guerrilla marketing weapons: Guerrilla Marketing 114: What kind of selection do you have? - 10/18/09 05:48 PM
This is part of a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
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One thing I learned when I was a Realtor several decades ago was that … (4 comments)

guerrilla marketing weapons: Here are all the entries in the recent ActiveRain Nature & Marketing contest - 10/08/09 07:20 PM
I would like to thank everyone again for participating in the ActiveRain Nature & Marketing contest.
To see the Finalists and the winners, click here.
After trying many eBook software programs, including paying for a couple of them, I didn't find one that I was happy with.
The free ones … (11 comments)

guerrilla marketing weapons: Guerrilla Marketing 113: How do you set the right price for your services? - 10/07/09 12:09 PM
This is part of a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
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My wise old grandmother told me that there were four subjects that were not … (10 comments)

guerrilla marketing weapons: Guerrilla Marketing 112: Is your identity different from your image? - 09/25/09 08:30 PM
This is part of a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
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One of the most common problems I run into when I'm working with the … (12 comments)

guerrilla marketing weapons: Guerrilla Marketing 111: Your marketing plan - 08/20/09 12:46 PM
This is the eleventh in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
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A lot of people, when starting a company, will create a business plan, … (7 comments)

guerrilla marketing weapons: Guerrilla Marketing 110: Distribution - 08/02/09 11:16 PM
This is the tenth in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
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One of the most powerful statements I've heard in recent years was a … (10 comments)

guerrilla marketing weapons: Guerrilla Marketing 109: Data, demographics, information, knowledge.... - 07/28/09 12:19 PM
This is the ninth in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
*****
One of the best Guerrilla Marketing weapons is knowledge, simply knowing more than … (6 comments)

guerrilla marketing weapons: Guerrilla Marketing 108: Location - 07/16/09 08:51 PM
This is the eighth in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
*****
We've all heard the old adage about "Location. Location. Location." Usually we apply … (3 comments)

guerrilla marketing weapons: Getting business from home and garden shows, fairs, and carnivals - 06/24/09 10:59 AM
Each year here in San Diego County, we have four major home and garden shows, as well as one of the nation's largest Fairs, the San Diego County Fair.
Each year I consider getting a booth at the home and garden shows, as well as at the San Diego County … (12 comments)

guerrilla marketing weapons: Is ActiveRain the new USA Today? - 06/24/09 09:04 AM
Blogging has been around for hundreds of years. What? You didn't know that? It simply had a different name and, of course, wasn't done online. I'm not hundreds of years old, so I haven't been blogging that long, but I have been blogging for at least 38 years.
"Where were these … (6 comments)

guerrilla marketing weapons: Guerrilla Marketing 107: Themes - 06/22/09 02:58 PM
This is the seventh in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
*****
If there's one thing that can compete with a corporate logo for identification … (3 comments)

guerrilla marketing weapons: Guerrilla Marketing 106: Logos - 06/15/09 12:03 PM
This is the sixth in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
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Because we live in a world that is so visually oriented, having a … (10 comments)

guerrilla marketing weapons: Tattoos aren't just for people anymore: The Ultimate Tattoo - 06/03/09 06:06 AM
Whenever I'm out and about, I'm always on the lookout for new and interesting marketing ideas because, in this economy, they quite often fall into the realm of Guerrilla Marketing in using time, energy, and creativity over just throwing dollars at your target audience and hoping for the best.
East San … (21 comments)

guerrilla marketing weapons: Guerrilla Marketing 105: Are you wearing the right color? - 05/31/09 12:31 PM
This is the fifth in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
*****
One of the problems that computers and inexpensive color printers brought to the … (10 comments)

guerrilla marketing weapons: Guerrilla Marketing 104: Quality - 05/21/09 06:24 PM
This is the fourth in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
*****
The Internal Revenue Service and many business schools regularly report that eighty percent … (10 comments)

guerrilla marketing weapons: Guerrilla Marketing 103: Niches - 05/09/09 11:29 AM
This is the third in a series of posts that I'm doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson.
Previous Guerrilla Marketing posts can be accessed by clicking here.
*****
Invariably when I start working with a new Client, one of the first … (12 comments)

guerrilla marketing weapons: Guerrilla Marketing 102: Name - 04/27/09 06:25 PM
This is the second in a series of posts that I'll be doing about Guerrilla Marketing based on the book Guerrilla Marketing Weapons, by Jay Conrad Levinson Previous posts can be accessed by clicking here.
Ever wondered what your parents were thinking when they named you and your siblings? Ever … (22 comments)

guerrilla marketing weapons: Book review: Guerrilla Marketing Weapons - 04/21/09 05:22 PM
Way back in 1983, I had just moved from Houston to College Station, Texas. The hustle and bustle of Houston had just become too much for me, especially since the company I had been working for had moved. Previously they were a mere 13 miles from where I lived in … (6 comments)

 
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Russel Ray, San Diego Marketing & Business Consultant

La Mesa, CA

More about me…

Russel Ray

Address: 7000-31 Saranac Street, La Mesa, CA, 91941-3315

Office Phone: (619) 341-0173

Cell Phone: (619) 341-0173

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