Why RESA? How the Real Estate Staging Association is different from other Associations

Today I sat in the Home Matters office after teaching a segment of our SAR Home Staging Training class pondering the outline of a blog that I want to write.  (WHY SAR provides a membership to RESA with our new home staging training class.) It occurred to me that I had so many reasons as to why RESA is the right choice for home stagers that I probably should sit down and write a self standing blog about it....

1.  RESA is governed by the leaders in the home staging industry - RESA leadership is elected by its membership.  

2.  RESA Leadership works to better the industry as a whole.  I know there are other associations out there - most others represent their training companies.  As the owner of a training company, I get it.  You do want a voice in the industry and a standard in your own organization.  Some of those training companies also promote RESA as another option and another resource in their student's businesses.  While still other training companies solely promote their association - advising students to avoid other associations.   I can't help but wonder why any reputable training company, advising in the best interest of their students, wouldn't want them to have access to other possible business models, networking and ideas.

3.  RESA is not-for-profit.  RESA leadership doesn't receive a paycheck.  While there are staff members and employees of RESA, membership dues help to run the association, help to create programs and awareness of the industry, as well as helping to fund programs to help stagers be successful!  What about the other associations out there?  What's their goal?  Is it to create more awareness in their particular brand to help sell more training seats, help you connect with other similarly trained stagers in your area (networking) or is it to help you grow your business and awareness of the industry as a whole?

4.  RESA provides local and national networking & educational opportunities - Not only do chapters routinely meet locally, but with the RESA Convention, stagers from all over the world unite to network and share information.  So many of our stager friends are from diverse backgrounds and varying training groups that we have real information to share with each other about what we've found effective, what we are struggling with and how the industry is changing/growing.   Don't hide your light under a bushel, right?  With RESA we openly share our successes and failures to grow and unit an industry - to raise the bar - to help each other succeed ACROSS THE LINES OF DESIGNATION - creating TRUE UNITY!

5.  RESA raises the bar of professionalism - If you only learn one way of doing things and never venture out, then you'll never know what you are missing and you'll never learn if there is a better and more effective way.  What if you only ever ate dinner at home, never tried a new recipe or only ever watched one TV show?  Trends change - information changes - the value of hearing diverse opinions and not just a single minded way can open up new opportunities as well as help improve your business and design skills! 

I know there are more reasons why so many stagers, regardless of original training are choosing RESA to represent them as THE INDUSTRY ASSOCIATION - these are my top 5 - what's yours?  

 

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Melissa Marro, a published artist, now turned staging advocate and national speaker speaks her mind about real estate and the home staging industry.  In her 'no holds barred' approach, audience members find real answers to the industries pitfalls and learn how to overcome them with tried and true information and guidance.  With marketing as her passion, she turned a small home based business into one of the nation's largest home staging and training facilities.  She now operates as the CEO of First Impressions Home Staging & Interior ReDesign as well as an instructor for Staging And Resign and regularly speaks at the StagerList Expos and Real Estate Staging Association (RESA)'s trade events.

For more information on having Marro speak at one of your real estate functions, please contact her at 843.822.2622 or email at marro.melissa@gmail.com

If you would like Marro's team to provide information on staging a property in the state of South Carolina, or the Greater Charleston Area, please visit www.WeStageSC.com, email marro.melissa@gmail.com or call 843.822.2622.

Finding Your Roots

Roots can be a problem.  As trees grow their roots grow too.  An arborist once told me that a tree's mass below can be twice as large as what you see above ground.  As roots grow they can do damage.

This tree was planted to frame off a drive way.

It was planted probably 40 years ago, when this house was first built.  It may be older and was saved.

This driveway has been recovered twice since it was built.  The street and curb have been replaced at least once.

The driveway and curb are damaged again.

Not doing justice, this photo does not show how high this bump in the driveway is, but it is about 10".  And the crack extends all the way across the driveway in two places.

 

 

 

 

 

 

 

 

 

 

 

On new construction I often see trees planted way too close to the house.

A tree that is placed too close to the house will soon become a problem.

They are small and cute when planted.  But trees have a way of growing and they grow quickly!

Often I will see a cherry blossom within 2' of the corner of the house! C'mon!

Now, I live in Washington DC and know just how big a cherry blossom tree can become!

