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Fantastic Marketing Idea To Close Out A Development - 08/28/09 12:06 PM
I think this is a fantastic marketing strategy for a developer in Chicago trying to close out the last of the townhomes in University Village.
The general plan:
- On Sept 26th he is holding a 1 day only, last chance sale.
- Units open for show at 9am and they'll start taking contracts at noon. Appts can be made to view the homes prior to this date.
- At noon, it is then a first come, first serve.
1st buyer gets 30% off 2nd buyer gets 27% off 3rd buyer gets 24% off 4th buyer gets 21% off 5th buyer … (2 comments)
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Even More Reasons To Add Multiple Photos To Your Listings - 08/26/09 02:49 PM
We all know that people want to see lots of photos on online listings (Zillow lets you upload up to 50 per listing). There was a small update made to Zillow this week that makes the number of photos on a listing more obvious.
Take your Realtor hat off for a minute and put your consumer hat on. Say you did a search for listings and this is what you got back. Knowing that people usually have a finite amount of time they spend online and won't look at every house on a page, which of these do you think will … (14 comments)
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Free Open House Advertising - 08/25/09 08:05 AM
Make sure you get your next open house information on Zillow, it is free and easy to do. The information will show up on the site a week before the event, and then automatically come down when it is over. Here is a short video that walks you thru the process:
And it works! Here is a quick story from a Realtor I met at the annual NAR convention last year. She entered the open house info on Zillow, canceled the open house but forgot to take the info off Zillow. 12 people showed up, she got a buyer … (16 comments)
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If You Liked Superbad, And Are A Realtor, Here's Movie For You - 08/24/09 07:55 AM
Let's start this week with a little humor. This weekend I rented the movie I Love You Man. Paul Rudd, the main charector, is a Realtor. There are some hiliarous scenes in the movie that Realtors will think are particularly funny.
Warning- You will only think this movie is funny if you liked The Hangover, Old School or Superbad.
The funniest scene is when another Realtor is trying to convince Paul Rudd that he needs to bring him on as a co-lister for Lou Ferrigno's, the Incredible Hulk, house.
… (11 comments)
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New Local Market Information Widget For Your Website Or Blog - 08/21/09 06:54 AM
Last week, Zillow launched our Local Pages, look for the new tab in the top bar. Here you'll find tons of local data about not only homes that are for sale, but all homes in a market. You can also find information such as demographics, population make up, and even see any local pics that may have been uploaded. This week, we took all of that information and made it available in a free widget you can use on your website or blog. Look in the right hand column of my blog to see one of the ways you can use … (7 comments)
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Zillow FAQ's - 08/20/09 07:47 AM
I know people have a lot of questions about Zillow, but finding answers isn't always that easy on the site. Now we have a lot of the helpful content that has been produced in the way of articles, videos and in the Zillow Advice section - organized on one page for simple reference!
Welcome to the Zillow FAQ page:
… (1 comments)
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Homeowner Optimism Continues To Grow - Good Or Bad Thing? - 08/18/09 08:43 AM
Our quarterly Homeowner Confidence Survey, conducted in partnership with Harris Interactive, was released today. How you feel about the results could depend on what side of the table you are on.
This is the third quarter in a row where homeowners as a majority have predicted that we’ve reached the bottom, believing that their personal home value will not decrease any further. Of the past three quarters, this quarter people were the most optimistic.
34% think their home’s value will increase 47% think their home’s value will stay the same 19% of homeowners think their home’s value will decrease. Those numbers … (12 comments)
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Don't Let Mortgage Deals Become a Showstopper - 08/17/09 03:44 PM
To minimize risk, many agents now require their buyers get pre-approved before they begin looking at homes. This is a smart tactic, since it's important for buyers to know right from the beginning how much they can afford to spend on a home. In addition, some sellers require buyers to get pre-approved just so they know that a lender has looked at their financial picture.
On Active Rain, when we talk about Zillow, we spend a lot of time talking about real etate and Zestimates, but did you know that there is also a very popular, free mortgage section where Buyers can … (48 comments)
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This Is An Awesome Video About Social Media - 08/13/09 08:30 AM
Still trying to decision if you want to join a social network, get a smart phone, or start tweeting? Check out this amazing video.
Hat tip to @doverby where I found this link on his Facebook status.
… (38 comments)
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A Look At The Top (and bottom) Performing Ads On Zillow - 08/06/09 12:15 PM
Zillow makes money by selling ads on the site. To be a successful media company, you need to make sure your customers are making money from their ads. To help our customers do this, it is important to look at what the best performing ads look like, and the lowest performing, because ad content is crucial to performance. Actually, these findings can apply broadly to any advertising campaign, not just those on Zillow.
If you take one thing away from this, here it is - LISTING ADS PERFORM A LOT BETTER (in terms of click thrus) THAN AGENT HEADSHOT ADS.
Observations from … (26 comments)
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Zillow July 2009 Traffic Stats - 08/05/09 01:35 PM
Via Spencer Rascoff (Zillow):
Zillow's July 2009 traffic stats are out, and as usual I'm pleased to share them with you. To my knowledge, we're the only online real estate company that actually publishes our exact traffic statistics each and every month. But that's just how we roll here at Zillow.
So without further ado, Zillow recorded 8.7 million unique visitors in July, 64% more visitors than July 2008. We had 14.6 million visits in July. (We prefer to look at Uniques, but I mention the total number of visits because some other companies sometimes cite Visits. All of our traffic data … (0 comments)
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3 Groups Of People To Incorporate Into Your Online Marketing Plan - 08/05/09 11:38 AM
I was at RE Bar Camp San Fran today. In one of many social media discussions we had today, a light bulb went off for me to help people plan their online marketing.
Basically, you have 3 buckets of people you always have to be thinking about to make sure that you are always working your funnel or pipeline of clients.
Current Friends Acquaintances People you don't know Current friends - These are people that you already that would likely search you out by name. For example, on Facebook, they would know to type in your name if they wanted to get in … (41 comments)
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Sara Bonert {Real Estate Internet Marketing}
Atlanta,
GA
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