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google: Google Maps Exiting The Real Estate Listing Game - 01/27/11 08:25 AM
This week Google announced that as of Feb 10, 2011, it will no longer display real estate listings on its Google Map pages.  In case you weren't familiar with what this looks like today, here is a screen shot:

In the blog post making this annoucement Google said, "In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we've decided to discontinue the real estate feature within Google Maps...".
Of course people can … (12 comments)

google: Interesting Information On How Google and Twitter Could Interact - 01/18/10 11:26 AM
Google Ranks Real-Time Tweets Based On Followers?
Over the last couple of months there have been many announcements that social media (ie Tweets) will start working their way into search results.  There haven't been a lot of details on how exactly this is going to happen, but if you were still looking for that one more reason to get on Twitter, this could be it. 
Last week Technology Review magazine interviewed Amit Singhal, who leads development of Google's real-time search, on the topic.  The article is titled, How Google Ranks Tweets.
Here are some interesting excerpts:
"..in the social context, the … (4 comments)

google: Manage Your LISTING'S Reputation with Google and Yahoo - 03/20/09 03:35 PM
We've all heard why it is important to create Google and Yahoo alerts for your name and company.  As social media continues to grow, the idea of reputation management is absolutely crucial. 
However, I just reading an article about an Agent's vacant REO listing ended up on Craigslist as a rental as part of a scam.  Not only is managing YOUR reputation important, but managing YOUR LISTING'S reputation is important as well. 
Not only should you be setting up Alerts for yourself, but you should be setting up Alerts for your property's address and Subdivision names as well. 
Not picking … (11 comments)

google: 10 Ways Real Estate Professionals Can Use Zillow v2.0 - 03/11/09 09:52 AM
Awhile ago I wrote a post citing 10 things you could do on Zillow.  Not only has our traffic ballooned to 8 million monthly userssince then, the opportunities to interact with audience have gotten richer as well.  So here is an updated version 2.0 of this list, written to help you best use the site to gain incremental business along with highlighting some cool tools available on Zillow.
1)  Create a free profile- Participating on Zillow all begins with the creation of a profile, which links to everything you do on the site.  To get started, click "Register" in the upper … (15 comments)

google: Gap Between Real Estate Ad Dollar Spending and Consumer Media Consumption - 06/28/07 03:19 PM
The California Association Of Realtors recently released their 2007 Home Buyer survey.  The survey is based on Buyers during the second half of 2006.  Overall this report has a wealth of information and many, many AR posts could be written about the various pieces of information this report delivers.  Any agent working to put together a media strategy should read this report to help them make strategic marketing decisions. 
Today I wanted to touch on one interesting piece of information that jumped out at me regarding where Realtors are spending their ad dollars. 
The report found that 72% of Buyers used the … (8 comments)

 
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Sara Bonert {Real Estate Internet Marketing}

Atlanta, GA

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