video marketing for realtors: The Future Of Realtor Marketing - 08/09/12 12:24 AM
 
When I studied marketing at Eastern Washington MBA School, they taught us the 4 P’s of classic marketing (product, price, place, and promotion).  Interestingly, the classic marketing text misses the questions “who” and “when.”  Books such as Crossing the Chasm by Geoffrey Moore add “who” and “when” dynamics to marketing such as the concept of early adopter and late adopters.  Marketing analysis has evolved to focusing on opinion leaders (spheres of influence).
Realtors have tried every form of mass marketing effort such as TV commercial, billboards, grocery store ads, flyers, sponsorships, radio broadcasts, Google Adwords, search engine optimization, Trulia, Zillow, … (3 comments)

 
Ryland Taniguchi (The Ryco Group Keller Williams)

Ryland Taniguchi

Seattle, WA

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The Ryco Group Keller Williams

Address: 1307 N 45th Street, Suite 300, Seattle, WA, 98103

Office Phone: (206) 832-9590

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