Delta Media Group Vice President Jonathan Blood was invited to speak on a panel at the Gathering of Eagles conference for the second consecutive year, on the topic of real estate websites.
The REAL Trends Gathering of Eagles is one of the real estate industry's most exclusive conferences for executives of top 500 residential real estate brokerages.
My speaking panel is FutureTense: Fundamentals of Building a Killer Web Presence, scheduled for 8:45am, March 27. During the session, I will discuss improving your real estate Web presence, traffic and lead generation through Search Engine Optimization, an integrated Web marketing plan and Social Networking. I will be joining LeadingRE's Jennifer Sciortino, Towne & Country Realtors' Gerry Bourgeois, and Realty Video USA's Stephen Schweichart on the panel.
According to the WSJ, "home resales climbed to a 4.72 million annual rate, a 5.1% increase from January's unrevised 4.49 million annual pace, the National Association of Realtors said Monday...
"The February resales level of 4.72 million reported Monday by NAR was above Wall Street expectations of a 4.48 million sales rate for previously owned homes. The 5.1% increase was the largest since 5.6% in July 2003."
The article went on to discuss the decline in median price for existing homes. Though this is being portrayed by the media as a bad thing, I've yet to talk to a real estate broker or owner that would agree. Most believe home prices needed to come down from the over-inflated prices we experienced from 2004-2006. The decline in prices should help "reset" the housing market, and home sales should continue to increase as result.
I'm sure this and many other real estate market topics will be discussed this weekend at the Leading Real Estate Companies of the World conference in Scottsdale, AZ, where I will be speaking. I'll keep updates of the happenings there...if you'll be in attendance, make sure to stop by booth #15 for more information on Delta Media Group.
Existing home sales have unexpectedly increased again, helping boost the stock market this morning.
Yahoo! Finance has the story, which briefly mentions the exisiting homes sales increase, stating:
The [stock market] advance gained momentum after a surprise increase in sales of existing homes. Home prices fell sharply but traders were encouraged to see sales pick up rather than fall. That's the second bit of good housing news over the past week -- last Tuesday, the government issued a better-than-expected housing starts report.
Yahoo's first edition of the story was not very detailed, but I'll track down and post some better info and stats soon.
ERA United Home Realty is based in Cary, NC, just outside of Raleigh. The brokerage will be the first in the Raleigh, NC real estate market to use Delta Media Group as their real estate company website and lead management developer.
I'll post more information on ERA United Home Realty soon.
The Webinar description reads: Associates will become familiar with DeltaNet features, functions, and navigation. Topics covered during this session include Agent Login & Navigation, Lead & Contact Management, Listing Management, Preferences & Passwords, and key system features that are important to buyers and sellers.
This session is recommended for all agents that are new to the Delta Media Group System.
For more information or to register for any of Delta Media Group's Webinars, visit www.deltagroup.com/training.
If you missed the Webinar, Delta Media Group will hold another on the topic next week.
Delta Media Group will host multiple training Webinars this week, starting tomorrow.
I'll post more details soon, but check Delta Media Group's Training page to follow the up-to-date schedule of training Webinars. Delta Media Group hosted four Webinars last week, and finished the week with their first Broker Advisory Committee meeting.
Not included on the Delta Media Group training page is an exclusive Webinar for Leading Real Estate Companies of the World members. The Webinar will be held Thursday, and more details will soon come.
Delta Media Group's first Broker Advisory Committee meeting, held Feb. 20, was a large success despite some sound issues with the Webinar software. I have a lot of good notes from the meeting that I will soon post, and will share details on the next Broker Advisory Committee meeting as soon as they are released.
Economies like the one we are currently in require companies to take new and creative steps to generate new business. This is especially true in the real estate industry.
It is for this reason that I've recently dedicated a good amount of time in my blog to sharing different marketing tips, articles and success stories on Social Media, and its growing role in the real estate industry.
One such article was posted a couple days ago and can be found here. It shows a large increase in Social Media usage, particularly amongst Baby Boomers, a generation many people don't necessarily associate with Social Media use.
The article states:
In 2007, the percentage of Boomers consuming social media was 46% for younger Boomers (ages 43 to 52) and 39% for older Boomers (ages 53 to 63). By 2008, those number increased to 67% and 62%, respectively.
It goes on to provide additional usage stats and how this can translate to business. The included statistics are very important, particularly for those in the real estate profession. Social Media is playing an increasingly important role in marketing to all generations, and can open up a whole new marketing opportunity to real estate brokerages and agents.
Sean Cutright's blog on Delta Media Group's real estate website and lead management system, real estate technology, the real estate market, and real estate marketing.
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