marketing: Curb Appeal has Evolved to Another Level! - 08/15/08 10:06 AM
Only a short while ago, the descriptive words "curb appeal" only meant an enticing appearance as people drove by the property. However, in this day your first shot at luring buyers to look at your property is via the internet with great photos of the outside and interior of the home … (0 comments)
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marketing: As Nike has made famous the phrase "Just Do It!" - 06/09/08 10:26 AM
In this period of a somewhat flat real estate market, people are deliberating on what should I do to set myself apart and get new business? What advertising medium is most effective? What area should I choose to farm? Should I blog? Should I re-vamp my website? On and on we … (2 comments)
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marketing: One Man's Loss is another Man's Gain? - 05/13/08 11:22 AM
A local realtor is advertising the opportunity for investors to pick up foreclosures on local properties. I spoke with her Saturday after seeing her signage on her Honda sedan advertising "Buy Foreclosures". She indicated she had taken out 7 individuals that day to view 9 different properties that day in a … (6 comments)
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marketing: What Incentives work best to get agents to attend Open Houses? - 02/18/08 09:16 AM
In our trade area, realtor open houses are customarily held on Wednesdays on the Mainland and on Thursdays on the Island. People try all sorts of schemes to "lure" other realtors to come by and view the properties, such as lunch, door prizes, cash drawings and other enticements. I've always thought … (10 comments)
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marketing: The Way to a Man's Heart (or Woman's) is thru his Stomach? - 02/05/08 01:25 PM
The media continues to paint a pretty colorless picture for the real estate market with a recent feature story on the nightly news of another Georgia real estate broker who had changed her real estate firm to a flower shop! I am located on St. Simons Island in Southeast GA and … (1 comments)
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marketing: I'm so Excited, and I Just Can't Hide It! - 01/07/08 10:19 AM
Just like the Pointer Sisters sang back in the day, I am so excited about the New Year and the new life we are already seeing in our office. We have gotten some great new listings and are receiving numerous floor call inquiries from people looking for a property. Agents are … (0 comments)
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marketing: Evel Knievil: An advocate of bold marketing! - 12/07/07 09:48 AM
Evel was no doubt a daredevil, but certainly much more than that. He came up with an original marketing plan to showcase his stunts that few could rival. If only we could be as innovative and fearless in promoting our real estate careers, I am sure we would all be hugely … (3 comments)
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marketing: Vacant Homes make for increased crime - 11/26/07 12:06 PM
I find it distressing that the misfortune of families who have lost their homes to foreclosure trickles down to other homeowners in those neighborhoods. Statistics indicate that where there are a large number of vacant homes crimes are on the rise. From break-ins, drug dealing and vagrants using the properties for … (2 comments)
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marketing: It's a Spooky Business! - 10/30/07 11:27 AM
After just returning from a seminar in Orlando on marketing commercial properties and planning to go to Tampa next week on a referral-networking seminar, I feel my coat tails are flying behind me. However, as I told my co-workers in an office meeting yesterday, I firmly believe it is important to … (4 comments)
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marketing: The Facts of Life! - 09/28/07 09:07 AM
Setting a realistic market price for a property is most important if we plan to move it in a reasonable amount of time. Sometimes coming up with a CMA from our local MLS system info is a challenge when there has not been a lot of activity in a given area … (1 comments)
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marketing: PLAYING THE OPEN HOUSE LOTTO! - 08/13/07 06:24 AM
Listing agents strive conscientiously to do all the right things to market our Seller's properties. Part of the process is the ever-popular REALTOR® open house. We implore our fellow REALTORS® to come view the home, we provide the best "bait" we can to lure them & then hope for the best. … (5 comments)
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marketing: That Dog Don't Hunt! - 08/01/07 08:08 AM
"That Dog Don't Hunt"
There was a time when a listing agent's major responsibilities were to enter the listing in the local MLS system, place an ad for the property in perhaps the local newspaper and area publications and wait for the offers to roll in. In that era, I held … (4 comments)
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