In no particular order….here are the BIG FOUR reasons you need to look at when you list/sell your home.
- Location –Not much you can do about that you say…it is where it is…true enough ! But who knows that ? Is there a sign on the lawn ? Are there directional signs to the property ? Is it listed in MLS with easy to understand directions ? What internet presence has your agent given your listing ?
- Condition – “Handy man’s special” and “as is” don’t get it anymore…and neither do the people who want to finance them….not sooo much…condition for financing/appraising and showing well in an often over loaded inventory market is optimum. If there are major structural and/or mechanical issues…the roof, foundation, furnace…credits to the buyer don’t do the trick…they won’t be able to finance the roof that leaks, the basement walls that lean, the furnace that spouts carbon monoxide…where there is a will, there is a way…ask your realtor how this can get done professionally before listing.
Old peeling paint…dated…..carpet, light fixtures….not every update has to cost a zillion dollars…clean it for starters….paint it….make it inviting…if you wouldn’t buy it...will someone else in the condition it’s in ?
PROMOTION - If you listed your home with a discount or less than full service agent, the money you saved came from the marketing that isn’t done…the open house you didn’t have, the signs, the internet exposure…the availability of the listing agent (or your own if appointments are thru the seller) to show the property at the time the interest is the highest…when the buyer wants to see it. Your home IS wonderful….but difficulty in getting a showing will mean the buyer(s) just say NEXT ! If you aren’t everywhere on the internet…if you aren’t listed in MLS…if you think listing the
property “by owner” is saving money…statistics show that is not the case. All sales efforts are a numbers game…you need to expose your listing to as many people as possible to find the right buyer qualified to buy your home.
PRICE – Oh Surprise ! It will never be about…what you need, what you have to have, what you want, what your neighbor says he sold for, what pays off the mortgage, the HELOC, it will always be what the market says….Be SURE that the
agent who lists your house has showed you comparable homes that have sold RECENTLY…in the last 90 days. If an agent asks you want you want for a price…you tell them what you “have to have”….you are asking for price reductions and will end up getting less than you would have if you had listed at a price the market has indicated.
The Buyers are out…the Buyers are out….Now is the Time…the BIG 5 are what they always were…Live Happily Ever After…Happy Sales to YOU !