Look at the damage a nearby tree can do to a house!  And in not much time!

Growing up we had a tree root come up through the floor drain into the laundry room!  That was a shock and it was not easy to remove!  And THAT tree wasn't close to the house.  But they can do special damage to plumbing drains.

More common is the damage done to structures - above and below ground.  Walls can be pushed in.  Windows damaged.  Roofs moved out of place.   Foundations can be bulged inward and slabs actually lifted up! 

Trees with aggressive root systems - maples, cherries, weeping willow, poplars, cottonwoods, aspens and elms - the so called "heavy feeders," will do damage.  Keep them 30' or more away from the house.  But remember, they will also do damage to sidewalks, curbs, streets and driveways too.  So pay attention when planting!

My recommendation:  When you buy a tree at the garden center ask about its recommended placement relative to the above.  Ask how aggressive the root systems will become.  And if you buy a house with plantings too close to anything, plan on having them moved elsewhere in the yard or removed completely.

 

 

Jay Markanich Real Estate Inspections, LLC

Based in Bristow, serving all of Northern Virginia

www.jaymarinspect.com

Who Says Home Stagers Can't Be Inspired by Color?

In home staging, we like to stick to a neutral color palette so that we can make the home that's for sale appeal to the broadest range of buyers.  However neutral does not have to mean boring.

I love to use pops of color (red, turquoise, orange, greens, blues) in throw pillows, artwork and decorative objects against the more neutral background colors (beige, grays, whites) in the furniture, bedding and walls.

Even so, I love to see what colors the major paint companies forecast to be THE colors for the upcoming year.  I like to use these colors for inspiration.

Benjamin Moore's color designers are forecasting vintage wine  as their Envision Color 2011's Color of the Year. 

Vintage Wine

2116-20   

According to Benjamin Moore's website: 

"First seen on the fashion runways of New York, Paris, and Milan, this rich hue with a deep brown base and a hint of smoky violet is just as magnificent in the home.

As an undertone in many of the latest wood finishes, leathers, and other textiles, vintage wine, and its lighter variations, will make a great paint color pick for many applications over the coming years.

From deep smoky wine to wildly pumped up fuchsia, purple promises to be a predominant color in home décor in 2011."

While I've never used purple or violet or wine-colored accessories in my stagings, maybe I will have to try it for my next vacant staging.

Forecasted Colors for 2011

 
In addition to their Color of the Year, the Benjamin Moore color team also comes up with a palette of colors they are forecasting for the coming year.  The color team reviews cultural, social, and political conditions and looks at how they affect fashion and design trends. Their analysis led to a central Balance theme with three related "style movements"-Soulful, Spirited and Dreamy.  Each of these style movements were then defined by six Benjamin Moore colors.

Soulful...

Communications technology has drawn the global cultures closer.  What may have seemed strange now appears familiar to us.  On the style front, this is visible in ethnic designs, pattern-on-pattern, and handmade decoration such as beading and embroidery. Colors that reflect this include Benjamin Moore's:

• Vintage Wine 2116-20
• Wasabi AF-430
• Amulet AF-365
• Casco Bay 2051-30
• Hush AF-95
• Etruscan AF - 355

Spirited...

By spirited, this means anything that makes you feel happy, joyful, playful. In fashion and furnishings it's reflected in designs featuring geometrics, stripes and cubes,  and dots and curlicues. Loud and bright colors are  balanced with gray, black and white. Benjamin Moore colors comprising this palette are:

• Royal Flush 2076-20
• Grape Green 2027-40
• Wrought Iron 2124-10
• Paper Mache AF-25
• Storm AF-700
• Lucerne AF-350

Dreamy...

 
From a design perspective, dreamy means transparency, sheerness, blurriness and softness.  The Benjamin Moore colors that reflect this style or mood are:

• Gray Mirage 2142-50
• Genesis White 2134-70
• Porcelain 2113-60
• Etiquette AF-50
• Kendall Charcoal HC-166
• Smoke 2122-40

Each year Benjamin Moore announces their predictions for the upcoming year in a booklet that's free and available through the company's extensive network of stores.  The booklet contains decorating ideas, photo illustrations, plus the forecasted palette of 18 colors for 2011.

© Copyright 2010 Designed to Appeal, LLC.  All Rights Reserved.

