable is my message?

Now, please share yours!

42 AHAs Your Guide to the real Estate Galaxy via TF Summit C 2009 Barb Fischer San Diego

Ready for a GAME CHANGE in Your Business?

Tom Ferry (Tom Ferry-yourcoach) — Tue, 01 Sep 2009 18:00:53 -0500

Join us, and participate in a high-energy, three hour Game Changing event, where I will give you the scoop of where the Real Estate Industry is going and what you need to do about it! At this free event, I will cover:

· The 5 BEST ideas from the ’09 Success Summit to catapult your business!

· Learn the GAME CHANGERS happening right now in the Real Estate Industry!

· Follow the PATH OF PROGRESS with social media PR and the power of engagement!

· Jumpstart your PLAN FOR 2010, to get clear on your strategy to connect and covert!

“Game Changer” will be in the following So. Cal cities- call 888.866-3377 to sign up:

· Ontario Oct. 6

· Los Angeles Oct. 14

· Newport Beach Oct. 15

· La Jolla Oct 22

Read what Agents are saying:

“Great seminar!!! I heard more NEW ideas, suggestions, and information than any Real Estate seminar since my first big one, back in 1991. I commit to attending Tom’s events.”
Steve Smith RE/MAX

“I have been to a ton of seminars during the past 22 years of being in the real estate business … and this event was by far the MOST value packed seminar I have attended.”
Susie Scholl Prudential California Realty

“Tom, you rocked the Real Estate Industry and brought life back to agents. When times are tough, you know how to bring everyone back to focus, which brings many more possibilities to all our families!!!”
Stephen Christie Coldwell Banker

“There is no Coach or trainer that is so on the cutting edge as you are! I will not miss out where you are taking America! Thank you for your dedication to us Tom!”
Kurt Francis Century 21 Award

Why don’t you give yourself the opportunity to learn for yourself what the “buzz” surrounding our company ! These events are very limited in seating, so make the commitment today to register! (888)866-3377

Strategy Matters and Passion Rules!

Tom

When You Look Down, You Fall ... Life on a Paddle Board

Tom Ferry (Tom Ferry-yourcoach) — Mon, 24 Aug 2009 16:57:18 -0500

This past week, Kathy, the boys and I took a little family vacation down to Mexico. Well to be honest, it’s turned into a work-vacation. Like a lot of my friends, I was SO pumped up after leaving the Summit, I could do nothing but think and create … so we did that there, with our feet in the sand and the sunscreen on.

One of the boys list “To Do with Daddy in Mexico” was learning how to paddle board!

They’ve been psyched about this all Summer. Typically on the weekend, we head out on our boat and go to a great cove in Emerald Bay, where they are enchanted by people standing up, paddling across the ocean! So we decided, we gotta’ take some lessons and ride!

The four of us pull up to the class on the beach (nice view right!!) and one of the first things we learned was:

“On a paddle board if you look down, you fall down.”

Then, the instructor said:

“If you focus on where you are going, the horizon, the waves, the big bounces don't take you out and you keep standing.”

How about that … if you look down, you go down and if you don’t look out into the distance, you don’t even make it on the water.

As Kathy and I revisited the trip on the plane ride home, we talked about the wisdom we learned and how MUCH it applies to our business right now!

In business, if you're always staring at today and the challenge in the moment, you fall down. You just don’t go far, because you get trapped in all of the small, to-dos, time wasters and pitfalls.

When were focused on the horizon/our vision, we just keep paddling through. Whether or not the waters get rough, when you know exactly where you’re going, life’s ride becomes easier to manage. It’s the vision/plan that takes us to all the coves we want to see on the horizon.

At the Success Summit, for those of us who were there, we went through a ‘vision board’ exercise. I have gotten so many emails over the past few days about how good and empowering it feels to have some direction in business. It seems like a simple thing to do, but once you get that clarity on where you’re going, you start to flow.

Let’s all remember to stay focused on where you’re going, not the rough waters you’re in at any particular moment!

Strategy Matters and Passion Rules … and go out there and CRUSH IT while you’re at it!

Tom Ferry

P.S. Oh and in case you’re wondering … Michael and Steven CRUSHED IT out there on the water. What proud parents we are!!! They have their eyes on their visions, in more ways than one!

2009 Success Summit – Relevance Test

Tom Ferry (Tom Ferry-yourcoach) — Mon, 17 Aug 2009 13:10:29 -0500

Take the Summit Relevance Test:

1. Are you on the first page of Google? If you are, what position are you?

2. Do you have strong brand equity? Your brand is the promise you are making

3. Are you fully utilizing social media to expand your brand and your reach?

4. Do you blog more than once a week?

5. Are you utilizing video and video sites to educate, expand your brand and attract customers?

6. Are you proficient with short sales, working the banks and the agents that control the reo’s?

7. Do you have at least 5 working lead generation sources or are you held hostage to only 1?

8. Do your skills give you the ability to convert or are you simply a “one trick pony”?

9. Are you passionate about your work and does it show?

10. Are you working on a team?

11. Do you have the structure and the accountability to keep yourself, your actions and your business lazer focused?

Let me know how many of the above questions you have answered “yes” to…

Passion Rules!

Tom

Real Estate Sales Wisdom in a Drumstick® Ice Cream Cone

Tom Ferry (Tom Ferry-yourcoach) — Fri, 17 Jul 2009 11:29:51 -0500

Summer’s here and in my house that means Jr. Lifeguards daily, tons of sand and sunscreen, loads of pool time and family barbeques, complete with ice cream.

The other night my sons and I were enjoying one of those classic ice cream treats called “Drumsticks”. You know the ones … Peanut pieces on top of vanilla ice cream, swirled with chocolate in an old fashion sugarcone. (I forgot how good they were …!!!)

