Happy Holidays! Start The New Year Off With A Fresh Profile! - 12/19/09 11:51 AM
After all of the hustle and bustle, the holidays are finally here.  Traditionally there aren't a lot of people out touring homes this week, so it gives you some time to take a breather and get caught up on office duties, while sipping egg nog. 
If you haven't taken a look at your Zillow Profile lately, now would be a great time to go back and freshen it up or fill it out with more detail.  About 3 months ago we added the ability for you to link to your blog, facebook page, twitter account or linkedin profile.  You can write … (32 comments)

Rentals and Featured Listings Changes Announced On Zillow This Week - 12/18/09 04:58 PM
This week Zillow made a couple of announcements that I have been busy answering questions about all week, so I thought I'd make a quick video response about: 1) Rentals on the site and 2) Featured Listing and manual listing change.  Please either click on the links above or watch the video below to get more information about these two new announcements. 
As always, let me know if you have any more questions.
… (3 comments)

New Privacy Options on Facebook- How Much 'Face' Do You Want To Put Forward? - 12/17/09 09:37 AM
Recently Facebook expanded the options available to users to better control who they allowed to see what information on their Facebook page.  I encourage you to really think though what policies you enact on your page to correspond to your goals of using the site. 
Are you just using Facebook to interact with your close Friends and you post very personal information?  Then you may want to consider setting your privacy options high, and only allow people you've personally let into your sphere see your information and photos.
Are you using Facebook to communicate information about you, the real estate professional?  … (25 comments)

Featured Listings on Zillow - Major Change To The Site Starting Today - 12/15/09 09:11 AM
There are two big product changes on Zillow today.  The first is the addition of Rentals to the site, which I blogged about here.  We are very excited to now have this functionality available to both Agents and home shoppers. 
The second change has to do with listings that are manually added to the site, or don't come to Zillow via an automated feed.  If you are one of the few who do this, please pay close attention to this post. 
Starting today, in order to post a home for sale on Zillow, you can either buy a Featured Listing for … (21 comments)

Zillow Announces Rental Listings! - 12/15/09 08:14 AM
I have an investment property in Florida. In the last three years, twice I’ve listed it for sale. Twice I’ve ended up renting it. Twice I’ve relied on my agentto help me with the decision making that took me down this path to simply get the home occupied. It is a big reality that today’s real estate market is forcing many people, like myself, to wear the landlord hat because of market conditions.
Today I am excited to announce that Zillow is expanding its marketing services to not only include homes FOR SALE, but now also include the ability to market … (69 comments)

Social Media Marketing - Be Where Your [Future] Clients Are - 12/07/09 11:41 PM
I just got back from a Real Estate Bar Camp in Atlantic City, and like so many conference I attend lately, social media marketing dominated the conversations.  A lot of talk revolves around: how can I get Twitter followers, how can I get Facebook friends, how can I get LinkedIn contacts.  Then talk ebbs into, are we just talking among each other [ie real estate pros] or are we attracting people who will actually transact with us?  Good question!
These are definitely important considerations and things that need to be thought through in a social media plan (here is my personal plan).  But … (35 comments)

NAR's 2009 Profile of Home Buyers and Sellers Report Released - 12/01/09 12:03 PM
Last week, the National Association of Realtors (NAR) released its 2009 Profile of Home Buyers and Sellers, an annual survey about the home buying and selling process.  There were over 9,000 respondents from around the US. The report contains tons of detailed information on the demographics, behaviors, experience of consumers in the housing market and some very interesting FSBO data (116 pages worth!). Here are some highlights.  If you want more detail, it is definitely worth buying the report, Realtor member pricing is $25 or download for free. 
The number of first-time buyers increased sharply last year to 47% from 41%. 
 
90% … (4 comments)

 
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Sara Bonert {Real Estate Internet Marketing}

Atlanta, GA

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