In today’s market, becoming a seller means you’re initiated in a group that’s labeled as being at the bottom of the real estate food-chain. There are way too many sellers and, as a result, the inventory has become saturated. Funny thing is there are sellers who are savvy enough to know what the buyers are looking for: Everything from a great location, great price, and a great house . That’s right. Buyers want it all and sellers have to deliver on this expectation. But here's where it's important to be a savvy price-is-right game show contestant.
Here’s my advice to sellers thinking of listing their property for sale:
1) Do your homework. Go to as many open houses in your neighborhood as possible and get a sense of how people are “packaging” their house.
2) Talk to at least two real estate agents who know your neighborhood and its inventory. It doesn’t hurt to ask whether or not the agents are currently working with buyers looking for a similar property as yours.
3) Don’t be greedy! In this market, it will not pay off to make this first impression in the buyer’s mind. Believe me, they’ve done their research and will know right off the bat whether or not you’ve priced your home right. So be VERY careful not to over-price. In fact, research has shown that homes priced competitively or just a bit below the average sell at a faster pace than those priced right at market or above it by a few percentage points.
Welcome to the Pricing Game!
4) Be a perfectionist with your decor. De-clutter as much as possible, de-personalize as much as possible and remember that less is always more when it comes to staging your house. Don’t get too creative and don’t customize anything so as to turn off the masses. Think of a hotel room and make sure people can feel at home the minute they walk into your home.
5) It is scientifically proven that you literally have less than 10 seconds to capture a buyer’s heart. Take the time to really pay close attention to the exterior as well as things like the door, main entry and the main room being the focal point of the home. Scent is another big deal. Stay away from over-scenting your place. In fact, keep it as neutral and “clean” smelling as possible.
6) It might be helpful to get a home inspection before you list your home. That way, you can avoid any hurdles should a buyer choose to have a home inspection. Getting these items fixed will play a big part in helping the buyer feel at ease with their decision in that they’re not about to invest in a money pit. You may also consider giving the buyer a home warranty, which is insurance for the systems and appliances of the home. Typically, they average at $400 and it’s paid at closing. Whatever you can do to communicate to the buyer that they’re buying the best and most put-together home will help.
6) When you get an offer from a buyer, make sure they’re serious. There are far too many wishy-washy buyers out there who, even after submitting an offer, tend to change their minds. Make sure that the buyer is qualified for the loan by speaking directly with the lender, make sure that their earnest deposit is sizable and be careful with too many contingencies. That could be a sign that they want a way out and they want it easy. The more full-proof a contract is, the less likely it is that you’re dealing with a fickle buyer.
7) Clean, clean, clean. You’ve moved your things out to your new place and it’s time to turn in the keys for one final round of inspections, called the pre-settlement walk-through. This is when the buyer and his/her agent do an inspection of the place, make sure the place is clean and ready for move-in. Far too often, and especially after a long and arduous day of moving, sellers forget to clean the house. This could cost you at settlement so hire someone if you can’t do it yourself.
By following this simple to-do list, you can make the transaction and easy and smooth-sailing one. Keep in mind that things do happen and sometimes, no matter how much you’ve done, it still takes longer than you had expected. All of this is in line with the uncertain market, but so much of that depends on your location and local economy. Sellers are at the bottom of this food chain at the moment, but you can climb your way up if all of the components - location, price, and house - are right on.
Your Washington DC Real Estate Advisor,
Sally Hamidi