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10 Simple Tips to Winterize Your Home

10 Simple Tips to Winterize Your Home

Now that fall has almost ended, it's time to think ahead and prepare your home for winter. These simple tips can make your home more comfortable, reduce energy consumption, and go a long way to reducing any future repair costs.

•1.       Clean your gutters and downspouts.  Debris can cause water backup and ice dams in some climates. Make sure your gutters drain away from the house.

•2.       Cover foundation vents to prevent cold air from getting under the house and freezing pipes. Remove the covers in the spring.

•3.       Add insulation if needed. Look in your attic. If you can see the beams, you need additional insulation. Check with your local utility to see if they offer any incentives for adding insulation.

•4.       Replace your furnace filter. Turn off the gas and electric and vacuum all accessible areas.

•5.        Turn off the water to any exterior water pipes or wrap them if they have no shut off valve.

•6.       Install your storm windows if you have single pane windows.

•7.       Seal and insulate your heating ducts. Crawl under the house and see if any ductwork has separated. Repair, seal, and insulate as needed. Use the "foil type" duct tape.

•8.       Inspect your doors. Replace any worn out thresholds and weather stripping.

•9.       Install a programmable thermostat. This can save you up to 20% of your winter heating costs.

•10.   Check your fireplace and chimney. Repair any cracks in the mortar and make sure the flue is clean and free of any bird or animal nests.

 

I can save you money on buying, selling, and owning a home in Tigard Oregon.

Wayne B. Pruner, GRI, Realtor, Principal Real Estate Broker - Oregon First

Mobile phone: 503-891-0795

email:  waynepruner@oregonfirst.com

website: http://www.TigardORHomes.com

Licensed in the State of Oregon

Move over SEO! Eggplant is helping my home staging business organically

Is Your Home Overdressed? Maybe it needs a "Make Under"

Happened to be home when Oprah was on this afternoon. The topic was Makeunders. Women who needed less not more. But this also applies to homes. Nate Berkus did a room Makeunder and it inspired me!

Every home that goes on sale needs a makeunder. The less of you, the quicker your home will sell. The bigger and more spacious your home looks the higher it's perceived value.

This means it's really important to edit your stuff so what's really important greets you (and your buyers) when you walk in the door. You want your homes' features to shine, you want buyers to say AH!

The trouble is we tend to keep adding stuff to our homes and don't stop to edit.
I compare it to getting dressed. You've got a great look going but then you keep adding accessories to your outfit. A scarf or two. All of a sudden your great look gets lost. No one will be able to focus on that perfect necklace or pair of shoes because there's too much to look at.

The best outfits are the ones with a simple color palette. A nice pair of jeans, a contrasting top and jacket and some great accent jewelry and shoes.

Your home is no different. It's an extension of who you are but it shouldn't be the catchall for everything you've ever wanted to bring home. Layering is wonderful but you have to know when to stop before your look gets lost.

Start with one room. Treat it like an extension of yourself. How would you dress it?

10 Easy Tips to "Make Under" Your Home

1. Keep in simple, Pick one or two main colors for your walls and floor. The fewer colors the more spacious your home will look.

2. Pick a third and fourth (if desired) accent color . Use these colors sparingly.

3. Keep your surfaces consistent.  Walls should be the same material if possible and painted or finsihed in the same color on all walls. Floors also. Keep flooring consistent throughout the house.

4. Group your family photos on one wall and use similar frames and mats to keep a unified look. Edit your photos first and keep only the ones you love.

5.  Group your plants also. Your plants will thrive and it reduces watering time. Toss out any that are unhealthy or dying.

6. If a room has more than one use make sure there's a dedicated space for each use. Screens or dividers can help separate living from office or exercise space.

7. Keep your window treatments clean and simple. Heavy window treatments that cut down on light can overpower a room. Invest in some light colored curtain panels instead hung on a simple pole. These look great over inexpensive 2" blinds.

8. Remove area rugs on carpet.  Visually they cut up the floor space and make the room feel smaller.

9. Edit your collections. Keep only pieces you love on display. Again grouping them will create impact and reduce visual busy-ness.

10. Keep it to 5. When in doubt, keep no more than 5 toys or 5 plants or 5 pillows or 5 frames or 5 lamps for example in a room at one time. If you want to add a new piece, take out an old one.

