blogging tips: Altos Research on RETomato's Blog Talk Radio Today, 3:00 PM Pacific - 08/21/09 06:54 AM
Just a quick note to let you know that our fearless leader and CEO here at Altos Research has the distinct honor of serving as this week's guest on the RETomato's Blog Talk Radio. 
The Details:
Topic: Mike's 3 Question Philosophy  
When the consumer shows up on your website and blog, they only have 3 questions: What's for sale? How much is the house worth? How's the market? …and therefore your site needs to answer those three questions immediately. How does clear market data help accomplish this?  
They'll also be discussing: What makes a good blog post? What do … (0 comments)

blogging tips: Using Comments to Drive Blog Traffic - 12/23/08 12:53 AM
In a previous article, I wrote in detail about using an "organic web search strategy" to help with developing traffic and readers to your blog and website.  Another effective strategy is to use effective commenting on other websites to link to your site.
Want to know how this works, or need proof that this is effective? Read on!
Every morning, I read a few articles on Seeking Alpha, a financial market blog. I choose an article or two where the topic is particularly relevant to a blog posting of my own on my personal blog, or a blog posting on the … (10 comments)

blogging tips: Web Analytics, Google Analytics, Bay Area Workshop - 11/19/08 11:52 PM
Just some quick hits for anyone looking to take a more measured approach to their internet marketing strategy, which you should be if you're doing any significant marketing via the web with a website, regularly updated blog, or email marketing campaigns. 
Keep in mind that Internet marketing isn't for anyone.  There are lots of agents out there that live very comfortably via referrals, and their website is just a marketing brochure or a place for their current clients to search homes for sale.  They can do just fine.
But, if you are taking an active approach to Internet marketing as a … (2 comments)

blogging tips: Blogging as a Marketing Strategy - 10/27/08 05:33 AM
"Blogging is a long-term strategy with the potential for a short-term result."  - Jason Crouch, Austin Texas Homes.
 
Heard this quote at last week's REBarcampHouston event and it's really stuck with me over the past week.  Lots of our clients here at Altos Research are bloggers or aspiring bloggers, and often we're asked about the return on investment for blogging. (And yes, it's an investment.) As with most marketing strategies, the return on investment depends on how the strategy is implemented. 
The beauty of blogging is that it allows the agent to display their market expertise in a public environment.  … (0 comments)

blogging tips: "I'm thinking about blogging...." - 10/24/08 08:36 AM
Lots of our current and someday-soon clients tell us this all the time.  And usually this is followed by a slew of questions like:
How do I blog? How often do I blog? Where do I blog? Found this article (courtesy of Brad Coy's Google Reader page) from ProBlogger.  If you're just starting out and are intimated by the planning or wondering about how frequently to blog, check out this good read. (Thanks Brad!)
(0 comments)

 
Scott Sambucci (Altos Research)

Scott Sambucci

Mountain View, CA

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Altos Research

Address: 333 West Evelyn Street, Mountain View, CA, 94041

Office: (415) 931-7942

Mobile: (415) 596-0804

Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.


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