"So, What is a GOOD Real Estate Agent?" - 05/30/08 07:12 AM
Two nights ago, I did a presentation for a local Exit real estate company on Prospecting without a Sales Pitch. When I got to the part about why I think it’s more important to be a good real estate agent than to be a good real estate prospector, a hand went up in the back of the room.
“What exactly do you mean by being a “good” real estate agent?"
Ahhhhhh…. I’m SO glad you asked.
Our industry celebrates production. Therefore, if you have lots of that (production), you are “good.” Eh, I don’t agree so much. I’ve known many a … (28 comments)

The BEST Way to Build a Strong Sphere of Influence... - 05/29/08 07:35 AM
I've been writing for a few years now on tips, techniques and strategies to build and maintain a strong sphere of influence business model. 
Marketing to Your SOI? Don't You Dare! The Seduction of Your SOI: How Trying to Get Business is Kinda Like Trying to Get... uh... Rely on my SOI? I don't know anyone who wants to buy or sell! But y'know what the all-time most powerful way to run a successful business based on the personal relationships in your life is?
Do a hell of a job for your clients.
Go above and beyond every chance you get. … (21 comments)

Sell with Soul II Off to Press! - 05/26/08 11:51 AM
Writing the book was the easy part...It's all the details to manage after you've PUT your words on paper until you SEE those words on paper where you really earn your money. (Kinda like GETTING a listing is only the first step toward SEEING a paycheck from that listing!)
But... it's DONE and out of my hands. In about a month, Sell with Soul II will be a real live book, available to hold in your very own hands, all 72,110 words of it. It's the second edition of Sell with Soul I, with about 50% new material and updated for … (20 comments)

Please Tip in Cash (an alternative to Referral-Begging) - 05/23/08 08:31 AM
 
I learn a lot at nail shops. Weird, I know, but every time I get my toenails polished, I come away with a new revelation or epiphany. Must be some way to claim my mani’s/pedi’s as a tax deduction.
So, yesterday, I had about 45 minutes to kill before my next appointment. I needed a manicure and saw a cute little nail shop, so I popped in for a quickie (manicure, that is).
As those of you who get regular manicures know, before your nails get polished, you have to go wash your hands to get off all the chemicals … (37 comments)

Gas Prices too High to "Waste" My Time with Buyers? Oh, Puh-leeeaze! - 05/18/08 08:51 PM
I'm so sick of hearing how real estate agents can't afford to work with buyers anymore - UNLESS that buyer has signed a buyer agency agreement AND has an iron-clad loan commitment in hand - because of the high cost of gas. What a crock.
Okay, let's do a little analysis.
Over the last several years, gas has hovered around the $3.00/gallon mark. Sometimes higher, sometimes lower, but I think that $3/gallon is a reasonable place to start.
In some parts of the country, gas is now around $4.00/gallon. That's $1.00 per gallon difference.
If your car gets 20 mpg, you're … (58 comments)

I'll be happy to refer you as long as it's my idea... (that is, please don't ask me to) - 05/18/08 07:45 AM
I got a facial the other day. Some fancy schmantzy European Spa Facial with a massage. Yummy. It was really good. And, I swear, I look ten years younger.
So, I'm lying there trying to enjoy being cleansed, exfoliated, moisturized and massaged. Yet, I'm tense. I'm waiting for the ... facial-ist(?)... to ask me if I'd be willing to send her referrals. Maybe I just have referral fever on my mind ‘cause I've written about it so much lately, but I was truly upset about it! Seriously, I could hardly relax preparing myself for the inevitable sales pitch.
I pondered this … (14 comments)

Sphere of Influence Seduction Tips for Phone Calls - 05/16/08 07:45 AM
I have an SOI Business Plan (that is, a plan for how often I contact the people I know) that includes a couple of personal phone calls every week. Before I continue, let me stress that I never ever ever attempt to prospect to my SOI during these calls - I'd hate to train the people I know to "let me go to voicemail!"
Anyway, I admit that I struggle with the personal phone calls. Don't know why it's so hard, but it is. I guess it's because I really don't like to talk on the phone myself, so it's hard … (22 comments)

Can She Do it? Take a Vacation from Active Rain, that is... - 05/09/08 08:23 AM
My wrist hurts. My arm is numb from the shoulder down. My chiropractor tells me it's from typing too much. That sounds reasonable. I type A LOT.
Coincidently, I'm going on a little vacation tomorrow - heading back to Alabama to smell my just-getting-ready-to-bloom gardenias, do a little river fishing and play some darts in a smoky southern bar. I'm also going to try to stay off Active Rain for the duration. Give my wrist (and brain) a much-needed break.
Can I do it? I have no idea. I literally cannot remember the last full day I stayed away from the computer - … (31 comments)

Hellooooooooo??? Are You Out there, SOI? Yes, Jennifer, we're here! - 05/07/08 10:00 AM
For almost twelve years, I've run a nearly 100% SOI business - that is - most of my clients have come from the people I know, the people they know, or the people I meet. In other words, I've done very little formal lead generation with the goal of attracting the attention of strangers.  It's worked for me.
As many of you know, I have a somewhat organized, yet unconventional approach to keeping my name in front of my SOI. I don't bombard them with cheesy mailers; I don't pester them on a monthly basis for referrals; I don't sort them according to whether … (22 comments)

Home Seller’s Regret – Two Types – Which Would You Prefer? - 05/01/08 09:44 AM
Y’know, it’s tough being a listing agent. No matter how good of a job you do, the margin for error is huge. If you sell the house too fast… you blew it on the price and “cost your seller money.” If the house takes too long to sell… well, we all know what happens then. We didn’t live up to our promises and we disappointed our seller.
I’ve decided that the best time for a house to sell is about two weeks after listing. Unfortunately, I don’t know of any way to make THAT happen with any regularity, but if I … (17 comments)

 
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Jennifer Allan-Hagedorn, Author of Sell with Soul

Pensacola Beach, FL

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Cell Phone: (303) 947-1335

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