Remember keep it simple. Whether you are getting ready to sell your home or just want to live lighter, a professional home staging consultation can help you with your "makeunder".

Photos are not samples of Hampton Redesign staging but chosen to represent how a simplified color palette can makeunder a room.

∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞

 

Hampton Redesign   817-891-9563   www.hamptonredesign.com

Tessa Skeens | Owner & Lead Staging Designer

Professional Home Staging and Redesign Services Serving Greater Fort Worth TX Including Aledo, Willow Park, Benbrook, Keller, Arlington, Southlake, Colleyville, Hurst, Mansfield, Burleson and Tarrant County

Are You Show-Ready?

We were out showing homes and began wondering why so many occupied homes are not properly prepared for showings. The sellers knew we were going to show their home several hours in advance and yet most of them were not "show-ready" when we arrived.

What is "show-ready"? Here's a little background before we answer the question.

Homes sell on either emotion or price. Homes that create emotion with buyers sell faster and at a higher price. Many sellers hire a professional stager to help create that warm and inviting atmosphere. While professional staging is a great idea, we've seen staged homes that would look even better if they were "show-ready."

Most sellers know in advance that their home will be showing. When you get that call, it's almost show time! Have a plan of action to get your home in show-ready shape:

• Open all the blinds and turn on all the lights including the garage and walk-in attic. Homes that are light and bright appear larger and more inviting. If you have ceiling fans, turn them all on low.

• Have some soft music playing. If you have a media room, leave a movie playing with the sound turned down low.

• Scents are important to creating emotion. In years past, we would leave a drop of vanilla on a light bulb. When the agent turned on the light, the heat would release the vanilla fragrance into the air. Times have changed and now we can simply purchase small air fresheners. While some fragrance is good, too much can be overpowering. If you can, burn a candle until you have to leave. Candles often smell more natural than the artificial air fresheners.

• If you have time, run the vacuum cleaner over the carpets. Buyers notice when the carpets look like nobody has walked on them.

• While you may love your pets, many people are afraid of them and they often get in the way. Taking your pet with you during the showing is the best idea. Some dogs are crate-trained and sit quietly in their crate. However, there's nothing more annoying than listening to a dog bark the whole time you're viewing a home.

• Don't be there when the agent and buyers arrive. It's awkward and makes the buyers uncomfortable. Buyers want to be able to peek into closets and kitchen cabinets. They want to be able to discuss what they like and don't like with their agent and each other. If you're there, it will be a short showing! Leave the selling to the agent.

Many sellers assume the showing agent will arrive ahead of time to get the home show-ready. If I'm only showing one home, I often arrive early and get the lights on. However, if I'm showing 10 homes, I have the buyers with me and we both walk in at the same time for that important first impresion.

Buyers decide in the first 60 seconds if they like the home. Get your home show-ready and make the most of that minute!

 

 

Tom and Gina Branch, The Branch Team with RE/MAX Dallas Suburbs, service the greater North Dallas suburbs including Plano, Allen, McKinney, Frisco, Lewisville, and Carrollton.  While Gina concentrates on traditional listings and buyer/tenant representation, Tom specializes in assisting distressed homeowners to avoid foreclosure.  Tom and Gina have published two books (Achieving Rock Star Status and The Field Guide to Short Sales) and are available for speaking engagements in the greater Dallas - Fort Worth Metroplex.

Copyright 2009-2010 - The Branch Team
Texas Real Estate Broker 0513551 | NMLS 341963

 

Tom Branch, Broker Associate, RE/MAX Dallas Suburbs, http://www.thebranchteam.com

Homes Are Alot Like People...

 

Homes Are Alot Like People...

 

...TLC, a healthy diet and even a little surgery may be required!  As a former nurse, I have come to learn the commonalities that Charlotte real estate shares with patients--they really do have a lot in common.  No anesthesia is required for the treatments necessary to remedy the home aging process though!   As homeowners, however, we may need a little anesthesia when we receive the maintenance bills if we don’t stay on top of our home's aging process right from the beginning.