So as Michael, Steven and I were enjoying our final bites, my youngest Steven piped up and said, “Daddy, you know why I love eating these?”

“Tell me" … I said.

My little dessert connoisseur said, “Because they taste really good, but my favorite part is the bottom. In your final bite, you get that big piece of chocolate. That’s why I like them … for that final bite!!”

He went on to say, “In no other treat is my favorite bite the last bite. Doughnuts get hot and sticky, lollipops get gloopy, and M & Ms melt by the time you get to the last few in the bag … Drumsticks are the only desert that has that perfect last bite!”

I walked away from the conversation thinking about my favorite “final bite” and then (of course!!!) to real estate … the lasting impressions that we as sales people make.

Are we great to the client all of the way through the transaction and top off their experience with delight … or do we come on strong and then fizzle, leaving them with less than “perfect Drumstick” satisfaction?

Now stay with me here …

We should all commit to be more like the Drumstick and less like the doughnut!

Sometimes I hear consumers talk about their real estate agent experience and they complain … why? They tell me how great the agent was in the beginning as they were working to get the listing agreement signed, but then towards the end, the agent became distant and not so ‘sweet’. The consumer walks away, dissatisfied and disappointed.

That’s no way to end a relationship!

During these Summer months I challenge you to start thinking about the impressions and the client experience you’re giving to the people who have trusted you with their biggest investment. Commit to being that agent who gives these customers 110% and allows them to walk-away from the transaction as happy and content as Steven was the other night!

Here’s to being a Drumstick … (or just a really committed real estate agent!!!)

Strategy Matters and Passion Rules!

Tom Ferry

Free Real Estate Training In Orange County for You- Check This Out!

Tom Ferry (Tom Ferry-yourcoach) — Thu, 09 Jul 2009 13:11:05 -0500

Orange County Real Estate Agents … listen up!

Have you been hearing about Twitter, Facebook, ActiveRain, blogs and other social media tools??? But as a busy agent, you’re not quite sure how to use these tools effectively and allow them to help you earn more money, right now? Then this exciting, live event is just for you!!! Learn the following:

Surefire Ways to Get Buyers into Action
7 Ways to Become Relevant in Your Market Using Social Media
5 Strategies to Expand Your Brand and Reach
3 Things to Do this Week to Generate More Business Using Social Media

CLICK HERE to register for July 22^ndin Orange County

This event is NOT to be missed … and offered 100% at no cost to you. So … what are you waiting for? It only takes 30 seconds to register online!

Passion Rules!

Tom Ferry

Social Media-Its about (THE) time. (Jim Marks AND Tom Ferry)

Tom Ferry (Tom Ferry-yourcoach) — Wed, 08 Jul 2009 13:46:53 -0500

Via Jim Marks (Virtual Results):

Tom and I work with Real Estate Professionals, not Social Media Marketers. There is a huge difference.

For Social Media Marketers, Social Media is their job. For Realtors, they have a job and social media is just a way to engage, communicate, become relevant in the market, build relationships, brand and generate leads (depending on who you speak to…) When teaching Social Media, the number one question (by a mile) I receive is: “

But where do you find the time?”

I hear this almost every day from my Realtors. Look, it is possible that YOU may not have the time. Possible, not probable. Here are some tips I share with my Realtors to ensure they can squeeze a bit more time for their Social Media Marketing Efforts

1) Control your day. - Do you get up each morning and let the day determine what your schedule is? Do you have 2-3 things on your calendar and “do some work” in between? Do you get up, go to the computer and REACT to your email? Not effective. Become a Task list taker. Keep detailed task lists and prioritize them regularly. Immediately upon finishing one task, start another. At the end of each day do two things.

a) Look at what you have ACCOMPLISHED. I know you work hard. Lots of people work hard. What did you remove from the list?

b) Decide what you are going to accomplish tomorrow and commit to work until you accomplish it. Knowing that you will work until you accomplish your goals, will ensure you don’t waste time on non-productive stuff.

2) Get Mobile-How often are you parked in front of a home, waiting for a client, or Realtor to meet you. How are you investing your down time? Social Media Applications (twitter and facebook, etc.) have GREAT mobile apps. Keep in contact with your community through out the day, in your less productive time. (And for some, I know the word “app” sounds scary, but they’re not. They are simple, easy to download and use tools to make you more efficient- trust me!

3) Understand the cloud- Web based applications like gmail, facebook or twitter allow you to chime in from any computer, anywhere. At the office or a client with a few extra minutes? Get in touch.

4) Have a Virtual Lunch- Who do you go to lunch with, friends? Fellow Realtors? How about grabbing a sandwich and sitting down in front of your computer with your Active Rain or FB Friends and favorite tweeples.

5) Schedule it. It’s Marketing. Just like everything in life, sometimes when we don’t write it down and commit to it … it goes undone. And when you’re online engaging and marketing yourself, it can be quite easy to surf the net for latest news or celebrity gossip, or check out the sales online. Once you commit in your schedule time to engage in social marketing, hold yourself to this time allotment. 6) Remember, for many this is their form of Prospecting. – For years we’ve been taught to spend an hour or three making calls or knocking on doors, following up on leads, scheduling appointments after open houses and sending personal note cards. Today, spending strategic time on Twitter searching key action phrases like “looking at homes in LA” or “looking at Trulia” and engaging prospects is a valid form of prospecting. Spend some time getting your ‘virtual home tours’ on YouTube or Active Rain.

The key is (like everything else we do throughout the day) have a plan, an outcome and be intentional and it will pay off big time.

Was this Post Valuable?

This was the collaboration between Jim Marks(virtualresults.net) a social media strategist, and Tom Ferry, (yourcoach.com) a Realtor coach and trainer. Leave a comment if you would like more tips on how to control your time and create a successful social marketing strategy.