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Altos Research: Now Taking Nominations for "The 2008 Data-Rich Realtors Awards" - 11/25/08 06:30 PM
We see a lot of good real estate data here at Altos Research. We see a lot of great presentations of that data too. We decided that we'd like to offer some recognition for the best stuff out there. So we thought it'd be fun to have a little awards ceremony. We'll call it the Data-Rich Realtors Awards.
Get involved and nominate yourself, your broker, your agent, or just someone really cool that you think deserves some recognition! Read more about this exciting competition on the Altos Research blog...
Nominate Now!
Nominate Now! … (16 comments)
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Technology Tip: Using Jott - 11/24/08 01:44 PM
In case you missed, Jott is a great little application that changes your voice text to notes. They have a variety of service levels starting from free (ad-supported) to $3.95/month to $12.95/month. Jott sets up a unique phone number for you to call. You simply call the number, leave yourself a voicemail, and then Jott will transcribe your voice into a text note and sendyou an email with your text. Very cool.
Here are some ways that I use jott:
1. Driving in my car, and I hear a good book or news article that I want to read. I … (2 comments)
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More on Twollow... - 11/20/08 08:14 AM
The other day, I provided a quick intro to Twollow, a recently launched Twitter application that enables you to automatically follow other "tweeters" on Twitter.
Some early observations:
Be VERY specific about the key words that you enter. For example, if you select a general term like "real estate" in Twollow, you're going to end up following lots and lots of tweeters very quickly. It's better to think about specific terms such as "South Kackalacky Real Estate" or so that the new follows added to your Twitter match with your local sales territory. Think about how people write in "Twitter-speak." Twitter … (3 comments)
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Web Analytics, Google Analytics, Bay Area Workshop - 11/20/08 07:52 AM
Just some quick hits for anyone looking to take a more measured approach to their internet marketing strategy, which you should be if you're doing any significant marketing via the web with a website, regularly updated blog, or email marketing campaigns.
Keep in mind that Internet marketing isn't for anyone. There are lots of agents out there that live very comfortably via referrals, and their website is just a marketing brochure or a place for their current clients to search homes for sale. They can do just fine.
But, if you are taking an active approach to Internet marketing as a … (2 comments)
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New Application: Twollow - 11/18/08 08:37 PM
The quick & dirty: Twollow allows you to automatically follow people on Twitter based on key words. When the key words are tweeted, you will automatically begin following that person on Twitter.
Real Estate application: What if you're an agent in Palo Alto? Maybe it would be a good idea to follow Twitterites tweeting terms such as....
"homes for sale Palo Alto" "selling my home in Palo Alto" "buying a home in Palo Alto" Think about the way that home buyers and sellers are thinking and possibly tweeting. Here's a video tutorial on how it works.
Have fun!
(I should … (6 comments)
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More on Twitter for Business (...& Yammer) - 11/13/08 07:26 PM
In what's seeming to turn out as a series of posts about Twitter, here are few more Twitter tips, links, and tricks.
Today's O'Reilly's webcast: Twitter for Business (by Sarah Milstein)
One good idea: Twitter once a day. It's 140 characters. You can find something interesting to post in there, even if it's a link to someone else's blog post or website that might be interesting to the group.
One idea I disagree with: They suggested that you should "follow" anyone that follows you. I disagree. Just like people get to choose whether or not to listen to my tweets, I … (0 comments)
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O'Reilly Media Webcast: Twitter for Business - 11/12/08 07:09 PM
Just received notification of this through, of all places, a tweet from Tim O'Reilly.
http://www.oreillynet.com/pub/e/1162
Looks interesting, and it's free... Sign up now - it's scheduled for tomorrow morning (Thursday, November 13)!
… (0 comments)
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Altos Research In the News: Inman News - 11/11/08 06:51 PM
Well, the good news is that asking prices were up in Denver, Dallas, and Houston...
Check out coverage of our monthly National Housing Report release on Inman News today.
… (0 comments)
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Using Twitter For Your Real Estate Practice - 11/11/08 12:56 AM
During the recent REBarCamp in Houston, the attendees participated in a group-led workshop about social media. Lots of time was spent discussing Twitter and ideas on how best to use this simple web application. I thought I'd take moment to share some of the conversation. (I can't recall which people individually provided some of the ideas here, so I'll assign credit to everyone that attended.... It wouldn't be fair for me to pass off these ideas as my own...)
The most important thing to remember about Twitter is that there's no right or wrong way to use it. It doesn't come … (1 comments)
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Organic vs. Paid Search Engine Optimization - 11/07/08 08:12 PM
You've got a website. You're trying to get visitors to stop by your site everyday, but deep down, you know that you're getting 20 visitors a week, or maybe 10, or maybe 0... You hear that you need to do better search engine optimization. It's a term that's thrown around, and for some it means spending lots of money, but it doesn't have to work that way.
Take some time to understand how you can "optimize" without shoveling cash in a consultant's pockets, and read on...
Keyword Search Engine Optimization
With paid keyword search optimization, consultants are going to finely tune … (7 comments)
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Providing Unique Information to Consumers - 11/04/08 10:27 AM
At the recent California Association of REALTORS® conference, I heard some striking consumer behavior statistics:
40% of home buyers/sellers begin their search on Google About 80% of home buyers/sellers use the Internet for real estate research BEFORE contacting a real estate agent. This includes searching for local market trends, properties for sale, or other related information such as mortgage rates. There’s a reason that consumers start their search on the Internet. It’s for the same reason that you go to www.carmax.com when you’re considering a card purchase – we’re an information-based society. Consumers (you, me, and homebuyers & sellers) are trained … (1 comments)
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Scott Sambucci
Mountain View,
CA
More about me…
Altos Research
Address: 333 West Evelyn Street, Mountain View, CA, 94041
Office Phone: (415) 931-7942
Cell Phone: (415) 596-0804
Email Me
Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.
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