"Can I get one of your business cards?" - 03/31/08 05:21 PM
Ahhhh, music to a real estate agent's ears... "Can I have one of your business cards?" Or even better, "Do you have time to work with me?"
Regular readers of my blog know that I vehemently advise against accosting people you meet with your elevator speech or pushing your business card at every poor sap who happens to say hello to you at a party.
I believe with all my heart that if YOU believe with all YOUR heart that you're a great real estate agent and you love your job, that's enough to drive business to your door. No, I don't … (35 comments)

So, Jennifer, How's it Going for You in Denver? - 03/29/08 05:11 PM
As my loyal readers know (my, that sounds pretentious, doesn't it?), I recently re-entered the Wonderful World of Real Estate Sales, after two years away on a sabbatical WRITING about the Wonderful World of Real Estate Sales.
My re-entry into the biz was prompted by a number of factors, one of which was an unintentional challenge by Loreena Yeo back in September. In a nut, she asked if I thought the early success I enjoyed in my real estate career, back in the mid-90's, was due more to the strength of the market, rather than the strength of my business strategy … (15 comments)

Is Obsessive List-Making a Form of Visualization? - 03/28/08 08:18 AM
I love lists. I love lists. Checking an item off a to-do list gives me a rush. Always has.
As a result, I'm pretty darn efficient. If something gets on my list, it gets done. I've always patted myself on the back for my organization skills and my ability to get lots of stuff done in a timely manner.
But then it occurred to me... isn't list-making a form of Visualization?
I'm a Franklin Planner kinda gal. Have been since 1992 when my employer Great-West Life included a full day of Franklin Planner training in their orientation program. I'm not remotely … (19 comments)

Production Quotas? No, Thanks - 03/27/08 01:00 AM
An agent friend of mine is in a quandary. In a nut, my dear friend is under the gun from her broker to produce at least one listing and one buyer sale every month. Here it is March 26th, and she has no listing prospect in sight. What to do, What to do? 
Traditional wisdom would have her knocking on FSBO doors and calling Expireds. After all, you can't exactly call up your Sphere of Influence and try to convince someone to move who doesn't really wanna. But that's not what this blog is about.
When I joined Coldwell Banker back in … (122 comments)

Happy Birthday Alabama Miracle Puppies! - 03/24/08 09:11 PM
 
Last May, I found seven puppies playing in the highway in Lower Alabama. Gathered them up, took them home and fell in love. Called them the Alabama Miracle Puppies.
At the time, the vet said they were around 8 weeks old, so that put their date of birth at March 24, 2007. So.... Happy Birthday Puppies!
Of the seven... Spike, Baba, Peaches, Hugger, China, Tippy and Ziggers, I ended up with two - Baba and Ziggers. Everyone went to good homes, although poor Tippy didn't make it... baaad story that I won't share here. RIP Tippy.
So today, I'm madly in love … (26 comments)

"Advertising" to Your Sphere of Influence (SOI) - 03/23/08 10:00 AM
 
I've never had much (any?) luck with mass-advertising (newspapers, bus benches, SEO), at least, not that I could tell. One year I took out over $20,000 worth of newspaper ads which resulted in, get this, ZERO phone calls. Enough of that nonsense.
However, I'm starting to think about the effectiveness of "advertising" to your SOI. Here's where my brain is going.
I live in a trendy, hip neighborhood that has barely noticed the recent doom & gloom of the real estate market. People still want to live here and decent homes sell quickly. (Although there's plenty of overpriced crap on … (37 comments)

If You're Gonna SOI*... DON'T OVER-SYSTEMITIZE! - 03/19/08 02:37 PM
We real estate agents love our systems, don't we? If we can purchase a product that will help us streamline our prospecting efforts, we're all for it. Where do I sign???
But... but... but... let me fly in the face of convention here and say... STOP! Stop with all the systems and programs and products!
Why? Because when pursuing business from the *Very Important People Who Know You (that is, your Sphere of Influence or SOI), it's kinda important to make them feel special. And no system, program or product is going to do that FOR you. You actually have to … (19 comments)

Marketing to Your Sphere of Influence? Don't You dare! - 03/07/08 08:42 AM
In early 2007, I held my first teleseminar entitled "The Seduction of Your SOI."
Notice I didn't call the seminar "Successfully Marketing to Your SOI"or "Mastering the Art of SOI‑Marketing." In fact, I refuse to even use the term "marketing" in conjunction with the concept of pursuing business from the people who know you and know that you sell real estate.
Why? Because no one wants to be marketed to. I mean, c'mon, when was the last time you heard someone say "boy, I sure do like my accountant, he markets to me all the time"? When you "market" to someone, do … (14 comments)

Rebuilding my Business on Stage... Am I Nervous? - 03/03/08 07:33 PM
As many of you know, I've reactivated my real estate license after two years away. Go, me.
You may also know that I'm going to do it publicly, sort of.
For over a year now, I've been blogging obsessively about the virtues of running a business based on the personal relationships in your life, rather than the more traditional model of Playing the Number's Game with strangers (cold calling, door knocking, web marketing, farming, etc.)
Well, some have been skeptical, even derisive. And that's okay - as much as I long to be adored by the masses, I realize that's not likely … (16 comments)

 
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Jennifer Allan-Hagedorn, Author of Sell with Soul

Pensacola Beach, FL

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