 

1. Homes get wrinkles, too.  Yes, believe it or not, I’ve seen Charlotte homes for sale with sagging plaster, drooping windows and hanging doors.  Brand new “For Sale” signs sit out front, their clean, white sparkle starkly contrasting with the wrinkles.  It’s not attractive; the homes may be only ten years old (30 in house years!), but they look much older.  Be kind to your home – use a little cosmetic surgery when necessary.

 

 

 

2. There ARE cosmetic surgeons available for homes.  Only, in home-speak, they’re called “contractors.”   If you notice that your home has wrinkles and you want to sell it, see what replacements you can afford to have the contractor handle for you before putting your home on the market.  Windows?   They’re reasonably affordable on most budgets and can make a huge difference in how the house looks.  Hanging doors?  Not as affordable as windows, but still doable.  With $10,000 or less, you can give your home a major facelift.

 

 

 

3. Homes do get tired too.  Have you looked around your house lately?  This is one of the first things you want to do before putting it on the Charlotte real estate market.  Is your home tired and worn out?  Even relatively young homes can show signs of energy-deficiency. Cabinets start sagging.   Doors groan and sigh when you open them.  Windows refuse to stay open all the way and slowly slide back down in the tracks.  Give your home an energy boost.  Even a little WD-40 can make a huge difference, especially on groaning doors.  If we’re talking about groaning garage doors, a $5. can of silicone spray can do wonders (and should be used about once a year to keep them youthful). 

 

 

 

 

4. Homes can go bald and get age spots.  It’s true, they can.  What used to be a bright red roof has faded and peeled in places, giving the home an “aged” look.  The real kicker is, to keep it bright and pretty, you have to maintain it, dye it or replace it.  Keep the overhanging oak trees trimmed back to avoid the age-spotting sap from necessitating early hair plugging!  Take care of your home’s head!

 

 

5. Homes need TLC too.  To stay happy and healthy, homes need tender loving care too. With a steady diet of maintenance, touchups and cosmetic surgery, your house will be happy and you will be able to find a good buyer too!

If you’re selling your home, make sure it stands proud above the rest—youthful, despite its age!

 

 

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Disclosure of material contained within.

Grandma's House...

Grandma’s House…

We moved from the Renton Highlands to the Earlington neighborhood in 1958. Grandma and Grandpa moved that same year. Grandma just couldn’t bear to leave the neighborhood where she was surrounded by relatives and friends of so many years. Grandpa acquiesced, and they moved across the street. The high school was expanding their campus and building a tennis court. George and Pauline had to go.

(circa 1958) Outside Grandma's House on Tobin Ave...
Grandma Pauline, Uncle Georgie, Grandpa George, my Dad
Steve, me, Terry...

Of course as an 8 year old I was oblivious to what was going on with them. We were moving from the projects. The Highlands then was mostly tiny homes built to house people who came here to work for Boeing to build airplanes for the WWII effort.

After living in cramped quarters, Mom was in heaven about our move to a 3 bedroom home with a living room, dining room, den, and full basement, complete with woods across the street. Earlington was a wonderful sleepy little neighborhood then, just a few blocks from town. It had a rural flavor much like a scene from the movie American Graffiti.

(circa 1962) Our home in Earlington.

We were a mile from Grandma’s house. Many is the day we commuted between homes riding our bikes or walking.

(circa 1965) Most often this is where you'd find Grandma Pauline.

It always smelled absolutely amazingly amazing. Grandma was always making something and she was one of the best cooks and bakers I have ever encountered in my life, even to this day. We hardly ever bought vegetables at the store. Grandpa always sent us home with a bag full of lettuce, corn, onions, peas, beans, berries, rhubarb, potatoes, parsley, chives, all fresh from the garden. He'd smile, "this is for your mom."

I drive down Tobin Ave on occasion just to see how the old place is doing. Our family sold it back in the late 90's. A few weeks ago I went by and discovered it was for sale. I looked it up online and was totally blown away. The owner poured a lot of love into that place.

They moved walls, finished the basement, built a dormer and added 2 bedrooms upstairs, created 2 more bathrooms, re-did the kitchen, added hardwood floors, and updated absolutely everything… It’s so totally tricked out it’s almost beyond my imagination. I couldn’t believe the pictures.

