yahoo real estate: According to CAR, Home Buyers Want Agents To Be Aggressive And Fast - 09/23/08 08:07 PM
The California Association of Realtors recently released their annual Survey of California Home Buyers for 2008 which is once again, full of interesting and useful information.
First off kudos to CAR for changing the name from Survey of Traditional vs. Internet Homebuyers to Survey of CA Home Buyers. Is there really a difference anymore as searching online for real estate has become pretty ‘traditional'. Maybe some, but this gap will continue to close quickly.
According to the report, turns out buyers are taking longer to find their dream home, demanding more, and are less satisfied than ever before. Tough crowd. To anyone selling … (24 comments)
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yahoo real estate: Study Shows Yahoo! and Zillow Have High Lead Conversion Rates - 09/09/08 12:03 PM
Anyone in advertising will tell you that is in important to track where your leads are coming from- a task that is sometimes easier said then done. ListHub recently commissioned a white paper to try to tackly this task,and figure out which web channels they distribute to, are providing the best results.
In case you aren't familiar with ListHub, they offer a service that will syndicate your listings for free to approximately 21 various Internet sites. They work with over 110 MLSs and have about 65% MLS market coverage. It is a great service to their clients that they put this … (18 comments)
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yahoo real estate: Gap Between Real Estate Ad Dollar Spending and Consumer Media Consumption - 06/28/07 03:19 PM
The California Association Of Realtors recently released their 2007 Home Buyer survey. The survey is based on Buyers during the second half of 2006. Overall this report has a wealth of information and many, many AR posts could be written about the various pieces of information this report delivers. Any agent working to put together a media strategy should read this report to help them make strategic marketing decisions.
Today I wanted to touch on one interesting piece of information that jumped out at me regarding where Realtors are spending their ad dollars.
The report found that 72% of Buyers used the … (8 comments)
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