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recession: Back To The Future -- marketing in a downturn -- September 7, 2004
- 03/31/09 05:57 AM
More important to invest time, money in marketing during a slowdown than at any other time -- posted September 7, 2004 Stop us if you've heard it: The mortgage boom is almost over. Yes, it's been almost over since about November, 2002, but who's counting anymore? Home sales are in record territory, Freddie Mac's benchmark 30-year fixed mortgage rate hit a five month low last week, and August, though down from July, saw an amazing 1.379 million transactions pass through our Mercury servers, a leading indicator that there continues to be a robust mortgage pipeline. But the Fed has stared hiking
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