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Where'd my MoJoGo? - 11/29/07 10:37 AM
I have writer's block. Oh, I can bang out a blog or two without much angst, but anything more labor-intensive seems beyond my capacity right now. Unfortunately, I'm working on a brand new book and I've set some aggressive goals for myself (2,000-3,000 words a day which will have the book finished up in two months if I stick to it), so this disinterest in writing has me a bit concerned. And frustrated. Even a little scared. I'm sure you can relate. So, I'm taking a mental break, quietly trying to remember what inspired me to write Sell with Soul in the (22 comments)
Is "Real Estate a Team Sport?" Need Advice. - 11/28/07 08:16 AM
There's a section in Sell with Soul about the "7 Myths of a Real Estate Career." One of the myths I write about is that "Selling Real Estate is a Team Sport." Interestingly, the only criticism I've gotten for Sell with Soul (knock on wood) is for this particular section. I'm getting ready to finalize the 2nd edition of the book and would like your opinion on whether or not there is something offensive, off-putting, or just plain out-of-whack about my viewpoint on this matter. In other words... Should It Stay or Should It Go? Here it is: MYTH #6: Selling Real Estate (18 comments)
The Dorky Business Card...and my three faves from Vegas - 11/28/07 06:44 AM
I'm having fun today. I'm entering the contact information I got off of all the business cards I collected at the NAR convention. (Now, if YOU gave me a card, don't worry, I promise not to call you during dinner or otherwise pester you without your permission!) Are you asking yourself why on earth I'd claim that data-entry is fun? Well, yeah, I agree, THAT part isn't as much fun as, say, taking a nap. But what I'm enjoying is checking out the hundreds of styles, designs and content of these business cards from all over the country. Some are fantastic, some are... (21 comments)
Yo, Ntros! A Great Tip for Holiday Parties! - 11/26/07 10:38 AM
Wish I could take credit for this one, but I can't... so I won't. Scott Larson, a fellow introvert, sent this idea to me and suggested I pass it on to my Ntro friends (although anyone, even you outgoing, charming, charismatic Xtro-types would probably get a kick out of it too). It's called a Banner Badge and according to Scott, it's a name-tag of sorts that you program a message into - e.g., Merry Christmas, Happy New Year or even something more provocative (in a professional sense, of course). I saw these at the Las Vegas NAR convention and it really does catch (3 comments)
Where to Find Quality Content for Your Newsletter - the Active Rain Blog Exchange! - 11/25/07 09:09 AM
There's a new group in town... specifically for those who want to rev up their Sphere of Influence (SOI) campaigns for the new year, or simply take some of the hassle-factor out of their current efforts... The Active Rain Blog Exchange is an Invitation-Only group that requires members to contribute newsletter-worthy blogs on a regular basis so that other members can use the material in their own SOI communication efforts. Full credit and contact information MUST be included in any material used and only actively participating members of the group will be allowed to remain members. By "newsletter-worthy" I mean that the material should (11 comments)
Quality Content for your SOI (Sphere of Influence) Newsletters - 11/24/07 06:55 AM
I have an idea. I need some material for my SOI newsletter. Not all real-estate-related as most of my SOI aren't in the real estate market on a regular basis. I want my newsletter to be special, of course, not the same old stuff you can buy anywhere on the web for $19.95/month. So here's what I'm thinking. What if "we" (as in, those of us who want to play) agree to "donate" our blogs to the SOI newsletter effort, giving permission to others to use our material (with full credit and links given, of course) in their own newsletters? Lots of (43 comments)
Asking for Feedback... After Asking for Permission... - 11/23/07 01:34 PM
Hey there, my beloved AR Friends! Happy Day after Thanksgiving!!! I remember during my full-time sales days when I SO looked forward to Thanksgiving Day (and Christmas Day), not only for the food, presents, love & laughter, but because they were the TWO days out of the year that I could pretend to be a normal person. That is, someone who didn't feel compelled to jump up from the table and answer the phone every time it rang... Anyway... Lots and lots of you took advantage of my NAR Soulful Specials the week of the Las Vegas Convention and to all of you - let (4 comments)
Are You a Ritz? Or a LaQuinta? Or, Gawd Forbid... an HDC? - 11/19/07 04:20 PM
I'm just now catching up on my AR reading from my week in Las Vegas. I loved Faina Sechzer's featured blog comparing the service one receives at the Ritz to the service one might receive from his or her real estate agent. I love analogies and this one was so dead-on - I can't say enough good about it. If you missed it, take a minute to read it over. It's so good. However, my own personal experience with luxury hotels is somewhat different. Several years ago, I went on a business trip with my future ex-husband. It was some fancy-schmantzy to-do (13 comments)
So, Jennifer, How did the Expo Go? - 11/18/07 09:01 AM
Home. It's a beautiful word. My own bed, my own dogs, my own office. So glad to be HOME. My first NAR convention has come and gone. I spent six months of my life preparing for (and, frankly, dreading) the event, with no idea what to expect. Lost lots and lots of sleep, spent lots and lots of money and now... it's over. How did it go? AWESOME. I had a blast. Not at first though - on Tuesday (Day 1) all I wanted to do was crawl under the bed and make it all go away. My ungawdly expensive booth (26 comments)
Is There Really an A$$ for Every Saddle? - 11/09/07 05:42 PM
Last fall, I wrote a book specifically for the NAR convention called: 74 Ways to Sell Your Listings in Today's Market. But after it went to press, I slapped myself in the head because there's one topic I didn't cover in the book and I should have. So, I'll address it here. The question I didn't answer was: "If I do each and every one of your 74 thingees to sell my listing, can you guarantee that it WILL sell?" Nope. Sure wish I could. With all my heart, I wish I could promise everyone who buys my book and puts my (28 comments)
The NAR Expo is next week. I'm an exhibitor there (#3847 near the food court). I've never even BEEN to a convention (of any kind), so this is going WAY outside my comfort zone. Please send me your good wishes. (Thanks, I feel them coming in already!) I've dedicated the last six months of my life getting ready for this event. I've lost a lot of sleep and depleted a big chunk of my bank account. Why am I doing it? Because I love crowds and networking? Uh, no. I'm exhibiting at the Las Vegas Expo because I have a message that (73 comments)
Pay for Performance -- No Whining Allowed! - 11/07/07 06:44 AM
A few months ago, I went on the hunt for a Director of Marketing for my Sell with Soul enterprise. I have my talents and interests, but alas, mass marketing doesn't seem to be among them. Glad I figured that out. I talked with several people about exactly what I needed. A copywriter? A web guru? A publicist? A consultant? What? And of course, the issue of compensation came up. How much am I willing to pay and how am I willing to pay it? That's the topic of my discussion today. Almost everyone I spoke with wanted to be paid either an upfront fee (15 comments)
Preview Ten Listings Today and Report Back - 11/05/07 12:13 AM
Got this idea from Herb Hamilton's featured post today "Doom or Gloom or Huge Success." Active Rainers - let's have some fun. In the next 48 hours, go out and preview ten listings in your area. Any ten you want. Make it easy on yourself and preview the ten homes closest to your home. It'll take you an hour or two. Then report back. Of those ten properties, how many are being competently marketed? How many are not? To my way of thinking, here's what "competently marketed" means: The home is easy to show (yes, even on Sunday)* The sellers know (45 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.