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buyers representation: NAR's 2009 Profile of Home Buyers and Sellers Report Released - 12/01/09 12:03 PM
Last week, the National Association of Realtors (NAR) released its 2009 Profile of Home Buyers and Sellers, an annual survey about the home buying and selling process.  There were over 9,000 respondents from around the US. The report contains tons of detailed information on the demographics, behaviors, experience of consumers in the housing market and some very interesting FSBO data (116 pages worth!). Here are some highlights.  If you want more detail, it is definitely worth buying the report, Realtor member pricing is $25 or download for free. 
The number of first-time buyers increased sharply last year to 47% from 41%. 
 
90% … (4 comments)

buyers representation: Top Trends from the CAR 2008 Survey of Home Buyers - 04/28/09 11:17 AM
Each year, the California Association of Realtors releases Home Buyer and Sellers Surveys, and each year the surveys are full of interesting stats. This year, the news for Realtors is about as rosy as the economic reports we have grown accustomed to hearing. Here are some key findings in this year's CAR home buyer survey:
Buyers...
Who use the Internet want agents to respond faster (31% expect instant responses). Want to preview more homes (12.7% in 2008 compared to 9.3% in 2007). Are taking longer to make a decision (8.3 weeks in 2008 compared to 5.2 weeks in 2007). And what … (8 comments)

buyers representation: How Exclusive Buyer's Agents Can Use Zillow - 02/06/08 03:00 PM
Got a question the other day from an agent who exclusively works with buyers, asking how he can use Zillow to generate business.  The question stemmed from a post I wrote entitled Online Display Advertising For Branding vs Clicks.
Advertising in general for this type of agent can be a little trickier because one doesn't have listings to leverage as a marketing tool.  Here were some of my suggestions for him (all are free!):
1) Create profile, start by clicking here.  Give complete contact information.  Don't just say that you work in Clear Lake, as this could be Clear Lake, IA or Clear Lake, Texas.  … (13 comments)

 
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Sara Bonert {Real Estate Internet Marketing}

Atlanta, GA

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