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gen x: Neat Quote About The Definition Of Luxury - 10/30/08 11:48 AM
"There is a whole new change in the way people look at luxury.  It's moving aways from being in-your-face, conspicuous consumption to how you feel in your environment."
- Pam Danziger, president of Unity Marketing, a consulting firm that studies consumer behavior.  She was addressing the trend towards smaller-scale homes and … (3 comments)

gen x: Marketing To The Generations - Appealing To The Gen X, Y, And Millennial Buyers - 10/13/08 11:47 AM
I recently heard Jeremy Conaway, a real estate industry consultant, speak on a subject I personally find fascinating- generational differences when it comes to buying a home.   
Age can be a defining factor, or a generational challenge, when figuring out how to market a home to a particular segment of people.  … (14 comments)

gen x: Generational Differences When Going Through The Real Estate Process - 01/07/08 12:25 PM
I often speak on the way Gen X and Y search for real estate information and am met by looks of awe and wonderment from Agents outside of these generational categories.  Well, I put the shoe on the other foot over the holidays, and I was the one in awe. 
I … (10 comments)

 
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Sara Bonert {Real Estate Internet Marketing}

Atlanta, GA

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