Marketing Your Listing
(Plan... Organize... Conquer)

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     By now, we have high hopes that you have a listing and you have convinced your sellers that you can sell the home at an accepted fair market price. Now what? Even if you don't have a plan to market the home, it's not too late, but you need to go over the basics of the listing and get moving. The first few weeks of the listing are critical in the marketing of the home, so take advantage of the 'uptime' in the market.
     If you have a predetermined marketing plan, you will find that following the steps will help build your success. If you don't have a marketing plan, we have included a sample marketing plan for you to use. Keep in mind that you may need to make adjustments to the marketing plan to fit your area or your personal business plan.

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CLICK HERE FOR SAMPLE CHECKLIST

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     When agents typically get a new listing, they are excited; they are thinking about the outcome and all of the potential things that can happen until closing. All of the tedious work should be done at the time of the listing. It's important to create your advertising and marketing plan when you first get your listing so all of the information about the home is fresh in your mind.
     As a listing agent, you have to be a skilled professional real estate agent, a marketer, a promoter, a graphic designer, an advertising specialist, an internet blogger, a copywriter, a visual designer, a secretary and manager/coordinator. Your diverse skills set you apart from the mentality of "we'll put in on the market and see what happens".
     Your combined skills help you become the respected real estate professional in your marketplace. You have to be aware of how to market your listing for maximum exposure and traffic. Remember, the purpose of your marketing skills are to get the phone to ring, and in doing so, your business will increase and you will sell the listing.
     Treat every caller, email inquiry and personal contact as they were the most important client in the world. In doing so, you will create a more sophisticated and respected group of clients and build your personal database faster.  Remember, it's easy to NOT answer your telephone or respond to emails and voicemails - don't get caught in that trap! Every missed call is a missed opportunity. If you have to miss a call, make sure you call back and follow-up with every call and email.
    
     With that said, your marketing should follow a step-by-step plan and guide your seller and you through the next 30 days and beyond. If you know what to do on a daily basis - a weekly basis - and a monthly basis, you will be able to follow the steps and eventually, every listing will become send nature in the marketing process.
     Being prepared for your marketing helps keep you organized and also helps define a clear direction for the seller. You can inform your seller that the weekly marketing is on schedule and processes have been followed to help market their home for maximum exposure. After the first 30 days, if the home has not sold, you have proof of marketing promotion and efforts made to sell the home.

     Next week we'll go over the weekly steps and monthly steps of the marketing plan, but for now we have another bonus! This simple listing form should be filled out at the time of the listing with the seller; it will be your reference sheet for all advertising for the next 30 days...

             ADVERTISING FACT SHEET FORM

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"Human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives." William James (1842 - 1910) FAQ: Frequently Asked Questions ~ Real Estate Edition ~ Q: What is the best way to keep organized with all of my listings? A: Organization is key when you have multiple tasks or listings, but it is highly individual. Some people prefer the traditional 'manila folder' approach, while others prefer the digital record approach. Both have merit, and in today's technological age, electronic media can be reliable. Make sure if you use a electronic database to back up your data or you risk the chance of losing everything. It is sometimes best to keep some printed documentation just for your own records. If you choose to go electronic, make sure you find a system that is easy for you to use and update. If you are not savvy with computers and technology, stick with the file folder system and keep track of your files. Do you have a question? The Sellstate FAQ is here to help. Send us your real estate related question and we'll share the answer with members of the Personal Business Mastery. faq@sellstate.com

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) Copyright 2008 Sellstate Realty Systems Network, Inc. All Rights Reserved. Sellstate Personal Business Mastery Newsletter provides advice and suggestions for improving the real estate related client/customer relationship and development of fundamental skills that are becoming a real estate professional. Following the advice of any real estate professional is considered 'advice' and does not ensure personal success. Sellstate provides training and advice to real estate professionals to assist their real estate careers. Any advice given is based on real estate experience and systems that have been put into place as the primary and fundamental structure of business development. Subscribing to or use of Sellstate Personal Business Mastery Newsletter does not certify success; however, the advice and suggestions given as part of the Sellstate Personal Business Mastery Newsletter and training can increase the ability for real estate success, procurement of listings or real estate sales, and further develop the skills necessary for a professional real estate career.

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