I’ll always have such fond memories of that home and the good times we had at Grandma’s House. I love the fact that someone was so inspired to contribute to it the way they did. I’m reminded of good Karma. Perhaps a home with a lot of love well lived in continues to inspire. I also wonder if after all that remodeling, "Is there still a root cellar under the back porch?" I need to stop by and say hello.

I say Grandma’s House because that’s the way as a kid we cut to the chase.

“Where you going?” … "I’m going to Grandma’s House."

I'm thinking all of those wonderful meals and home baked apple and berry pies, cakes, bread, and pastries may have had a little something to do with that very honored distinction.

We were blessed...

Disclaimer: I am not promoting anyone connected with the sale of this home. I'm simply a small town boy sharing a few memories of my Grandma's House and days gone by. I do think however the new owner will enjoy a wonderful place and just maybe, they'll pick up on the good Karma left behind by the wonderful people who lived there once upon a time...

The pictures I found online are here.

 

 

Out of sight IS out of mind. Banish thy clutter!

I'm a pack rat.  I live a cluttered life style.  I collect things, on purpose and inadvertently.  And I'm fine with it.  Because I'm not trying to sell my house!  But you shouldn't be fine with it when trying to sell.

Too many times when I'm listing a home for sale, the owners will dismiss my gentle prodding about their clutter with a statement like, "People will be able to look beyond my clutter and see the house for what it is."

Most probably some people can look beyond your clutter.  But many can't.  And for those who either overtly or subliminally cross your home off the list because of the perception that the house lacks storage -- you know you've lost an opportunity, right?  And in today's market, you can't afford to lose any opportunities!

What did I do when I moved five years ago?  I rented a 10 x 10 storage unit.  And took everything that was not needed on a daily basis out of my home.  My home was ready to show the first day it went on the market.  While correct pricing was a big part of my success story (I got three full price offers on day 10 of the listing), the house was uncluttered and ready to show.  That had a part in it too.

And self storage places make it so easy!  Many places around here offer the first month for free or $1.  And the free use of a moving truck the day you rent.  After that, a 10 x 10 unit in these parts runs about $150 per month.

And while PODS are a great idea, please spend the extra bucks and get then to take the POD to their storage facility once you've filled it up.  If you leave it in the driveway, or curb-side, buyers are no dummies.  They'll still think your home has storage issues -- that you're trying to camouflage!

Here are some goals in decluttering you home:

• Food pantries - either eat, donate or give away what you can.  An overflowing pantry is not a pretty sight
• Closets.  Please -- nothing on the floor.  Little on the shelf.  And get matching hangers from Ikea or the Dollar Store to make it look less jumbled.  All off season clothes should get boxed and moved to storage.  Use your suitcases -- it gets them out of the house and into storage, too!
• Bookshelves.  You should be able to see the back of the bookshelf on at least 30% of each shelf.  Box books in small boxes so you don't break your back.
• If you really need your stuff, hide it away in furniture drawers.  Buyers won't be pawing through your drawers.  Or in under-bed boxes if you have a bed skirt.
• Kitchen and bathroom under-sink cabinets tend to be overflowing havens of cleaning supplies.  Please pare down your needs and open up these spaces.  The property inspector will thank you for this one!  But be careful that you don't just throw out hazardous chemicals.  Call your county offices for safe drop off sites.
• Attics, basements and garages.  It's July -- the Christmas decorations can go to the storage unit!  Or, if it's December, the pool and yard stuff can go.  Do not consider you attic, basement or garage as your "free" storage unit.  You'll end up paying for it in the long run.  A nice, empty attic, basement and garage are happy places

• Everywhere -- if you haven't touched it in a year, consider donation, Craigslist, yard sale or trash.

Finally, let's look at this logically.  $1 first month's rent and $150 for the second.  For $75 per month for the first two months, and a bit of hard work, you are making your house more appealing.  And in the long run, it hurts a lot less than having to take a price cut of thousands of dollars!

But please, for the love of everything uncluttered, get your excess stuff out of your house!

Richard Strahm
Realtor, ABR, SFR, SRES

439 Main Street
Harleysville, PA 19438

Direct: (215) 853-2624
Office: (215) 256-1200 x-223
Fax: (215) 529-8931

Email:  Richard@RichardStrahm.com

www.RichardStrahm.com

PA Lic # RS310765

Copyright © 2010 Richard Strahm.   All rights reserved worldwide.